Ultimo celebrates all things colour!

Spring has finally sprung and to celebrate, we have released our final SS15 sets in a variety of delicious, fruity colours, such as; Cherry, Watermelon and Lime.

Our new Lara and Mollie underwear sets are a must-have this summer to brighten up your day, even if the sun isn’t shining.

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Mollie in Watermelon / Lara in Blue / Lara in Lime

On Saturday 18th April, we teamed up with House of Fraser in Glasgow, to host a flashmob to celebrate our new fittings service #UltimoPerfectlyFit. Our dancers wowed the crowds in their brand new Ultimo sets, as they danced to ‘I’m every woman!’

With new Ultimo concessions opening around the country, don’t forget to visit for your free bra fitting to make sure that your underwear is perfectly fit for summer.

Check out where your nearest store is here.

Not content with just colourful lingerie? Here are some tips to make sure that you’re on trend this summer:

Coachella marked the start of the festival season and as well as lots of bright colours spotted in the sunshine (including Kylie Jenner’s aqua wig), punters were seen taking a trip down memory lane with 70s inspired outfits and head to toe denim!

7Flowers, feathers and braids are set to make a return to compliment tousled tresses this festival season. To make sure your outfit stands out from the crowds, why not try our lace cover-up over your bikini or bra, with some high waisted shorts and an open kimono.

The lace cover-up is only £16 and available to purchase here.
Have a great weekend!

Ultimo x


With Michelle Mone’s book ‘My Fight to The Top’ currently flying off the shelves, March has been a busy month for Michelle and Ultimo, with the opening of two new concessions in Liverpool and Glasgow. These concessions will allow for a more personalised shopping experience by helping women find their perfect fit and improve their access to a range of stylish, innovative and confidence boosting lingerie.

At Debenhams in Liverpool, Michelle Mone was looking chic in a crisp white shirt, Victoria Beckham tailored trousers and the Ultimo Black Label Harness, which can be worn with lingerie, or over a blouse for an edgy ’50 shades’ look!

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Ultimo Black Label Harness (£12)

Michelle opened a second concession this month at Debenhams in her hometown of Glasgow. It was a great opportunity for Michelle to chat with local press, bloggers and members of the public.

At the launch, Michelle showed off her enviable figure in a sheer cutaway top with a black Ultimo OMG Erin bra.

Michelle Mone Expands Lingerie Empire  Screen Shot 2015-04-13 at 15.00.01
OMG Erin Bra, Black (£30), also available in Magenta

As well as offering bra fittings at each of the concessions, Michelle was also interviewed by the Liverpool Echo, where she shared her top tips to better your boobs! As well as making sure you’re wearing the right size bra, Michelle would recommend you try before you buy and wear your lingerie with confidence!

Don’t forget to take a look at our mid-season sale and treat yourselves to up to 70% off!

To shop the new collection:

Ultimo x



Sophia bra (£35) &  brief (£18)


For the past couple of weeks we have been busy launching our spring/summer collection, with the beautiful Petra Nemcova.

In the brand new campaign, the Czech beauty showcases Ultimo’s stylish new fashion collection made up of six stunning designs available in sizes A-G cups, prices start from £12 for briefs and £24 for bras, and is available to buy now in store and online!

Whether you’ve been inspired by Fifty Shades of Grey and want to try some discreet strapping or you prefer a more feminine look with lace, there’s something for every woman.

Key pieces from the new collection include Sophia – a truly gorgeous, high-impact set crafted from soft black lace with blush pink underlay – and Ana (pictured), distinguished by sexy cage detailing with a seam of silver thread to beautifully frame the cleavage.

Sophia bra (£35) &  brief (£18)

Sophia bra (£35) & brief (£18)

One Ana bra (£24) and Brazilian briefs (£12)

One Ana bra (£24) and Brazilian briefs (£12)

A splash of colour is introduced to the collection thanks to Jessie in mulberry pink, the perfect everyday bra with gorgeous lace, overlaid onto glamorous soft pink fabric, offering a fashionable look, complete with a branded motif at the centre. Jessie also features a racer back option, making it really practical for different outfits.

JESSIE (bra £34; brazilian short £12)

JESSIE (bra £34; brazilian short £12)

This season we’ve also introduced some lounge and night wear options, a flirty upgrade from your onesie.

The Vivian slip is elegant and alluring, crafted from soft black satin, it is trimmed with contrasting black eyelash lace detail to create a delicate, yet striking slip, and finished with satin spaghetti straps that delicately criss-cross at the back.

