Author: ultimoeditor


Ultimo Backless Body £45

Ultimo Low Back Body, £45

To celebrate the start of the party season, Ultimo has unveiled a collection of clever solution products to help create the perfect party dress foundation – modeled by the gorgeous Abbey Clancy.

The new Ultimo collection features three amazing problem-solving products, including the Low Back Body, the Low Back Strapless and the strapless “wear 5 ways” Multi-way Plunge, all available from Ultimo priced from £27.00.

Michelle Mone, founder of Ultimo, said; “Getting your foundation right is just important as the dress itself. The new Ultimo collection offers women the chance to perfect their party look, whilst also boosting their cleavage and confidence.”

Key pieces from the collection include the Ultimo ‘Low Back Strapless Bra’ (£35), a sleek and stylish design that allows its wearer to go strapless AND backless without sacrificing support. Offering an extremely low-cut back, this gorgeous solution also gives the option of two cleavage levels thanks to its removable gel technology.

Ultimo Low Back Strapless Front £35

Ultimo Low Back Strapless, £35

Pair this midriff-baring bra with a sharply tailored suit jacket for a chic look, or wear it as intended with a dramatic backless dress. The low back strapless bra is available in sizes 32-38 A-D, in both black and ivory.
Ultimo Low Back Strapless Back £35
The Ultimo ‘Strapless Multiway Plunge Bra’ (£27), is the epitome of the lingerie wardrobe staple and a ‘must-have’ product for any fashionista during the festivities. Enjoy five style options in one gorgeous plunge bra package; conventional, strapless, halter, one strap & crisscross. Each way offers extreme support, with removable gel pockets for TWO cleavage looks. Available in black, white & nude in sizes 32-38 A-G.

Ultimo Multiway Strapless Plunge Bra £27If strapless isn’t your thing, check out Ultimo’s famousBackless Body’ (£45), with extreme low-cut back. This miracle design is the ultimate backless fashion solution! Ultimo has also ensured that every fashion dilemma is covered with THREE wearer options – halter neck, conventional and criss-cross. What’s not to love? The backless body is available in sizes 32-38 A-G, in both black and nude.

Ultimo Backless Body Back £45

Ultimo Backless Body Back £45

Shop the new ‘Party Solutions’ collection today!





Ultimo Rebecca Mone_4

Ultimo Fuller Bust Strapless Plunge, £27

Fuller busts are very big right now – and we don’t just mean size wise. Here at Ultimo HQ we were wowed by a growing trend of woman blessed in the bust department. Women who crave comfortable, yet beautiful lingerie designed to flatter the female form in all its glory.

It’s no surprise that women blessed with a full bust have a harder time finding the right fit and choice in lingerie. Many ladies, and not just those whose body type is labeled ‘plus size,’ can only shop with specialist retailers on-line for their core collection lingerie. Fashion lingerie over a D cup isn’t widely available and the challenges of dressing a figure with large breasts and a smaller frame, can be even greater.

DD+ bras are a growing segment of the lingerie industry, so as one of the UK’s best loved lingerie brands, Ultimo have made our mission to support the full bust population and empower all women to rock their bodies, whatever their size and have unveiled a capsule collection of bras for fuller busts – modeled by Ultimo founder Michelle Mone’s daughter, Rebecca Mone.

In a series of beautiful and sophisticated shots, gorgeous 22-year-old Rebecca showcases our new DD-G styles, designed to shape and empower the fuller busted woman.

Rebecca Mone said, “I’ve grown up on photoshoots and surrounded by models and lingerie, so it wasn’t too far out of my comfort zone and was a really empowering experience.”

Ultimo Fuller Bust Strapless Plunge, £27

Ultimo Fuller Bust Strapless Plunge, £27

“I have always struggled to find good fitting underwear that’s not ugly and bulky. This new collection is so much better than anything I have ever seen on the market, and I’m really excited to be part of the campaign.”

Developed over 18 months, the new collection features three super-sleek products, including an everyday balcony bra, a sexy plunge bra and a “wear 5 ways” multi-way bra – available in black, white and nude. Built for a perfect fit on the body, each Ultimo DD-G product is completely seam-free with wings reinforced with power mesh for extreme support.

