Breasts in pole position as Ultimo Women go 20 degrees north!

Ultimo Miracle Balcony Bra 32-38 DD-G in black, white and nude from http://www.ultimo.co.uk (£27)

Ditch those bras that leave breasts confused between east and west and go north with Ultimo‟s Miracle Balcony Bra (No Gel) for instant slimness, flattering curves and more than 50 per cent increased angle of lift.

It‟s a dream come true for bigger busted girls who want to bring their breasts back in line and pointed in the right direction – and lose two inches instantly revealing the perfect hour-glass figure.

The breasts are lifted to expose the slimmest area of the torso, not only giving a fantastic shape and renewed confidence but clothes will fit better as the silhouette becomes instantly slimmer.

With its Superior Advanced Cup Technology Ultimo‟s Fuller Bust Collection, which also includes the Miracle Plunge Bra, is designed specifically for larger cup sizes (from DD-G) offering unrivalled, lightweight support and comfort to lift, shape and empower the fuller busted woman.

The new and improved fuller bust cup shapes have been specifically designed not to add bulk to the bust, but rather to lift, sculpt and shape by revealing the waist and an hour-glass figure worth admiring.

Ultimo VIB (Very Important Breasts) Suzanne Tait, from Scotland, is pictured wearing a leading high street brand‟s balcony bra before changing into the Ultimo Miracle Balcony – and the results are obvious.

Framed by a flattering sweetheart neckline her breasts are instantly lifted, losing two inches across the width of her bust resulting in a streamlined, smoother look with the added comfort of heat sealed labels and fused straps. The 39-year-old was amazed by the immediate and stunning transformation.

After putting the Miracle Balcony to the test Suzanne, who is a curvy 36DD, said, “I couldn‟t believe the difference. The bra lifts you up without discomfort and it gives a far better, more defined shape under clothes and improves posture. Now I have discovered the range there is no going back!”

Michelle Mone OBE, creator of Ultimo, said, “The only way is north right now – forget east and west breasts, and no woman wants to go south! Our cups have been designed to propel you forward and upwards with maximum impact and comfort with minimum pressure on your shoulders. Why spend an average of £4000 on breast lift surgery when for just £27 you can have an instant pain free boost?”

Ultimo & Raica are in the pink!

Brazilian supermodel Raica Oliveira makes a serious splash in Ultimo’s brand new hot pink ‘Possession’ range, part of the firm’s stunning collection available from http://www.ultimo.co.uk. Raica, who is known as “The Sensation” in her native Brazil, looks incredible as she reclines seductively on a bed covered in black satin sheets.

The striking brunette who once dated football star Ronaldo was snapped up by Michelle Mone OBE, creator of Ultimo, at the end of last year after she spotted her on the catwalk in the U.S. This is Racia’s first Valentine’s campaign for Ultimo.

Michelle Mone OBE said;

“Ultimo sales are rocketing in the lead up to Valentine’s Day as men clamber to buy lingerie for their ladies. Lingerie is a great way to inspire romance and spice things up in the bedroom. Unlike roses which cost a fortune, wilt and die, lingerie is a long term investment and a gift that both partners can enjoy in equal measure.”

Michelle added; “Ultimo ‘Possession’ is the quintessential lingerie set for the boudoir, not only is it a gorgeous shade of deep pink but it’s crafted from luxurious satin which feels amazing against your skin. The bra also features Ultimo’s unique gel technology that adds two cup sizes for a va va voom Valentine’s cleavage.”

Raica, who boasts a 34-24-35 figure, is fast becoming one of the world’s top models commanding up to £20,000 per day. She has previously fronted campaigns for Dior, Yves Saint Laurent and Dolce & Gabbana and has featured in more than 6 Vogue editions.

Ultimo Possession is crafted from rich luxurious magenta satin, trimmed elegantly with a black ribbon pleat and pink eyelash lace. Finished with black ribbon bows and decorative rouleau triple straps, the range is available in sizes 8-18 for briefs and 30-38 A-G for bras.

Ultimo Possession is available from http://www.ultimo.co.uk priced at £27.00 for the bra and £12.50 for the briefs. Ultimo is also available from Debenhams stores nationwide.

Bespoke Tartan range to celebrate Ultimo’s scottish roots; Happy St. Andrew’s Day!

Since launching Ultimo in 1999, Michelle Mone OBE has remained a proud Scot, committed to her Celtic roots and heritage – and now the entrepreneur has taken her Scottish pride to a whole new level by launching her very own Ultimo tartan on St. Andrew’s Day, Scotland’s official national day!

