Ultimo Video

Merry Christmas! Love Ultimo x

Ultimo VideoUltimo, the UK’s leading designer lingerie brand has unveiled a brand new Christmas viral video campaign featuring Brazilian beauty Racia Oliveira, the brand’s latest “face and body”.

The 42-second video, which launches today online at, features the stunning supermodel in a top hat and silver sequined Ultimo lingerie set, strutting her stuff through a stately home.

Michelle Mone OBE said;

“We wanted to do something a little bit special for the festive season and add an element of virality to our Christmas campaign. Raica looks incredible in the video, which is already providing incredible popular online – particularly with men, funnily enough!”

Sales for the firms’ lingerie have rocket by 91% in the past week, as men clamber to buy their ladies sexy smalls in time for Christmas – including ‘Disco’, a stunning sequined range showcased beautifully by the new video.

Michelle Mone OBE, creator of Ultimo, said;

“Christmas is always a key time for lingerie, but we’ve been amazed at just how much sales have shot up. Ultimo sales have increased dramatically this past week and we’re expecting sales to continue to soar right up until Christmas Eve.

“Compared with last year, we’re definitely seeing increased demand for our more elaborate embellished pieces accessorized with the likes of feathers, beads and sequins. Our customers are being much more daring and clearly buying for the bedroom! Our best-selling range is Ultimo ‘Disco’, a stunning sequinned range that can be worn under your party dress or even as outerwear.”

Ultimo ‘Disco’, as modelled by Raica in the new video, is available from Debenhams and as part of the Ultimo Christmas collection, priced at £35 for the multiway balcony bra, £20 for the short and £15 for the thong. The range is available in sizes 30-38 A-G for the bra and 8-18 for the briefs.

Michelle added; “Lingerie is a wonderful gift at Christmas. Nothing says ‘I love you’ quite like a gorgeous set of underwear, so I’d encourage every man out there to check out Ultimo’s Christmas collection. Every single piece is sensual, sexy and elegant and perfect for adding some sparkle to your lady’s lingerie drawer this season!”



Ultimo has unveiled the most expensive bra in the UK, the ‘Ultimo Diamond Back Miracle Bra’ – a diamond encrusted creation worth a staggering £800,000.  So gentlemen, if you’re feeling generous and want to spoil your lady this Christmas, this is the only way to do it!

The Ultimo ‘Diamond Back Miracle Bra’ is adorned with 32 brilliant-cut, white 1 carat diamonds that form the backstrap. Designed by Ultimo Creator Michelle Mone OBE and esteemed jeweler Grant Macintyre, the diamond expert behind Lime Blue, the bra features 32 carats of diamonds in total, all set in platinum.

Michelle Mone OBE said;

“What girl doesn’t want to be draped in diamonds from head to toe? We designed this bra as the perfect gift for girls who love diamonds. What makes it so unique and sexy, is that the diamonds grace the lower back, one of the most sensual parts of a woman’s body. Also, if you have £800,000 worth of diamonds on your body, why keep them under wraps! This bra cleverly allows you to show them off, revealing just the right amount of skin.”

The founder of Lime Blue, Grant Macintyre, has 25 years of experience working with diamonds, and said;

“Michelle approached us to help design a uniquely stunning Ultimo bra for Christmas. We have all seen bras with cups covered in diamonds, but we wanted to design something more elegant and wearable. We’ve definitely achieved it with the Ultimo ‘Diamond Back Miracle Bra’ and any man wanting to wow their lady this Christmas, this is a surefire way to do it.

“We’re hopeful that at least one or two men will come forward to order the bra, which will be made to order by a team of expert bra technicians and our diamond specialists. Nothing says ‘I love you’ quite like diamonds.”

Looking to spend a little less? Even better news, as a purse-friendly carbon copy of the bra has also been created and launches today in Debenhams stores and online at priced at just £35.00. Crafted from luxury satin and diamanté crystals, the bra is the perfect accessory to add some bling to backless outfits and party dresses. The Ultimo ‘Diamanté Back Bra’ is part of the brand’s ‘Miracle Solutions’ range and comes in black and white, in sizes 30–38 A–D.