Ultimo Fuller Bust Balcony, £27

Ultimo Fuller Bust Balcony, £27

Michelle Mone said, “Of course, I had my doubts about involving Rebecca in a campaign given that she’s my daughter, but she’s a young woman now and has been so involved in the development of the new collection it made complete sense. I think she showcases the product beautifully and I’m really proud of her.”

Michelle added: “The large-cup market is growing rapidly and, as one of the UK’s biggest lingerie brands, we felt that it was high time we launched a range that catered for fuller busts.

“The new capsule collection features three incredible products – a t-shirt bra, a balcony bra and a strapless multi-way. Each style provides amazing support, extreme comfort, and encompasses your every curve without being bulky.”

Ultimo Fuller Bust Plunge, £27

Ultimo Fuller Bust Plunge, £27

Unlike many brands that differentiate, the new Ultimo styles will be priced in line with Ultimo’s A-D offering – at £27.00. Michelle said; “Fuller bust bras are legitimately more expensive to produce, but we took the decision to put our customers first and absorb the costs elsewhere in the business – and I’m thrilled. There will be no price differentiation, which is exactly how it should be.”

Adding to the new core D-G products available in white, nude and black, Ultimo will unveil a range of fuller bust fashion styles in January 2015, as part of their Spring Summer 2015 collection.

The new Ultimo DD-G products are available from Next, Littlewoods, Tesco,,, and priced from £27.00.




Introducing the Ultimo ‘Real Women’ of 2014!


Welcome to the newly launched 2014 Ultimo Real Women campaign: every year it seems to get bigger and better and this year is no different, as our 15 gorgeous ladies show off their beautiful bodies in this week’s issue of Closer magazine – one of the UK’s most popular weekly glossies.

The team at Ultimo were absolutely astounded by the number of entries this year with thousands of applications from ladies from across the country, which goes to show just how much our customers want to see real women in their underwear and follow in the footsteps of our famous models like Abbey Clancy, Luisana Lopilato, Mel B, Rachel Hunter, Helena Christensen and Sarah Harding.

Each year the campaign is open to UK women sizes 8-18 and from ages 18+ and it’s our job at Ultimo to pick the best ladies to represent the real women out there – and please believe us when we say it’s a tough job! After reading each entry carefully Ultimo founder Michelle Mone handpicked 15 ladies from across the UK to take part in the campaign and we’re delighted with our winners this year.

We always announce the winners via Facebook and Twitter and they get a great feeling of support from the Ultimo social media community. The winners all get know to each other ahead of the shoot, chatting on Twitter for weeks. One of our winners this year said to us this year: “Coming to the shoot today, I felt as if I was coming to meet my best friends, not strangers!”

We caught up with Ultimo founder, Michelle Mone to get her thoughts on this year’s campaign…

“Since I started Ultimo, it’s always been my aim to boost the confidence of women everywhere, whether it’s by wearing a beautiful Ultimo lingerie set or using Ultimo UTan. The Ultimo Real Women campaign is really important to me as I feel it’s our duty as a brand to showcase women of all shapes and sizes and make them feel good about themselves.

“It’s incredible the feeling the ladies get after the shoot and the new found confidence it gives them. I’ve posed in my lingerie and I can vouch that it’s not an easy thing to do. But I want women to celebrate their bodies and if women out there can relate to the pictures of our Real Women and see how great they look, then I feel we’ve done our job.”

Ultimo’s new stars are shot in a series of poses showing off the latest designs from our elegant AW14 fashion collection – check out the ladies in all of their Ultimo glory here





Lipstick shades, vintage-inspired styles and enticing colours combine to create the luxurious lingerie looks you’ll need to make Autumn Winter the most sumptuous season of all.


