Latest Events


With Michelle Mone’s book ‘My Fight to The Top’ currently flying off the shelves, March has been a busy month for Michelle and Ultimo, with the opening of two new concessions in Liverpool and Glasgow. These concessions will allow for a more personalised shopping experience by helping women find their perfect fit and improve their access to a range of stylish, innovative and confidence boosting lingerie.

At Debenhams in Liverpool, Michelle Mone was looking chic in a crisp white shirt, Victoria Beckham tailored trousers and the Ultimo Black Label Harness, which can be worn with lingerie, or over a blouse for an edgy ’50 shades’ look!

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Ultimo Black Label Harness (£12)

Michelle opened a second concession this month at Debenhams in her hometown of Glasgow. It was a great opportunity for Michelle to chat with local press, bloggers and members of the public.

At the launch, Michelle showed off her enviable figure in a sheer cutaway top with a black Ultimo OMG Erin bra.

Michelle Mone Expands Lingerie Empire  Screen Shot 2015-04-13 at 15.00.01
OMG Erin Bra, Black (£30), also available in Magenta

As well as offering bra fittings at each of the concessions, Michelle was also interviewed by the Liverpool Echo, where she shared her top tips to better your boobs! As well as making sure you’re wearing the right size bra, Michelle would recommend you try before you buy and wear your lingerie with confidence!

Don’t forget to take a look at our mid-season sale and treat yourselves to up to 70% off!

To shop the new collection:

Ultimo x




Ultimo Real Women 2012 WINNERS!

Here at Ultimo we’ve been searching high and low for the perfect women to be featured in our Ultimo Real Women Camapign 2012 and the search has now come to an end. We can’t wait to share the images of our Ultimo Real Women after the shoot- watch this space!

The lucky winners will follow in the footsteps of famous models such as Luisana Lopilato, Penny Lancaster, Rachel Hunter and Helena Christensen by taking part in a sensational Ultimo photoshoot – with a celebrity photographer to boot.

Don’t worry if you didn’t get picked this year- The Ultimo Real Women Campaign is here to stay!

Love Ultimo x

Behind the scenes- New Shoot with Luisana Lopilato

Ever wondered what goes into organising an Ultimo photoshoot? A lot of hardwork is the answer. It’s definitely not at glamourous as it sounds. The pictures below will give you a sneak peak as to what it was like when our stunning face and body Luisana Lopilato flew all the way from Buenos Aires to shoot the latest Ultimo campaign. Check out some images from the day….

Acessories and shoes for the day!

A rather large dog!

The lengths we go to to a great shot!


Some of the crew….


All hands on deck!


We all jumped in after a long day!!!


We’ll be releasing some of the new images from the shoot soon… WATCH THIS SPACE and in the meantime head to for our latest lingerie styles


XOXO Ultimo Team

Ultimo’s Michelle Mone OBE Receives Honorary Degree

Michelle Mone OBEToday, the University of Hertfordshire awards Michelle Mone OBE, founder of MJM International and Ultimo an Honorary Doctor of Arts in recognition of her outstanding contribution to the development of entrepreneurship in the fashion industry and for her tremendous achievements as a businesswoman.

At the ceremony on Thursday 18 November – held in the Cathedral and Abbey Church of St Alban – Michelle received her Honorary Degree alongside 4300 new graduates celebrating academic success with their proud parents and friends.

Commenting on receiving her Award, Michelle Mone, 39, said:

“I am absolutely thrilled to be here today to accept this Honour.  It’s incredibly humbling, particularly coming from such an esteemed institution as the University of Hertfordshire. It’s been a fantastic day and I’ve thoroughly enjoyed myself.”

Addressing the graduates she added:

“Throughout my 14 year career in business, building up MJM International and the Ultimo brand, I’ve remained committed to supporting young aspiring entrepreneurs and enterprise, because I’m passionate about business, about raising aspirations and about building a stronger, enterprise-led economy.

“So it’s with great pleasure that I accept this degree and watch all of you – the UK’s next generation of entrepreneurs – graduate. Your degree will have given you all the essential skills to go forward to become successful business leaders and marketeers. Good luck to you all!”

University of HertfordshireThis week, the University will also show its appreciation to fifteen other pillars of the community by awarding Honorary Degrees and Fellowships for outstanding contribution to academic disciplines, charity, professions or public service – presented by Lord Salisbury, Chancellor of the University of Hertfordshire; Mrs Jo Connell, Pro Chancellor of the University and Professor Tim Wilson, Vice-Chancellor.

Since launching Ultimo back in 1999 Michelle has grown her business, MJM International to become one of the UK’s most prominent and successful lingerie companies. Michelle is also a committed supporter of young budding entrepreneurs and sits on the board of the PSYBT.