Michelle, 39, who last week received an OBE for her services to the UK lingerie industry, developed the bespoke tartan for a limited edition range of lingerie, aptly named “Tartan‟, which launches in Debenhams stores and online today, Tuesday 30 November.

The gorgeous Scottish-inspired set is available in sizes 30–38 A-D priced at £27.00 for the balcony bra and £12.00 for the thong. The range is crafted from a luxurious printed satin and given a contemporary twist finished with a stylish black eye-lash lace and black ribbon bows.

Michelle Mone OBE, creator of Ultimo, said; “Whilst Ultimo is a globally recognised brand and stocked throughout the UK, I wanted to celebrate the brand‟s Scottish roots and create something fun and flirty in celebration of St Andrews Day.

“Over the past few years tartan has shed its traditional roots and become synonymous with fashion, thanks to designers like Christopher Kane and Vivienne Westwood – and it‟s perfectly fitting that Ultimo should be the first lingerie brand to have their very own tartan. This range is gorgeous and every Scottish lassie should have a set in their lingerie drawer!”

Ultimo “Tartan‟ goes on sale today in Debenhams Stores nationwide and online at www.ultimo.co.uk . The range is modelled by Ultimo’s brand new “face & body”, Brazilian supermodel Raica Oliveira – former girlfriend of football superstar Ronaldo and ex Victoria Secrets model.

Ultimo unveil Brazilian Supermodel Raica Oliviera as new ‘Face and Body’

Ultimo, the UK‟s leading designer lingerie brand, today unveils its new “face and body” … Raica Oliveira, one of the world‟s hottest supermodels! The Brazilian beauty replaces Kelly Brook to model the brand new Ultimo Autumn Winter collection, which launches today in Debenhams stores and www.ultimo.co.uk.

The striking brunette, who once dated football legend Ronaldo, was snapped up by Michelle Mone OBE, creator of Ultimo, earlier this year after she spotted her modelling for Victoria Secrets in the U.S. Racia, 26, will now front Ultimo‟s Autumn Winter and Spring Summer campaigns.

In her first assignment as the “face & body” of Ultimo, Raica looks sensational as she strikes a series of sultry poses whilst modeling the brand new collection, accessorized with cheeky devil horns and a sexy masquerade mask.

Raica, who boasts a 34-24-35 figure and is becoming one of the world’s top models commanding up to £20,000 for a day‟s work! She has previously fronted campaigns for Dior, Yves Saint Laurent and Dolce & Gabbana, and has featured in more than 6 Vogue editions.

Michelle Mone OBE said; “I am thrilled to welcome Racia on board, joining our 24 “real women” to represent Ultimo. Racia is without doubt one of the world‟s most beautiful women; she looks incredible in our new designs and will no doubt appeal to both women and men alike.

“The new Ultimo collection is our most sensual yet, and includes our stunning new “Boudoir‟ range designed especial for the bedroom, so it was important that the new campaign reflected that and also embraced the festive mood.”

Racia said: “It‟s so exciting to be the new face and body of Ultimo. The lingerie is amazing and feels so beautiful against your body. There is nothing more powerful or seductive than wearing sensual lingerie, and this is the perfect range to indulge in for Christmas.

She added; “Working with Michelle and her team at Ultimo has been so much fun and I can‟t wait to shoot the next campaign!”

The new Ultimo collection showcases three new designs – “Tassels‟, “Versailles‟ and “Showgirl‟ – priced from £12.00 and available in sizes 30-38 A-G from Debenhams stores nationwide and www.ultimo.co.uk .

 

Party Dress SOS – I want cleavage!

If you’re looking to boost your assets this Christmas, this is the bra for you! The Ultimo ‘OMG’ Plunge Bra (£24) brings together Ultimo’s unique ICON ‘boob lift’ technology and Grade-A silicone gel technology to deliver spectacular uplift, whilst also adding TWO whole cup sizes. The result? A gravity-defying ‘OMG’ cleavage that looks, moves and feels like the real thing.  If you’re looking for the OMG effect, but for the fuller busted among you, we have the stunning DD-G Plunge bra which creates a flawless shape for bigger busts. The low front-moulded plunge and smooth cups combine to create the perfect foundation for under a figure hugging top. The bra maximizes cleavage and delivers spectacular lift, while the light moulded cup and bonded straps provide outstanding support.  With our ‘secret support’ within the cup, it allows for a more streamlined look and thinner straps without putting pressure on your shoulders.  Feel confident and be proud of your assets!

Party Dress SOS – Low Plunging Back Dilemma!