When it comes to dressing down, Ultimo’s petrol & navy sets evoke elegance as sultry and mysterious as a midnight sky

Ultimo OMG 'Olivia'  2 Bra, £30, Short, £14

Ultimo OMG ‘Olivia’ Bra, £30, Short, £14

Blue Mood 5

Ultimo ‘Mollie’ Bra, £24, Brazilian, £12

Blue Mood 1

Ultimo ‘Zara’ Bra, £24, Brazilian, £12

Blue Mood 4

Ultimo ‘Olivia’ Bra, £30, Short, £14 / Ultimo ‘Mollie’ Bra, £24, Brazilian, £12


Combining lust-worthy shades of cerise, magenta and deep rose – pink is always a favourite lingerie look. With delicate lace detailing adding a final flourish, these hot hues are must-have for when the temperature dips


Ultimo ‘Mollie’ Bra, £24, Brazilian, £12

Pink Mood 2

Ultimo ‘Naomi’ Bra, £24, Brazilian, £12

Pink Mood 1

Ultimo Black Label ‘Delores’ Bra, £40, Short, £18, Thong, £16

Pink Mood 3

Ultimo ‘Mollie’ Bra, £24, Brazilian, £12 / Ultimo ‘Naomi’ Bra, £24, Brief, £12

Shop the full AW14 collection here





Ultimo The One 'Zara' Bra, £24, Brazilian, £12 an emphasis on exquisite styling and figure-flattering shapes, our Autumn Winter 2014 collection is a lesson in luxury.

Included in the brand new collection are Ultimo classics, reinterpreted for the season ahead in a sumptuous palette of petrols, pewter and prints; from everyday cleavage bras, to beautiful balconies and back-plunging bustiers.

Stand out pieces from the collection include Ultimo ‘Blake’ a sophisticated range for print worshippers crafted from a fashion-forward floral satin. The range features Ultimo’s iconic OMG Plunge Bra that adds 2-cup sizes and is finished elegantly with a ribbon bow and gold brand-embossed tag.

Ultimo Black Label 'Hallie' 2 Bra, £35, Short, £18

Reflecting an altogether more grown up lingerie-look, Ultimo ‘Hallie’ is hyper feminine and embraces the return of the powerful womanly silhouette. Crafted from leopard print satin and overlaid with bewitching black lace, this is classic Ultimo at its best – feminine, glamorous and seductive.

Ultimo The One 'Mollie' Bra, £24, Brazilian, £12

Presenting the perfect everyday range is Ultimo ‘Mollie’ in stylish petrol blue. This stunning bra and matching brief set is playful, sexy and sophisticated, crafted from super-smooth stretch satin complimented with black lace detailing. ‘The One’ bra cup delivers a beautifully rounded, natural-looking cleavage, whilst the rear straps feature the option of racer back.

Ultimo The One 'Jessie' Bra, £24, Brazilian, £12

Other designs from the collection include Ultimo ‘Jessie’, a fun and flirty lace range, and Ultimo ‘Olivia’, a luscious navy blue bra and matching brief set.

Ultimo OMG 'Olivia'  2 Bra, £30, Short, £14

Michelle Mone, creator of Ultimo, said; “The new Ultimo collection for autumn winter is all about the ‘wow’ factor. Our classic bras have been updated with the season’s most stylish prints and shades, presenting seriously sumptuous lingerie for women who want to look and feel fabulous.”

Shop the new collection here




ULTIMO Commonwealth "Human Bra"_2Scottish Gymnasts create spectacular 10ft 3D Ultimo bra formation in the heart of the Commonwealth Games host city, Glasgow

Ultimo has been devoted to supporting women for over 15 years, so to celebrate the countdown to the Commonwealth Games – in spectacular style – we created the world’s first “human” bra to support young athletes!

We brought together more than 30 gymnasts from across the central belt of Scotland to fashion the dramatic 3D formation in George Square, one of the city’s key Commonwealth Games areas.

Ultimo founder Michelle Mone said: “As one of Scotland’s biggest brands, we wanted to do something extraordinary to celebrate the Commonwealth Games and the amazing human endeavour that will be on display in our hometown next week.

“Gymnastics is one of those sports that just takes your breath away, and the girls did an amazing job of bringing our “Big DD” human bra to life with both strength and grace.”

The creation ties in with the announcement that Ultimo will donate £1 of every bra sale from to SportsAid Scotland, whose patron is Her Royal Highness The Duchess of Cambridge, for the duration of the Commonwealth Games (July 23rd – 3rd August, 2014), helping to fund the next generation of UK athletes and Commonwealth hopefuls.

The gymnasts who helped to create the Ultimo “Big DD” Human Bra came from two clubs – Hamilton Gymnastics Club and East Kilbride Gymnastics Club, and were aged between 12 and 18 years old.

