perfect gift

Ultimo ‘Coco’ as featured on itv’s Lorraine

Our stunning Coco range was featured on the ‘Lorraine’ show on itv1.  Get the look!  The ‘Coco’ range was modelled by their simply stunning size 16 model as pictured, and proves that size really doesn’t matter when it comes to being just down-right gorgeous!

Available in A-G cups with the option of removable gel for 2 cleavage looks in sizes A-D, and for the fuller bust DD-G, no gel, but added support as standard.  The beautiful contrasting overlaid lace with embroidered ribbon slot detail, is expertly finished with an animal print satin trimming.

Now in a choice of 2 colours from you can be seductively sultry in Nude overlaid with black lace, or all over ivory to put a spring in your step.  This really is an essential range for the season that will look fabulous on any skin tone.

Buy yours now by clicking here and if you order before 1pm today and select ‘Next Day’, you are guaranteed to receive it in time for Valentine’s Day!

Indulge in an Ultimo Valentine’s Day…

Here at Ultimo, we understand your Valentine’s needs.  That’s why we’ve added a special treat for all orders; for an extra £2.99 you can have your order in an Ultimo giftbox with a fabric red rose and a handwritten message card sent direct to the one you love!

And we don’t stop there!  Ladies can use our send a hint feature within each and every product to make sure they get what they want, and we have devised a Men’s Gift Buying guide with handy lingerie selector for those who need a little bit more help!

Ooh, and with 10% off your first order when you sign up to you can’t go wrong!

Jade Ewen gets ready for a Highland Fling!

Gorgeous Sugababe Jade Ewen looks red hot in the brand new Miss Ultimo Valentines collection, which launches in Debenhams stores and online at today, Tuesday 25 January.

Jade, the ‘face and body’ of the stylish lingerie brand, looks sugar sweet as she models the two new designs created especially for the most romantic day of the year, including Miss Ultimo “Highland Fling” and “Cherry Drop”.

Miss Ultimo Highland Fling is a fun and flirty tribute to Scotland and the star’s Scottish roots. The lingerie set even features a cheeky tartan heart on the rear of the knickers! Whilst Cherry Drop offers a racy red look with it’s all over gingham print and cute cherry trim.

Jade said;

“I love the new Miss Ultimo Valentine’s collection. It’s really pretty and lots of fun, perfect for celebrating the most romantic day of the year. There’s nothing quite like sexy underwear to say ‘I love you’ and to woo your lady. My boyfriend has never been brave enough to buy me lingerie, but I’m keeping my fingers crossed for this year!”

Michelle Mone OBE, creator of Miss Ultimo, said;

“Any men out there wondering what to get their lady this Valentines, here’s your answer! The new Miss Ultimo collection is sexy, playful and feminine and the perfect way to celebrate Valentine’s Day.”

Miss Ultimo is dedicated to delivering wearable and fashion-led lingerie, fusing stylish and funky looks with comfort and fit. Inside each cup you will also find the Miss Ultimo ‘signature’ design; an embossed lady carved into the inside of the cup to provide comfort, support and uplift.

The new Miss Ultimo collection showcases two new designs priced from £8 for briefs and £18 for bras. The collection is available in sizes 8-18 for briefs and 32A to 38DD for bras.

Miss Ultimo is available from Debenhams stores nationwide & online at

1 month until Valentine’s Day…

Introducing our stunning new feature for just in time for Valentine’s Day!

With only 1 month to go until the fantastic celebration of Valentine’s day is upon us, Ultimo unveils a nifty new feature on the website.  Sick of getting the same old gifts for Valentine’s that are never quite right?  Look no further than Ultimo.

On each product page you have the chance to ‘Send a Hint’ to your Valentine; this includes your size, a message and of course a link to buy your favourite style.  Plus, when they buy the item, we’ll gift box it for free!

Don’t leave anything to chance this year, leave it to Ultimo x


Ultimo battle the big freeze and promise ‘business as usual’

Despite the Arctic conditions, Michelle Mone OBE has announced that Ultimo, the UK’s leading designer lingerie brand, will endeavor to deliver its goods right up until Christmas Eve. The firm, who unveil a brand new Christmas campaign today, will take orders from customers as late as 12noon on Thursday 23rd December.

Michelle Mone OBE, creator of Ultimo, said;

“A huge number of online retailers have struggled to fulfill their customers’ delivery dates due to the weather conditions, with some even withdrawing orders altogether – but we’re working incredibly hard to ensure every order leaves our warehouse and that our customers are not left empty handed this Christmas.

“We’ve provided a 4×4 shuttle service for our staff to get them safely to-and-from work and also dropped off our own parcels at main depots in light of the postal service’s struggling to reach our warehouses.