VIVIAN slip (£40) - bra & selection of briefs also available

VIVIAN slip (£40) – bra & selection of briefs also available

The Eliza Cami is feminine, glamorous and seductive. Made from luxurious transparent stripe fabric and edged with ribbon slot lace trim, it’s a pretty alternative to lounge wear!

ELIZA cami (£30) ELIZA bra  & selection of briefs also available

ELIZA cami (£30) ELIZA bra & selection of briefs also available

Michelle Mone OBE, our founder, said: “I’m thrilled to announce that Petra is the new face and body of Ultimo. She is a supermodel who has international success, and – as you can see from the new campaign images – it’s easy to understand why. We’re delighted to have her representing Ultimo.”

You can watch our behind the scenes video with Petra below:

We hope you love the new collection as much as we do!

For more information or to shop the new collection click here:





MANDATORY CREDIT: "Ultimo Bridal is available from Debenhams & u

You’ve no doubt spent days, weeks and months leafing through mountains of bridal magazines on the hunt to find the most important dress you will ever own. Be it fitted, fancy or fit for a princess, you want to make you look and feel the best you ever felt as you walk down the aisle to adoring glances from your friends and family and into the arms of Mr. Right.

You’re a picture of perfection from the outside, but just how important is it to get it right from the inside out. The most beautiful buildings begin with the best foundations and sporting the best support underneath the dress of your dreams is every bit as I important as the dress itself.

As your wedding day is a long one, it’s so important to feel comfortable and accentuate your best assets from morning, noon to night. When it comes to lingerie it doesn’t get much more sumptuous than Ultimo’s brand new Bridal collection. The beautiful range, made up of soft satins with exquisite lace trims and delicate detailing designed to excite any bride-to-be and have others wishing for a marriage proposal – if only for an excuse to wear our perfect pieces.

Modeled by married model mum and the face and body of Ultimo, Abbey Clancy, the bridal collection has subtle 1920’s detailing, with delicately darted seams, beautiful eyelash lace finishes and pearl drop bows all made up in a delicate soft ivory designed to flatter the female form in all it’s glory with sizes available from 30-38 A-DD and 8-18.

Abbey, who married footballer beau Peter Crouch in 2011 wearing a custom made Giles Deacon gown said; “The Ultimo bridal collection is simply stunning. Each piece is so beautiful and I love the little details, like the delicate powder blue bow and vintage look finishes that work perfectly as ‘something blue’ making any bride look and feel stunning from the inside out.”

The sensual satin and lace pieces include the strapless multi-way bridal bra with removable gel for essential uplift and a strapless multi-way bridal basque corset with matching thong and flattering French knickers. The collection also features a separate suspender belt so that the bride can wear stockings, and the traditional garter belt to add the final flourish.

Ultimo founder, Michelle Mone OBE said: “The dress of your dreams will always turn heads, but the right lingerie is an important and special purchase that you need to get right. Bridal lingerie should fit you perfectly, complementing and enhancing the figure as well as being invisible.”

“The Ultimo bridal collection is nothing short of heavenly. Each piece offers exquisite design and flawless detailing meaning brides-to-be can treat themselves to the ultimate intimates and feel the sexiest they ever have on the biggest day – and night – of their lives.”

Check out Ultimo founder Michelle Mone’s top tips for picking the perfect bridal lingerie:

Q. How important is it for a bride to wear the correct underwear?

Your wedding is one of the most memorable days of your life, but with all the buzz surrounding the big day, sometimes the little things – like the perfect lingerie – can get left to the last minute and that’s not good. Bridal lingerie is as important as the gown itself, ensuring you feel exquisite yet sexy and, most importantly, comfortable and well supported. If your dress is sleek or fitted, I would recommend Ultimo’s ‘Invisible’ underwear to give a smooth silhouette. You need to be careful if you choose anything with lots of embroidery, lace or detailing as it may show through. The right lingerie will increase your confidence because you know that you are wearing underwear that not only fits perfectly, but also beautifully enhances your shape and figure.

Q. What advice to you have for a bride on her big day?

Wear something new and sexy under your wedding dress and on your wedding night when it comes to lingerie. Wedding underwear is fun to buy, so have fun choosing the perfect pieces – shop with mum or your bridesmaids and make the most of it. Make sure to try on each piece together, whether it is a bra and brief set or a basque or corset. If you plan to wear stockings under your gown, make sure that you remember to add a separate suspender belt as reaching the top of the aisle to find your stocking at your ankles is not a good look! Also, don’t forget the traditional garter belt to add the final flourish to your lingerie look.