Ultimo Commonwealth "Human Bra"_1

Wendy Lucas, 35, the Senior Coach of Hamilton Gymnastic Club who choreographed the bra, said: “This was definitely a first for us, but it was absolutely fantastic! We have worked on interesting projects, but I’ve never been asked to recreate a giant Ultimo bra. It was a challenge, but gymnastics always is and we are delighted with the result.”

Click the link to check out our spectacular video capturing the creation of the “Big DD” here:

Ultimo is available in stores throughout the UK, including Debenhams, Next, House of Fraser, and Harrods, and online at

Help us “support” future generations of sporting stars by buying a bra from during the Commonwealth Games!






The sun is shining, summer is has arrived and here at Ultimo we are offering up to 50% off our beautiful lingerie & swimwear collections to celebrate!

If you’re looking to snap up a bargain, and need to breathe some life into your lingerie drawer now is the perfect time to do it. Or, if you’re jetting off to somewhere exotic for a break in the sunshine, we have everything you need for the beach, bar and boudoir too!

We’ve picked out all the best bits to stock up on that’ll see you through this season and many more to come – happy sale shopping lingerie lovers!





For some super sexy everyday fashion solutions this season, pack your lingerie drawer (and your suitcase!) full of ‘The One’ (bra WAS, £24 – NOW, £16.80 / brief  WAS, £12 – NOW, £8.40). Ultimo’s classic everyday cleavage bra ‘The One’ offers maximum comfort and banishes the dreaded double boob-effect. Available in a selection of perfect pastels, the mint green lace can be mixed and matched with the ditsy mint green dots, or if you are feeling a little more daring the lively lilac lace or bold animal print will be perfect to wear under whites, strappy dresses or sheer silhouettes this summer.


The original ‘OMG’ plunge bra (bra WAS, £27 – NOW, £18.90 / short WAS £12 – NOW, £8.40) returns in this season in classic summer shade – hot pink. Now with an added racer back clip feature as well as a gold branded Ultimo tag for that extra special designer touch, the ‘OMG’ is 50% lighter with improved shape and straps to give optimum boost from every angle. And who can resist a big cat print? This wild style is also available in monochrome animal print.




Channel vintage glam with Ultimo ‘Hallie’ (bra WAS, £35 – NOW, £24.50 / brief WAS, £16 – NOW, £11.20)  from our luxury ‘Black Label’ collection. This sexy and feminine set brings Parisian chic to your lingerie drawer with its delicate overlaid lace on shimmering gold and embroidered ribbon slot detail – finished with a satin ribbon bow.


The sensuously seductive Ultimo ‘Promise’ (bra WAS, £35 – NOW, £24.50  /  brief WAS, £24 – NOW, £16.80), available in classic black, never fails to impress in the bedroom. Sexy and feminine, the range has a distinctive soft-bondage feel with delicate strap detailing and exquisite lace touches. This on-trend masterpiece is just what you need for a racy, lacy treat!


Ultimo’s elegant ‘Ooh La La’ (demi bra WAS, £35 – NOW, £24.50 / brief WAS, £17 – NOW, £11.90) a beautiful black and red demi-cup design crafted from luxury lace and a satin, complemented by stylish strap detailing and stripe mesh overlay finished delicately with a ribbon bow and tassel.


‘Va Va Voom’ is a super sexy everyday fashion set (bra WAS, £25 – NOW, £17.50 / brief WAS, £14 – NOW, £9.80) crafted from black fishnet mesh, complemented by stylish satin strap detailing and lace accents. Both the bra and brief are finished delicately with a chiffon bow, as well as a gold branded Ultimo tag for that extra special designer touch.



Ultimo’s on-trend swimsuit (WAS £40 – NOW £28) is the perfect style statement for the beach. This gorgeous one piece – available in cobalt & magenta – is finished elegantly with brushed gold detail and gentle padding to give subtle boost for the beach.

If a two-piece is more your thing, the Fixed Gel ‘Beach Boob Job Bikini’ (top WAS, £30 -NOW,£15 / brief WAS,  £14 – NOW, £7) comes complete with Ultimo’s famous fixed-gel ‘2-cup-sizes-bigger’ technology to give you the ultimate cleavage for the beach. With a polished new look and feel, this gorgeous halter-neck bikini top with matching brief is a summer essential.