“Providing customers place their orders by 12noon on Thursday 23rd December, we will ensure they’re parcels are dispatched in time for Christmas. These are not the ideal weather conditions we would choose for the last shopping week before Christmas, but we’re promising ‘business as usual’.”

Michelle added;

“It’s been really tough out there, but everyone at Ultimo has pulled together to battle the elements and get orders out there to ensure it’s a merry Christmas all round.”

The latest Christmas campaign from Ultimo, which launches today, features stunning Brazilian Supermodel Raica Oliveira, the new ‘face and body’ of the brand. Raica was appointed last month and in the latest campaign showcases Ultimo’s limited edition Christmas designs, Ultimo ‘Fantasy’ and Ultimo ‘Enchanted’.

Michelle added;

“Lingerie is a wonderful gift at Christmas. Nothing says ‘I love you’ quite like a gorgeous set of underwear, so I‘d encourage every man out there to place their orders quick. The new designs are sensual, sexy and elegant and perfect for adding some sparkle to your partner’s lingerie drawer this season.”

Ultimo, the UK’s leading designer lingerie brand has a presence in more than 145 Debenhams stores nationwide including 23 “shop in shop” boutiques with its core brands including Ultimo, Miss Ultimo, Ultimo Miracle Solutions, Ultimo Shapewear and Adore Moi by Ultimo.

The brand new Ultimo Christmas collection is available from Debenhams stores and

The New Ultimo Magazine is out!

If you’re stuck for ideas or your loved one leads a little extra nudge in the right direction – send him our way and send him the link to the Ultimo Magazine!

We are incredibly excited to bring you our brand new bi-annual glossy, packed full of beautiful lingerie for sizes up to a G cup, as well as celebrity interviews, fashion features, style tips and much more.

Inside Issue #1 you will find the latest fashion collections from Miss Ultimo and Ultimo lingerie, as well as the newly launched Ultimo ‘Boudoir’ range and the truly breathtaking Ultimo Bridal collection. For all your party-dress dilemmas, don’t miss the new & improved ‘Miracle Solutions’ range – a capsule collection of ‘miracle’ products designed to work with the trickiest of fashions!

This season we also bring you Ultimo ICON – our iconic new ‘boob lift’ bra designed to uplift, reshape and contour the breast to perfection. Ultimo ICON is the perfect everyday bra and gives you unparalleled shape and lift, with a super soft finish for all day comfort.

Not only do we give you all this – we have also managed to squeeze in some fantastic interviews, your perfect fit guide, and all the latest from Team Ultimo!

At Ultimo we’re dedicated to designing stylish, fabulous-fitting lingerie and bra-sized swimwear for real women. This season is all about enhancing your best assets and we are incredibly proud of our latest collections, showcased in this fabulous magazine. We hope you love it as much as we do!

To read the magazine or to pass it on Click Here

Christmas Collection

Unwrap in Style with the Ultimo Christmas Collection

Christmas CollectionUltimo, the UK’s leading lingerie brand, has unveiled a sparklingly luxurious collection for Christmas, available from Ultimo’s online boutique and Debenhams stores nationwide.

The new collection goes on sale at the beginning of November and boasts a range of delicate designs to celebrate the festive season. From elegant and refined to fun and flirty, the collection is available in sizes up to a G cup, and makes both the perfect gift for a loved one and the perfect foundation for under a party dress.

ShowgirlUltimo Showgirl, from the new Boudoir collection, is a lavish lesson in seduction. Crafted from sheer black chiffon and embellished with feathers, ribbon and pearls, this set is both decadent and sensual. The stylish long-line balcony bra is matched beautifully with French knickers, trimmed elegantly with a chiffon ruched frill and satin bonding.


Ultimo Disco, is a fabulously frivolous design created especially for the party season. Made from a soft stretch cotton blend and dazzling silver sequins, this range is designed to fit and flatter. Whether you wear it as inner or outer wear, Disco will guarantee you make a celebratory style statement.

VersaillesUltimo Versailles is a stunning vintage inspired design with elaborate lotus flower embroidery. The floral creation in crimson, black and emerald green finished with a satin bow and tassel makes this a gorgeous gift, whilst the plunge bra gives a va-va-voom cleavage, the perfect accessory for under a glamorous party dress.

Ultimo Tassels brings tantalizing drama to the collection; an explosion of luxury satin in rich Cadbury purple combines with black jewels and guipure trim to create a thoroughly glamorous lingerie range, perfectly on trend for autumn winter and an ode to the female form.

To buy any of the gorgeous ranges listed above, visit our website, or create a wish list and email a tiny hint to that other person in your life… Alternatively, Ultimo sell eGift Cards – get it right every time!