Q. Can a bride be both comfortable and sexy on her wedding day?

Of course she can. The dress of your dreams will always turn heads, but the right lingerie is an important and special purchase that you need to get right! Bridal lingerie should fit you perfectly, complementing and enhancing the figure as well as being invisible. Remember, you’ll be on your feet and in front of cameras all day long so comfort is key. I’d recommend brides opt for a second set of underwear for their wedding night, so they can choose a set to enhance shape during the day and something sexier for later!

Q. Should brides go for an underwear fitting to make sure they look and feel their best?

Without question, it is vital for a bride to be expertly fitted before selecting her wedding lingerie. As a wedding dress isn’t exactly the type of attire you wear everyday, nor should the lingerie you wear underneath it be. Ultimo have fully trained lingerie experts in the UK’s largest department stores so as soon as you have selected your wedding gown, I would recommend you make an appointment for a fitting and explore various shapes, strap solutions, extreme low backs or differing décolletages and your fitting expert can advise on the perfect solutions and styles to boost your assets.


Ultimo x

Shop the new Ultimo Bridal collection & view stockists at

dreamwire twitter image

Most comfortable bra is a DREAMWIRE come true for Ultimo


Revolutionary new hybrid model is a DREAMWIRE come true

The UK’s leading lingerie designer has unveiled a new cutting-edge invention designed to revolutionise the engineering of the everyday bra.

Ultimo’s new Dreamwire bra combines the comfort of a wireless design with the support of an underwire to create the perfect shape and ultimate comfort and stop digging.

After 19 months in development by Ultimo’s technical and design teams in the UK and Hong Kong, this hybrid innovation features a secret wire encased in soft foam for support, comfort and lift and a unique back design to eliminate overspill.

Tested by focus groups in 24-hour wear trials, the patented design technology of the Dreamwire was said to feel ‘barely there’ and ‘so light it didn’t even feel like wearing a bra.’

Available in black and nude in sizes A-DD at £24, the super-smooth lightweight fabric makes Dreamwire perfect for even the most figure-hugging top – helping maintain sweeping Ultimo curves without compromising on comfort, fit and wearability.

Michelle Mone OBE, founder of Ultimo, said: “I have always wanted to find a solution to the discomfort of wires digging, but without losing the shape and support that you get from it, so I came up with the dream combination.

“The underwire versus soft cup is an industry bra battle that has gone on for a long time, and we have been working to develop a hybrid model which we believe makes history in the evolution of lingerie design.

 “Each component of the Dreamwire has been specifically designed to give women an amazing, comfortable new experience and further expand Ultimo’s line of industry-leading inventions with one of the most exciting yet.

“Wires can be so uncomfortable and cause red marks. The wires on this bra are supported by a pillow so they don’t touch your skin. Our wear trials were phenomenal and women still didn’t feel like they had a bra on.


“I’m so honoured that I’ve managed with my team to create my 13th invention, Dreamwire.
I wear it myself while working out and I feel bra-less.”

 Over the past decade, Ultimo has developed an innovative range of Miracle solutions to solve a multitude of dilemmas while always aiming to create the perfect silhouette – helping women boost curves and confidence by helping making the most of what they have thanks to advanced technology and cutting-edge design.

 The Ultimo Miracle range first catapulted Ultimo on to the world stage in 2000 when Julia Roberts sported one of the patented OMG gel-filled bras as Erin Brockovich in the box office smash.

 Buy Dreamwire here



Fall in love with Ultimo: Stunning SS12 Collection Unveiled


Stunning new SS12 collection unveiled in time for Valentine’s Day

We’re sure you have seen our gorgeous face & body Luisana hitting the headlines in the brand new collection just in time to raise temperatures this Valentine’s Day.

The campaign shots of the jaw-droppingly beautiful Mrs Buble reveals the sensational curves that stole his heart in our ultra-sexy new campaign.

Ultimo SS12 collection features three stunning new styles designed to create killer curves in lace, satin, sleek pastel and print.

Retro-inspired sophistication meets bombshell in the black and pink ‘Spy,’ creating a super seductive silhouette with irresistible curves.

Spy Bra £28.00 High-waisted brief £14.50


Mirage Bra £28.00 Thong £12.50

Celebrating feminine charm with pastel and lace, the timeless pale green and navy ‘Evangeline’ is elegantly flirtatious, while the silky animal print ‘Mirage’ is designed to reveal the inner temptress.

Evangeline Bra £28.00 Shorts £14.50

 “Women want to feel confident in their underwear by choosing a style of lingerie that accentuates all the right places,” says Michelle Mone OBE, creator of Ultimo.

 “The new collection is not only very sophisticated and feminine but feels comfortable as well so that you have that confidence from the inside out.”

 Luisana, added: “I usually have to wear plain underwear when I’m filming so it was incredible to be wearing such gorgeous lingerie.