Michelle added:

“Everyone has felt the pinch of the recession, so we created an identical bra design replacing the diamonds with diamanté crystals. Women can stay equally as stylish and glamorous on a budget thanks to this bra.”

The brand new Ultimo ‘Diamanté Back Bra’ is available from Debenhams and priced at £35.00, and can be worn both conventionally and halterneck. The Ultimo ‘Diamond Back Miracle Bra’ can be made to order – for further information please contact 0845 812 0202.

Ultimo unveil Brazilian Supermodel Raica Oliviera as new ‘Face and Body’

Ultimo, the UK‟s leading designer lingerie brand, today unveils its new “face and body” … Raica Oliveira, one of the world‟s hottest supermodels! The Brazilian beauty replaces Kelly Brook to model the brand new Ultimo Autumn Winter collection, which launches today in Debenhams stores and

The striking brunette, who once dated football legend Ronaldo, was snapped up by Michelle Mone OBE, creator of Ultimo, earlier this year after she spotted her modelling for Victoria Secrets in the U.S. Racia, 26, will now front Ultimo‟s Autumn Winter and Spring Summer campaigns.

In her first assignment as the “face & body” of Ultimo, Raica looks sensational as she strikes a series of sultry poses whilst modeling the brand new collection, accessorized with cheeky devil horns and a sexy masquerade mask.

Raica, who boasts a 34-24-35 figure and is becoming one of the world’s top models commanding up to £20,000 for a day‟s work! She has previously fronted campaigns for Dior, Yves Saint Laurent and Dolce & Gabbana, and has featured in more than 6 Vogue editions.

Michelle Mone OBE said; “I am thrilled to welcome Racia on board, joining our 24 “real women” to represent Ultimo. Racia is without doubt one of the world‟s most beautiful women; she looks incredible in our new designs and will no doubt appeal to both women and men alike.

“The new Ultimo collection is our most sensual yet, and includes our stunning new “Boudoir‟ range designed especial for the bedroom, so it was important that the new campaign reflected that and also embraced the festive mood.”

Racia said: “It‟s so exciting to be the new face and body of Ultimo. The lingerie is amazing and feels so beautiful against your body. There is nothing more powerful or seductive than wearing sensual lingerie, and this is the perfect range to indulge in for Christmas.

She added; “Working with Michelle and her team at Ultimo has been so much fun and I can‟t wait to shoot the next campaign!”

The new Ultimo collection showcases three new designs – “Tassels‟, “Versailles‟ and “Showgirl‟ – priced from £12.00 and available in sizes 30-38 A-G from Debenhams stores nationwide and .


Diamante Back Bra

Party Dress SOS – Low Plunging Back Dilemma!

Diamante Back Bra

Diamante Back BraUltimo presents another amazing new invention to add some ‘bling’ to any backless outfit. Made from luxurious satin this bra comes with an embellished stretch diamante backstrap for comfort and flexibility. The perfect accompaniment to any backless outfit.  Can be worn conventionally and halterneck, and comes with our patented removable gel for 2 cleavage looks.  In beautiful ivory or black, this bra will update any tired dress and add some festive sparkle!  Totally adjustable and silky smooth, feel sexy this season!

Diamante Back Bra

Frontless Plunge Bra

Party Dress SOS – Frontless/Plunging neckline dilemma!

Frontless Plunge Bra

frontless plunge braFor an invisible cleavage, there’s the Ultimo Frontless Plunge Bra (£28), a revolutionary design created to deliver support AND cleavage for plunging necklines. With 12 different ways to wear it, this bra is the perfect complement to any outfit and boasts an interchangeable Perspex join to the cups for fantastic ‘invisible’ support, as well as a diamanté option for added festive sparkle.  This bra is available in black all the way up to a G cup!  With 12 different ways to wear it, this bra is the perfect complement to any outfit.  This bra rises to the challenge each and every time and features a ‘secret support’ integrated structure to create unrivalled lift and shape. Perspex and Diamante centre fronts, and fabric and Perspex straps all included at one incredible price.  So if you want to add a bit of bling, or go totally invisible without sacrificing cleavage, this bra is the one for you!

Frontless Plunge Bra