If you have an ample offering, our Non Gel Bikini (top WAS, £27 – NOW, £13.50 / brief WAS, £14 – NOW, £7) features non-wired lightweight triangle foam cups crafted from shimmering fabric in a choice of cobalt or magenta. This sexy is the perfect style statement that will take you from beach to bar in no time.

No need to battle with the bargain hunters on the high street when Ultimo have beautiful pieces with prices slashed all at the click of a button. Stock up on your favourite styles today!







You know it’s summer when Wimbledon is in full swing. Our gorgeous founder, Michelle Mone, has just returned from a jaunt to centre court where she sipped on some chilled Pimm’s and watched the big hitters battle it out.

Here at Ultimo HQ we like to get into the spirit of the ‘game’ – so be prepared for the score to be ‘Advantage: your lingerie drawer’ and capture the Wimbledon tradition with crisp white ‘set’ or a selection of summery brights that ‘match’ perfectly.

We hope you’ll ‘love’ our pick of Wimbledon inspired lingerie that will make sure OFF the court…all eyes are on you!


Let Ultimo’s winning line of white lingerie add some life into your lingerie drawer. Bin those washed out and worn to death sets and invest in some crisp white pieces that combine to create a capsule collection that you need in your life, regardless of your shape or size. Ultimo ‘The One’ is an everyday cleavage classic that features a graduated foam cup and innovative satin sling that offers extreme cleavage and comfort – all in one bra.  This is the perfect bra for women craving maximum cleavage, maximum comfort and no double boob-effect.

Score the perfect partner for ‘The One’ with Ultimo’s ‘Invisible’ range of bonded briefs that offer unrivalled comfort and total invisibility under the most figure-hugging clothes. Crafted from soft micro-fiber fabric and bound with flocking technology – these beauties are ACE!


Purple Set


Wimbledon wouldn’t be Wimbledon without adding a splash of purple to the proceedings, and ‘The One’ Purple is bang on-trend and perfect for adding some life to your lingerie drawer. Bright, chic, stylish this is a ‘must have’ colour for the summer season.

Crafted from vibrant green lace, Ultimo ‘The One’ Mint is a gorgeous, comfortable everyday range that will instantly brighten up your lingerie drawer, whilst also boosting your cup size! The delicately scalloped lace-edge, combined with the silver pendants provide a bonafide designer look – whilst the discreet clasp on the rear straps give the option of racer-back.

Working one of the season’s most covetable trends, Ultimo ‘The One’ Spot  is a super cute and summery range crafted from smooth white microfiber featuring small and dainty mint polka dots. There’s never been a better time to join the dots than with this gorgeous range, which also boasts cleavage enhancing properties and the option to wear the bra racer-back.


Match set


Ultimo’s two interchangeable styles ‘The One’ Mint and ‘The One’ Spot create a sweet lingerie look that can be worn FOUR different ways – presenting the perfect opportunity to “freshen up” your lingerie drawer in time for summer and a total win in the style stakes!

Game on!






A model shows the full effects of the Ultimo 'Beach Boob Job' Bi


For women looking for the ultimate boost on the beach this summer, we have made stripping off an ‘uplifting’ experience with a brand new design….the Beach “Boob Job” Bikinithat adds not one, but TWO whole cup sizes.

Following on from the success of our OMG Plunge Bra, the new Beach “Boob Job” Bikini features Ultimo’s innovative in-built gel technology; but now 50% lighter and integrated into a foam cup for a truly wearable swimwear solution. The bikini set is on sale now and is available in summer shades of cobalt blue and hot pink. Sizes range from 32A to 3DD and eight to 18.

BJB Banner7

Model Rebecca Donaldson (pictured), normally a size 32B, shows off the full effects of the bikini, which has boosted her bust to an ample 32D!

Ultimo founder Michelle Mone, who designed the super-sexy new style, said; “This is the bikini of all bikinis! For girls that lack volume in the cleavage department, this is an instantaneous, natural-looking boost for the bust and as effective as a boob job.

