Ultimo celebrates all things colour!

Spring has finally sprung and to celebrate, we have released our final SS15 sets in a variety of delicious, fruity colours, such as; Cherry, Watermelon and Lime.

Our new Lara and Mollie underwear sets are a must-have this summer to brighten up your day, even if the sun isn’t shining.

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Mollie in Watermelon / Lara in Blue / Lara in Lime

On Saturday 18th April, we teamed up with House of Fraser in Glasgow, to host a flashmob to celebrate our new fittings service #UltimoPerfectlyFit. Our dancers wowed the crowds in their brand new Ultimo sets, as they danced to ‘I’m every woman!’

With new Ultimo concessions opening around the country, don’t forget to visit for your free bra fitting to make sure that your underwear is perfectly fit for summer.

Check out where your nearest store is here.

Not content with just colourful lingerie? Here are some tips to make sure that you’re on trend this summer:

Coachella marked the start of the festival season and as well as lots of bright colours spotted in the sunshine (including Kylie Jenner’s aqua wig), punters were seen taking a trip down memory lane with 70s inspired outfits and head to toe denim!

7Flowers, feathers and braids are set to make a return to compliment tousled tresses this festival season. To make sure your outfit stands out from the crowds, why not try our lace cover-up over your bikini or bra, with some high waisted shorts and an open kimono.

The lace cover-up is only £16 and available to purchase here.
Have a great weekend!

Ultimo x


With Michelle Mone’s book ‘My Fight to The Top’ currently flying off the shelves, March has been a busy month for Michelle and Ultimo, with the opening of two new concessions in Liverpool and Glasgow. These concessions will allow for a more personalised shopping experience by helping women find their perfect fit and improve their access to a range of stylish, innovative and confidence boosting lingerie.

At Debenhams in Liverpool, Michelle Mone was looking chic in a crisp white shirt, Victoria Beckham tailored trousers and the Ultimo Black Label Harness, which can be worn with lingerie, or over a blouse for an edgy ’50 shades’ look!

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Ultimo Black Label Harness (£12)

Michelle opened a second concession this month at Debenhams in her hometown of Glasgow. It was a great opportunity for Michelle to chat with local press, bloggers and members of the public.

At the launch, Michelle showed off her enviable figure in a sheer cutaway top with a black Ultimo OMG Erin bra.

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OMG Erin Bra, Black (£30), also available in Magenta

As well as offering bra fittings at each of the concessions, Michelle was also interviewed by the Liverpool Echo, where she shared her top tips to better your boobs! As well as making sure you’re wearing the right size bra, Michelle would recommend you try before you buy and wear your lingerie with confidence!

Don’t forget to take a look at our mid-season sale and treat yourselves to up to 70% off!

To shop the new collection:

Ultimo x




Fall in love with Ultimo: Stunning SS12 Collection Unveiled


Stunning new SS12 collection unveiled in time for Valentine’s Day

We’re sure you have seen our gorgeous face & body Luisana hitting the headlines in the brand new collection just in time to raise temperatures this Valentine’s Day.

The campaign shots of the jaw-droppingly beautiful Mrs Buble reveals the sensational curves that stole his heart in our ultra-sexy new campaign.

Ultimo SS12 collection features three stunning new styles designed to create killer curves in lace, satin, sleek pastel and print.

Retro-inspired sophistication meets bombshell in the black and pink ‘Spy,’ creating a super seductive silhouette with irresistible curves.

Spy Bra £28.00 High-waisted brief £14.50


Mirage Bra £28.00 Thong £12.50

Celebrating feminine charm with pastel and lace, the timeless pale green and navy ‘Evangeline’ is elegantly flirtatious, while the silky animal print ‘Mirage’ is designed to reveal the inner temptress.

Evangeline Bra £28.00 Shorts £14.50

 “Women want to feel confident in their underwear by choosing a style of lingerie that accentuates all the right places,” says Michelle Mone OBE, creator of Ultimo.

 “The new collection is not only very sophisticated and feminine but feels comfortable as well so that you have that confidence from the inside out.”

 Luisana, added: “I usually have to wear plain underwear when I’m filming so it was incredible to be wearing such gorgeous lingerie.

 “I love the colour of Evangeline – the mint green really highlights my skin tone but the lace gives it that sexy edge.

 “The high-waisted shorts of Spy create gorgeous feminine curves which make you feel amazing.”

 Actress Luisana (24) – who has more than a million followers on twitter – was unveiled as the new face of Ultimo in October 2011, which helped spark a 34 per cent increase in sales in December last year when our winter campaign was unveiled in the run up to Christmas.

