Ultimo & Raica are in the pink!

Brazilian supermodel Raica Oliveira makes a serious splash in Ultimo’s brand new hot pink ‘Possession’ range, part of the firm’s stunning collection available from Raica, who is known as “The Sensation” in her native Brazil, looks incredible as she reclines seductively on a bed covered in black satin sheets.

The striking brunette who once dated football star Ronaldo was snapped up by Michelle Mone OBE, creator of Ultimo, at the end of last year after she spotted her on the catwalk in the U.S. This is Racia’s first Valentine’s campaign for Ultimo.

Michelle Mone OBE said;

“Ultimo sales are rocketing in the lead up to Valentine’s Day as men clamber to buy lingerie for their ladies. Lingerie is a great way to inspire romance and spice things up in the bedroom. Unlike roses which cost a fortune, wilt and die, lingerie is a long term investment and a gift that both partners can enjoy in equal measure.”

Michelle added; “Ultimo ‘Possession’ is the quintessential lingerie set for the boudoir, not only is it a gorgeous shade of deep pink but it’s crafted from luxurious satin which feels amazing against your skin. The bra also features Ultimo’s unique gel technology that adds two cup sizes for a va va voom Valentine’s cleavage.”

Raica, who boasts a 34-24-35 figure, is fast becoming one of the world’s top models commanding up to £20,000 per day. She has previously fronted campaigns for Dior, Yves Saint Laurent and Dolce & Gabbana and has featured in more than 6 Vogue editions.

Ultimo Possession is crafted from rich luxurious magenta satin, trimmed elegantly with a black ribbon pleat and pink eyelash lace. Finished with black ribbon bows and decorative rouleau triple straps, the range is available in sizes 8-18 for briefs and 30-38 A-G for bras.

Ultimo Possession is available from priced at £27.00 for the bra and £12.50 for the briefs. Ultimo is also available from Debenhams stores nationwide.


Ultimo ‘Coco’ as featured on itv’s Lorraine

Our stunning Coco range was featured on the ‘Lorraine’ show on itv1.  Get the look!  The ‘Coco’ range was modelled by their simply stunning size 16 model as pictured, and proves that size really doesn’t matter when it comes to being just down-right gorgeous!

Available in A-G cups with the option of removable gel for 2 cleavage looks in sizes A-D, and for the fuller bust DD-G, no gel, but added support as standard.  The beautiful contrasting overlaid lace with embroidered ribbon slot detail, is expertly finished with an animal print satin trimming.

Now in a choice of 2 colours from you can be seductively sultry in Nude overlaid with black lace, or all over ivory to put a spring in your step.  This really is an essential range for the season that will look fabulous on any skin tone.

Buy yours now by clicking here and if you order before 1pm today and select ‘Next Day’, you are guaranteed to receive it in time for Valentine’s Day!

Indulge in an Ultimo Valentine’s Day…

Here at Ultimo, we understand your Valentine’s needs.  That’s why we’ve added a special treat for all orders; for an extra £2.99 you can have your order in an Ultimo giftbox with a fabric red rose and a handwritten message card sent direct to the one you love!

And we don’t stop there!  Ladies can use our send a hint feature within each and every product to make sure they get what they want, and we have devised a Men’s Gift Buying guide with handy lingerie selector for those who need a little bit more help!

Ooh, and with 10% off your first order when you sign up to you can’t go wrong!

Jade Ewen gets ready for a Highland Fling!

Gorgeous Sugababe Jade Ewen looks red hot in the brand new Miss Ultimo Valentines collection, which launches in Debenhams stores and online at today, Tuesday 25 January.

Jade, the ‘face and body’ of the stylish lingerie brand, looks sugar sweet as she models the two new designs created especially for the most romantic day of the year, including Miss Ultimo “Highland Fling” and “Cherry Drop”.

Miss Ultimo Highland Fling is a fun and flirty tribute to Scotland and the star’s Scottish roots. The lingerie set even features a cheeky tartan heart on the rear of the knickers! Whilst Cherry Drop offers a racy red look with it’s all over gingham print and cute cherry trim.

Jade said;

“I love the new Miss Ultimo Valentine’s collection. It’s really pretty and lots of fun, perfect for celebrating the most romantic day of the year. There’s nothing quite like sexy underwear to say ‘I love you’ and to woo your lady. My boyfriend has never been brave enough to buy me lingerie, but I’m keeping my fingers crossed for this year!”

Michelle Mone OBE, creator of Miss Ultimo, said;

“Any men out there wondering what to get their lady this Valentines, here’s your answer! The new Miss Ultimo collection is sexy, playful and feminine and the perfect way to celebrate Valentine’s Day.”

Miss Ultimo is dedicated to delivering wearable and fashion-led lingerie, fusing stylish and funky looks with comfort and fit. Inside each cup you will also find the Miss Ultimo ‘signature’ design; an embossed lady carved into the inside of the cup to provide comfort, support and uplift.

The new Miss Ultimo collection showcases two new designs priced from £8 for briefs and £18 for bras. The collection is available in sizes 8-18 for briefs and 32A to 38DD for bras.

Miss Ultimo is available from Debenhams stores nationwide & online at