Ultimo presents another amazing new invention to add some ‘bling’ to any backless outfit. Made from luxurious satin this bra comes with an embellished stretch diamante backstrap for comfort and flexibility. The perfect accompaniment to any backless outfit.  Can be worn conventionally and halterneck, and comes with our patented removable gel for 2 cleavage looks.  In beautiful ivory or black, this bra will update any tired dress and add some festive sparkle!  Totally adjustable and silky smooth, feel sexy this season!

Party Dress SOS – Frontless/Plunging neckline dilemma!

For an invisible cleavage, there’s the Ultimo Frontless Plunge Bra (£28), a revolutionary design created to deliver support AND cleavage for plunging necklines. With 12 different ways to wear it, this bra is the perfect complement to any outfit and boasts an interchangeable Perspex join to the cups for fantastic ‘invisible’ support, as well as a diamanté option for added festive sparkle.  This bra is available in black all the way up to a G cup!  With 12 different ways to wear it, this bra is the perfect complement to any outfit.  This bra rises to the challenge each and every time and features a ‘secret support’ integrated structure to create unrivalled lift and shape. Perspex and Diamante centre fronts, and fabric and Perspex straps all included at one incredible price.  So if you want to add a bit of bling, or go totally invisible without sacrificing cleavage, this bra is the one for you!

Party Dress SOS – Strapless, Halterneck, Criss Cross, 1 shoulder!

The Ultimo Strapless ‘Day to Night’ Multiway (£24) is the perfect staple for your lingerie drawer this season! This garment is super versatile with two cleavage options, owing to the removable gel pouches. The smooth seam-free bra can be worn 5 different ways – conventionally, strapless, halterneck, asymmetrically and crossed at the back – making it the ultimate solution bra for the festive season.  Also available with no gel, but fantastic support, in sizes DD-G!  All sizes in Black, white and nude options – this really is a wardrobe staple.

Accompany any one of these miracle workers with Ultimo Shapewear (available from £25) to create a super sleek foundation for under your party dress! Ultimo Shapewear offers extreme control for a ‘total body overhaul’, helping to smooth lumps & bumps, control the tummy, slims hips, smooths thighs, reduce the appearance of cellulite and lift and shape the bottom.

Party Dress SOS – Low plunging AND Backless Dilemma!

Feel totally supported in any dress where you want your cleavage and beautiful back to do the talking, with the Ultimo V-Shaped Body (£45), the perfect foundation garment for under that slinky backless gown. The body features ‘secret support’ inner structure engineered to create lift and to sculpt the silhouette. The removable gel in the bra gives the option of cleavage, while the super-smooth finish and infinity edge gives it amazing ‘wear all day’ comfort.  The Ultimo V-Shaped Body is an ultra low-cut solution garment designed for the most daring of necklines, and no one will know you’re even wearing it, with the option of perspex or fabric straps; you can have invisible support for an all over body beautiful.  Our gorgeous body comes in Black and Nude for sizes A-D.

Michelle showcases Ultimo Couture!

Michelle Mone OBE has been giving us a sneak preview of Ultimo Couture gowns that are set to hit the high street in 2011!

As spotted at the Marion Rose Ball for Children with leukemia, and the Pride of Britain Awards, Michelle looks fantastic in some of our beautiful new evening gowns.  These are the first Ultimo creations of our Creative Director Brian Rennie who began earlier this year.

Brian, 44, is one of the world’s top fashion designers and was previously the designer behind legendary fashion house Escada. Brian spent 20 years with the luxury brand and whilst there created dresses for some of the world’s most beautiful women including Beyoncé, J-Lo, Catherine Zeta-Jones and Jerry Hall.

Born in Dundee, Brian studied at Ravensbourne College of Art and Design in Kent, before completing a Master of Design degree at the Royal College of Art in London. Brian joins MJM International this week and will head up the design and product development of all Ultimo Couture collections.

Brian Rennie said;

“It’s really exciting to be part of the Ultimo Team. With my 25 years of experience in luxury fashion and Michelle’s amazing retail and business acumen, I really believe we can turn Ultimo Couture into one of the biggest womenswear brands in the country.

“The most exciting element of my new role is the fact that the dresses will be available on the high street. Each design will be every inch as exquisite as the dresses I’ve created for the likes of Mariah Carey, Halle Berry and Kim Basinger, but just without the enormous price tag.

He added;

“Creating a collection of glamorous red carpet gowns that are both accessible and affordable is an exciting concept and I can’t wait to get to work on the next collection.”

The stunning new collection is coming to a store near you in the New Year.  Keep checking back for all updates on the new collection!

Related Articles

• Belle of the Ball (dailymail.co.uk)
• Count on Carol for Curves (thesun.co.uk)
• The king of Couture (thesun.co.uk)
• Michelle Mone (no1magazine.co.uk)