Luisana’s sizzling Ultimo winter 2011 campaign shots sparked a boost in sales

We are thrilled to have such an incredible model for the brand on board and have had terrific feedback.  Luisana’s natural beauty and charisma really reflect the confidence and curves that Ultimo is all about and we can’t wait to shoot the next campaign in a couple of months.

Ultimo founder Michelle Mone OBE with face & body Luisana Lopilato
 To see the full fashion collection visit and Debenhams stores nationwide

Don’t miss out on all our upcoming competitions, giveaways and special offers – like Ultimo on facebook

or follow us on twitter


Bespoke Tartan range to celebrate Ultimo’s scottish roots; Happy St. Andrew’s Day!

tartanSince launching Ultimo in 1999, Michelle Mone OBE has remained a proud Scot, committed to her Celtic roots and heritage – and now the entrepreneur has taken her Scottish pride to a whole new level by launching her very own Ultimo tartan on St. Andrew’s Day, Scotland’s official national day!

Michelle, 39, who last week received an OBE for her services to the UK lingerie industry, developed the bespoke tartan for a limited edition range of lingerie, aptly named “Tartan‟, which launches in Debenhams stores and online today, Tuesday 30 November.

The gorgeous Scottish-inspired set is available in sizes 30–38 A-D priced at £27.00 for the balcony bra and £12.00 for the thong. The range is crafted from a luxurious printed satin and given a contemporary twist finished with a stylish black eye-lash lace and black ribbon bows.

Michelle Mone OBE, creator of Ultimo, said; “Whilst Ultimo is a globally recognised brand and stocked throughout the UK, I wanted to celebrate the brand‟s Scottish roots and create something fun and flirty in celebration of St Andrews Day.

“Over the past few years tartan has shed its traditional roots and become synonymous with fashion, thanks to designers like Christopher Kane and Vivienne Westwood – and it‟s perfectly fitting that Ultimo should be the first lingerie brand to have their very own tartan. This range is gorgeous and every Scottish lassie should have a set in their lingerie drawer!”

Ultimo “Tartan‟ goes on sale today in Debenhams Stores nationwide and online at . The range is modelled by Ultimo’s brand new “face & body”, Brazilian supermodel Raica Oliveira – former girlfriend of football superstar Ronaldo and ex Victoria Secrets model.

Raica Oliviera for Ultimo

Ultimo unveil Brazilian Supermodel Raica Oliviera as new ‘Face and Body’

Ultimo, the UK‟s leading designer lingerie brand, today unveils its new “face and body” … Raica Oliveira, one of the world‟s hottest supermodels! The Brazilian beauty replaces Kelly Brook to model the brand new Ultimo Autumn Winter collection, which launches today in Debenhams stores and

The striking brunette, who once dated football legend Ronaldo, was snapped up by Michelle Mone OBE, creator of Ultimo, earlier this year after she spotted her modelling for Victoria Secrets in the U.S. Racia, 26, will now front Ultimo‟s Autumn Winter and Spring Summer campaigns.

In her first assignment as the “face & body” of Ultimo, Raica looks sensational as she strikes a series of sultry poses whilst modeling the brand new collection, accessorized with cheeky devil horns and a sexy masquerade mask.

Raica, who boasts a 34-24-35 figure and is becoming one of the world’s top models commanding up to £20,000 for a day‟s work! She has previously fronted campaigns for Dior, Yves Saint Laurent and Dolce & Gabbana, and has featured in more than 6 Vogue editions.

Michelle Mone OBE said; “I am thrilled to welcome Racia on board, joining our 24 “real women” to represent Ultimo. Racia is without doubt one of the world‟s most beautiful women; she looks incredible in our new designs and will no doubt appeal to both women and men alike.

“The new Ultimo collection is our most sensual yet, and includes our stunning new “Boudoir‟ range designed especial for the bedroom, so it was important that the new campaign reflected that and also embraced the festive mood.”

Racia said: “It‟s so exciting to be the new face and body of Ultimo. The lingerie is amazing and feels so beautiful against your body. There is nothing more powerful or seductive than wearing sensual lingerie, and this is the perfect range to indulge in for Christmas.

She added; “Working with Michelle and her team at Ultimo has been so much fun and I can‟t wait to shoot the next campaign!”

The new Ultimo collection showcases three new designs – “Tassels‟, “Versailles‟ and “Showgirl‟ – priced from £12.00 and available in sizes 30-38 A-G from Debenhams stores nationwide and .


Michelle in Ultimo Couture

Michelle showcases Ultimo Couture!