“The most important thing about this design is that the internal gel is light as a feather, so you barely notice the extra volume at all, but you have the benefit of being a whole two cups sizes bigger. For women who are an A or B cup, this is an absolute godsend and an Ultimo holiday must-have.”

Michelle added: “With the rise in popularity of glamorous destinations like Marbella and Ibiza, looking good on the beach or by the pool has never been so important – and this is the perfect solution to create incredible curves.”

The new Ultimo Swimwear collection is made up of six designs available in the season’s hottest summer colours, magenta and cobalt blue. In addition to the Beach “Boob Job” Bikini, the collection offers stunning non-gel options for women who prefer a more discreet look.

Shop the collection here and check out Michelle Mone’s top tips for picking out the perfect swimwear below!





  • Any good swimwear brand will size by cups, so think of swimwear as an extension of your lingerie drawer – make sure that it fits properly! It is vital for a woman to be expertly fitted on a regular basis, and I recommend every six months.
  • Swimwear is similar to a good pair of jeans – you have to try on a lot before you find one that’s “just right.” If you think a bikini is the only way to look sexy on the beach, think again; a great tankini or one-piece that shows less skin can be equally flattering and look just as hot. There’s also lots of trickery nowadays, from gel cups to add a bit boost to slimming mesh panels to streamline your silhouette. Experiment with various shapes and styles no matter how young or old you are.
  • I’m all for experimenting with colour. Bold shades look just beautiful in the sunshine and can really highlight a gorgeous golden tan. Be brave and go bright!
  • Don’t forget to look at yourself from the back, beware of saggy bottoms or briefs that disappear when you walk – that’s not a good look. The backside view counts as much as the front, especially in swimwear!
  • I think every woman should invest in a good quality one piece as a basic summer staple. It’s a timeless piece, and although trends may come and go, this classic shape never goes out of style and will reappear in your suitcase year after year.
  • If you just don’t feel comfortable stripping off and shopping for swimwear in store, why not browse online? There’s a lot to choose from out there so be adventurous, as you might be surprised at what suits! Order what takes your fancy or the styles that you like, and try them on in the luxury of your own home. Although make sure to check return or exchange policies on everything you purchase online beforehand so that you can return whatever you don’t like.
  • The glamour stakes on the beach have shot up in recent years, so remember to accessorise and look out for lovely detailing in swimwear like brushed gold accents that add a little touch of luxury.
  • Make the best of what you’ve got. So, you don’t have the body of a swimsuit model – don’t get stressed because nobody’s perfect and most people don’t. Downplay your less-loved parts and focus on what you do have, accentuate those bits and you’ll feel a million dollars no matter where you are soaking up the sun this summer.




When it comes to lingerie it doesn’t get much more sumptuous than the new Bridal collection by luxury lingerie brand Ultimo. The beautiful range, made of soft satins with exquisite lace trims and delicate detailing is designed to excite any bride-to-be and have others wishing for a marriage proposal – only for an excuse to wear these perfect pieces!

With subtle 1920’s detailing, Ultimo’s exquisite bridal collection has darted seams, beautiful eyelash lace finishes and pearl drop bows all made up in a delicate soft ivory designed to flatter the female form in all it’s glory with sizes available from 30-38 A-DD and 8-18.


MANDATORY CREDIT: "Ultimo Bridal is available from Debenhams & u

The sensual satin and lace styles include the strapless multiway bridal bra with removable gel for essential uplift and a strapless multiway bridal basque corset with matching thong and flattering French knickers. The collection also features a separate suspender belt so that the bride can wear stockings, and the traditional garter belt to add the final flourish.

Detail is key in the collection, like the delicate powder blue bow and vintage look finishes that work perfectly as ‘something blue’ making any bride look and feel stunning from the inside out. The dress of your dreams will always turn heads, but the right lingerie is an important and special purchase that you need to get right! Bridal lingerie should fit you perfectly, complementing and enhancing the figure as well as being invisible.

The Ultimo bridal collection is nothing short of heavenly, so we urge all of you beautiful brides-to-be out there to treat yourselves to the ultimate intimates and feel the sexiest you ever have on the biggest day – and night – of your lives!

You’ve already said “yes”…now’s the time to say “I do” to Ultimo!