 “I love the colour of Evangeline – the mint green really highlights my skin tone but the lace gives it that sexy edge.

 “The high-waisted shorts of Spy create gorgeous feminine curves which make you feel amazing.”

 Actress Luisana (24) – who has more than a million followers on twitter – was unveiled as the new face of Ultimo in October 2011, which helped spark a 34 per cent increase in sales in December last year when our winter campaign was unveiled in the run up to Christmas.

Luisana’s sizzling Ultimo winter 2011 campaign shots sparked a boost in sales

We are thrilled to have such an incredible model for the brand on board and have had terrific feedback.  Luisana’s natural beauty and charisma really reflect the confidence and curves that Ultimo is all about and we can’t wait to shoot the next campaign in a couple of months.

Ultimo founder Michelle Mone OBE with face & body Luisana Lopilato
 To see the full fashion collection visit and Debenhams stores nationwide

Don’t miss out on all our upcoming competitions, giveaways and special offers – like Ultimo on facebook

or follow us on twitter


Ultimo Delivery has evolved…

As part of our ongoing improvements in service at Ultimo online we have been working on improving our delivery options so that you can have the lingerie you like when you want it.

We have upgraded our Standard Delivery in the UK to our former Express Delivery, for the reduced price of £3.95.  We also offer our Next Day delivery service within the UK for only £6.50.

For our International Customers, unlike other UK companies, our standard delivery is handled by courier and will be with you anywhere in the world in the same time as if you chose Standard Delivery within the UK.  The world is becoming an ever smaller place, and we don’t think that just because you live outside of the UK, you should get any less quality of service, or have to wait longer than 5 working days for your lingerie.

Not only will you now get your lingerie faster, but it will also arrive in an exclusive Ultimo gift box completely free of charge!

For updates and future offers, sign up to and receive 10% off your first order!  We appreciate and care for our customers, we would never share your information.


Ultimo & Raica are in the pink!

Brazilian supermodel Raica Oliveira makes a serious splash in Ultimo’s brand new hot pink ‘Possession’ range, part of the firm’s stunning collection available from Raica, who is known as “The Sensation” in her native Brazil, looks incredible as she reclines seductively on a bed covered in black satin sheets.

The striking brunette who once dated football star Ronaldo was snapped up by Michelle Mone OBE, creator of Ultimo, at the end of last year after she spotted her on the catwalk in the U.S. This is Racia’s first Valentine’s campaign for Ultimo.

Michelle Mone OBE said;

“Ultimo sales are rocketing in the lead up to Valentine’s Day as men clamber to buy lingerie for their ladies. Lingerie is a great way to inspire romance and spice things up in the bedroom. Unlike roses which cost a fortune, wilt and die, lingerie is a long term investment and a gift that both partners can enjoy in equal measure.”

Michelle added; “Ultimo ‘Possession’ is the quintessential lingerie set for the boudoir, not only is it a gorgeous shade of deep pink but it’s crafted from luxurious satin which feels amazing against your skin. The bra also features Ultimo’s unique gel technology that adds two cup sizes for a va va voom Valentine’s cleavage.”

Raica, who boasts a 34-24-35 figure, is fast becoming one of the world’s top models commanding up to £20,000 per day. She has previously fronted campaigns for Dior, Yves Saint Laurent and Dolce & Gabbana and has featured in more than 6 Vogue editions.

Ultimo Possession is crafted from rich luxurious magenta satin, trimmed elegantly with a black ribbon pleat and pink eyelash lace. Finished with black ribbon bows and decorative rouleau triple straps, the range is available in sizes 8-18 for briefs and 30-38 A-G for bras.

Ultimo Possession is available from priced at £27.00 for the bra and £12.50 for the briefs. Ultimo is also available from Debenhams stores nationwide.


Ultimo ‘Coco’ as featured on itv’s Lorraine

Our stunning Coco range was featured on the ‘Lorraine’ show on itv1.  Get the look!  The ‘Coco’ range was modelled by their simply stunning size 16 model as pictured, and proves that size really doesn’t matter when it comes to being just down-right gorgeous!

Available in A-G cups with the option of removable gel for 2 cleavage looks in sizes A-D, and for the fuller bust DD-G, no gel, but added support as standard.  The beautiful contrasting overlaid lace with embroidered ribbon slot detail, is expertly finished with an animal print satin trimming.

Now in a choice of 2 colours from you can be seductively sultry in Nude overlaid with black lace, or all over ivory to put a spring in your step.  This really is an essential range for the season that will look fabulous on any skin tone.

Buy yours now by clicking here and if you order before 1pm today and select ‘Next Day’, you are guaranteed to receive it in time for Valentine’s Day!