Michelle Mone OBE has been giving us a sneak preview of Ultimo Couture gowns that are set to hit the high street in 2011!

Michelle in Ultimo CoutureAs spotted at the Marion Rose Ball for Children with leukemia, and the Pride of Britain Awards, Michelle looks fantastic in some of our beautiful new evening gowns.  These are the first Ultimo creations of our Creative Director Brian Rennie who began earlier this year.

Brian, 44, is one of the world’s top fashion designers and was previously the designer behind legendary fashion house Escada. Brian spent 20 years with the luxury brand and whilst there created dresses for some of the world’s most beautiful women including Beyoncé, J-Lo, Catherine Zeta-Jones and Jerry Hall.

Born in Dundee, Brian studied at Ravensbourne College of Art and Design in Kent, before completing a Master of Design degree at the Royal College of Art in London. Brian joins MJM International this week and will head up the design and product development of all Ultimo Couture collections.

Brian Rennie said;

“It’s really exciting to be part of the Ultimo Team. With my 25 years of experience in luxury fashion and Michelle’s amazing retail and business acumen, I really believe we can turn Ultimo Couture into one of the biggest womenswear brands in the country.

“The most exciting element of my new role is the fact that the dresses will be available on the high street. Each design will be every inch as exquisite as the dresses I’ve created for the likes of Mariah Carey, Halle Berry and Kim Basinger, but just without the enormous price tag.

He added;

“Creating a collection of glamorous red carpet gowns that are both accessible and affordable is an exciting concept and I can’t wait to get to work on the next collection.”

The stunning new collection is coming to a store near you in the New Year.  Keep checking back for all updates on the new collection!

3 - Jodi Cahill

Real Women Winner #3 – Jodi Cahill

3 - Jodi CahillCongratulations to our third winner, Jodi Cahill who will be starring in our forthcoming Real Women Lingerie Campaign!

The gorgeous Jodi Cahill comes to us from the fantastic city of Liverpool.  A 22 year old student, Jodi is currently studying for her level 3 in hairdressing.

Jodi manages to fit in her studies whilst being mother to her 3 year old twins; in itself a fantastic achievement!  Jodi likes learning new things, experiencing different cultures, and meeting new people, although she does claim to be a little shy – just wait till the Ultimo Glam team arrive!

Do you want an opportunity to shine like Jodi?  Remember there is still time to enter to become one of the lucky 24, just click here.  To keep up to date with all announcements, make sure to keep an eye on these pages!

2 - Kristy Rogers

Real Women Winner #2 – Kristy Rogers

2 - Kristy RogersCongratulations to Kristy Rogers, our second gorgeous winner in the Real Women Ultimo Lingerie Campaign!

This Sheffield beauty, 30, originally hails from the West Yorkshire city of Leeds.  Working for a major retailer, Kristy looks after the warehouse side of the business, in distribution and indirect spend.  This may not be the most glamorous side of the business, but Kristy really is passionate about her job having entered the buying sector straight from college in 1998.

This opportunity won’t be the first time Kristy has pushed herself; Kristy does a lot of hands on fundraising for charity including a 10,000 feet parachute jump in aid of Cancer research!

And what would Kristy do if she won the lottery…?  Adopt all the animals in the RSPCA!

We think Kristy’s a lovely lass, and look forward to spending time with her at our fabulous shoot.

If you want to join Kristy, remember there is still time to enter to become one of the lucky 24, just click here.  To keep up to date with all announcements, make sure to keep an eye on these pages!


1 - Pauline O'Neill

Real Women Winner #1 – Pauline O’Neill

1 - Pauline O'NeillCongratulations to Pauline O’Neill, our first winner in the Real Women Ultimo Lingerie Campaign!

After finally plucking up the courage to send us her photo, we’d like to introduce you all to the beautiful mum of 2 Pauline!  Pauline, 45,  is based in our hometown of Glasgow and has recently started her own franchise business in the heart of the city, after leaving the high paced world of media to fulfill her dream.

Three years ago, Pauline embarked on a diet, losing a massive 3.5 stone, and I think you’ll all agree that she looks fantastic!  Pauline is looking forward to celebrating the Real Woman and says;

“The tell tale signs of life (baby belly, wrinkles etc) are nothing to be ashamed of rather than being influenced by the media portrayal of what we think we should look like (airbrushed etc) we should be appreciated for who we are.”

We couldn’t have put it better ourselves Pauline!

So if you want to follow in Pauline’s footsteps, remember there is still time to enter to become one of the lucky 24, just click here.  To keep up to date with all announcements, make sure to keep an eye on these pages!