The announcement comes on the same day that Ultimo launch its brand new ‘OMG’ extreme cleavage plunge bra; a design that adds two cup sizes and moves like real breasts. The bra, part of Ultimo’s ‘Miracle Solutions’ collection, goes on sale today in Debenhams and online at www.ultimo.co.uk priced at £24.00.
“More and more women are buying cleavage enhancing bras, but to have sold over one million in a year is unbelievable! We have been helping women across the UK boost their assets with our bras and patented silicone technology for over ten years now, but this is a record for us.
“Our aim when developing this bra was to create the “Ferrari” of all cleavage bras and Ultimo OMG is exactly that, as it’s infinitely more natural-looking compared with any cleavage bra currently on the market. Any female looking to boost their assets for Christmas, this is how to do it.”
The patented and design registered OMG bra combines the firm’s unique ‘boob lift’ technology with its Grade-A silicone gel technology. The result, developed over two years costing a six figure sum, is a gravity-defying “OMG” cleavage that looks, moves and feels like the real thing.
“People keep saying ‘cleavage is back’, but it never went away! Men will always love cleavage and women always feel sexier and more feminine with a fuller cup. The most common complaint from women is that their unhappy with their size and this bra is the perfect solution.
“We’re definitely seeing more women with proper curves in the media and on the runways, which is fabulous – so it’s a great time for women who are blessed with a good cleavage and if you’re struggling in that department there’s plenty of help at hand!”
Ultimo’s new OMG cleavage bra has also been given the stamp of approval by top Hollywood plastic surgeon, Dr Garth Fisher – one of the most sought after breast surgeons in the world and board-certified by the American Board of Plastic Surgery.
Dr Fisher said;
“Ultimo OMG Bra is an incredible bra and I would recommend it to any woman looking to achieve an enhanced cleavage without going under the knife. It’s as close as you’ll get to the real thing and having a full breast augmentation.”
Ultimo shot to fame in 2000 when Julia Roberts wore an Ultimo plunge bra to boost her assets in Erin Brockovich. Since then Ultimo has become synonymous with cleavage enhancing bras and lingerie solutions, with ten patented and design registered innovations under its belt including the new OMG bra.
The OMG Extreme Cleavage Bra is availbale online at www.ultimo.co.uk priced at just £24.00. The bra, part of Ultimo’s new Miracle Solutions collection is available in sizes 30-38 A-DD.