face and body

Ultimo keep it ‘Real’ with gorgeous new campaign

Ultimo, the UK’s leading designer lingerie brand, have joined the war on size zero by opting to use “real women” for its new campaign, which is unveiling this week throughout the press, http://www.ultimo.co.uk and Debenhams stores nationwide.

Ultimo, which specializes in lingerie in sizes A to G cup, launched a competition last November to find real girls to showcase its summer collection. Thousands of women from across the UK applied via Facebook and Twitter, who were eventually whittled down to just eleven!

Shot in a series of elegant poses and sporting the brand new summer collection, the gorgeous winners range in sizes from 8-18 and ages 22-46 years and include a nursery practitioner, a Miss Ghana runner up, a singer and mum-of-four, an events coordinator, a fashion buyer and a student. The women are from all corners of the UK, including Cardiff, Glasgow, Dublin, London and Liverpool.

Michelle Mone OBE (39), creator of Ultimo and the brains behind the campaign, said:

“I think a lot of women are just a bit fed up with seeing models with unrealistic body images that they can never achieve themselves. This campaign was about bringing together a group of normal girls who are happy with their bodies and proud to show them off. The girls did a phenomenal job and the results speak for themselves.”

The eleven lucky ladies were taken to London for a big budget celebrity-style fashion shoot with the Ultimo ‘glam team’, including celebrity photographer Dan Kennedy, hair and make-up artists, stylist and lighting experts – the same team who worked with Ultimo babes Sarah Harding and Mel B! The winners also bagged six months worth of Ultimo lingerie.

Michelle Mone added;

“Over the years Ultimo has become synonymous with celebrity campaigns, but our lingerie is designed specifically for real women, so running this campaign was the right thing for us to do and I really hope that other big brands follow suit.”

Yvonne Akwetey, Vikkie Bamber, Michelle Barrett, Charlie Byers, Jodi Cahill, Clare Cousins, Louise Evans, Angie Mugadza, Pauline O’Neill, Bethan Riley and Kristy Rogers, were the lucky finalists chosen to front the brand. Their images will be used online at ultimo.co.uk and in Debenhams stores nationwide.


Singer and Mum-of-four Michelle (31) said:

“Being involved in the campaign has been amazing. I represent every mother that has only dreamed about something like this happening. It’s great to see such an established brand like Ultimo flying the flag for real women. It’s so important that young women see what real women look like and are educated to be proud and confident in their own skin.”

Ultimo ran a similar campaign last year for the Ultimo Couture womenswear collection, but this is the first time real women have been used to model Ultimo lingerie, which is available from Debenhams stores in sizes up to a G cup.

The new Ultimo summer collection is available now from Debenhams stores nationwide and online at  www.ultimo.co.uk priced from £12.50.


REAL WOMEN WINNER #11 – Clare Cousins


Congratulations to our 5th Twitter winner, and 11th overall winner for the Ultimo Real Women campaign, Clare Cousins!

Clare is a beautiful addition to our Ultimo Real Women line up, based in Aintree this 22 year old Nursery Practitioner is more than qualified to show the world what Real Women are all about!

Clare says that;

“The best thing a woman can do is accept and love themselves for who they are because no one is perfect and life’s too short to try and be somebody you’re not.”

And we wholeheartedly agree.  Clare is proud of her body, lumps, bumps, wobbly bits and all!  And will be a sparkling addition to the Real Women line up as a person who loves herself just the way she is.  A confident, loveable person who loves life and will live to the fullest, we can’t wait to meet Clare and our other beautiful ladies and show the world exactly what Real Women can do!


Happy Valentine’s day Clare!

Real Women Winner #8 – Vikkie Bamber!

Congratulations to our second Twitter Real Woman, and eighth Real Women winner from the wonderous world of twitter, Vikkie Bamber!

Vikkie comes from Preston in Lancashire , and at 26 years old has two amazing children, Ellis & Isla.  Having been married for almost 3 years, Vikkie has unfortunately had a tough couple of years as sadly lost her mum and father-in-law 10 days apart from each other.  But we’re hoping to brighten up her year with making her a star!

Working part time for a Hotel Company doing Sales & Business Development, Vikkie has excellent juggling skills as being a busy working mum and trying to see her friends for a good old gossip whenever she can over a glass of wine or two!

Our lovely lady likes to keep fit, and adores to run, “the freedom of your own thoughts and listening to music is amazing, very proud to have completed the Great North Run last year in just over 2 hours 9 months after having a baby”, and we’re so proud of her achievement!

When asked about the campaign, Vikkie said,

“I’m sooo grateful, excited and slightly nervous to have  this amazing opportunity to be in the next campaign it really is a true honour, I often look at models and think “oh I’d look to do that” but there is always a height restriction, or size but this is about real women and I am certainly one of those and incredibly proud of my curves, an is an amazing confidence boost!!! Anything is possible if you have a little bit of confidence…. Just hoping I do the brand proud.”

We’re sure you will Vikkie, and can’t wait to meet you at the shoot!

Ultimo Video

Merry Christmas! Love Ultimo x

Ultimo VideoUltimo, the UK’s leading designer lingerie brand has unveiled a brand new Christmas viral video campaign featuring Brazilian beauty Racia Oliveira, the brand’s latest “face and body”.

The 42-second video, which launches today online at www.ultimo.co.uk, features the stunning supermodel in a top hat and silver sequined Ultimo lingerie set, strutting her stuff through a stately home.

Michelle Mone OBE said;

“We wanted to do something a little bit special for the festive season and add an element of virality to our Christmas campaign. Raica looks incredible in the video, which is already providing incredible popular online – particularly with men, funnily enough!”

Sales for the firms’ lingerie have rocket by 91% in the past week, as men clamber to buy their ladies sexy smalls in time for Christmas – including ‘Disco’, a stunning sequined range showcased beautifully by the new video.

Michelle Mone OBE, creator of Ultimo, said;

“Christmas is always a key time for lingerie, but we’ve been amazed at just how much sales have shot up. Ultimo sales have increased dramatically this past week and we’re expecting sales to continue to soar right up until Christmas Eve.

“Compared with last year, we’re definitely seeing increased demand for our more elaborate embellished pieces accessorized with the likes of feathers, beads and sequins. Our customers are being much more daring and clearly buying for the bedroom! Our best-selling range is Ultimo ‘Disco’, a stunning sequinned range that can be worn under your party dress or even as outerwear.”

Ultimo ‘Disco’, as modelled by Raica in the new video, is available from Debenhams and www.ultimo.co.uk as part of the Ultimo Christmas collection, priced at £35 for the multiway balcony bra, £20 for the short and £15 for the thong. The range is available in sizes 30-38 A-G for the bra and 8-18 for the briefs.

Michelle added; “Lingerie is a wonderful gift at Christmas. Nothing says ‘I love you’ quite like a gorgeous set of underwear, so I’d encourage every man out there to check out Ultimo’s Christmas collection. Every single piece is sensual, sexy and elegant and perfect for adding some sparkle to your lady’s lingerie drawer this season!”

REAL WOMEN WINNER #6 – Bethan Riley!

Congratulations to our sixth winner, Bethan Riley who will be starring in our upcoming Real Women Lingerie Campaign!

Bethan is 23, and graduated from University with a degree in Creative Technology.  Her dream job has always been web design and we would like to say a big congratulations to the lovely Bethan, as she has recently been awarded a promotion to do this!

Bethan enjoys visiting the gym and staying healthy and has been a vegetarian for over 10 years!  And it definitely seems to have done the trick…  Having first heard about the Real Women competition in the paper, Bethan visited the Ultimo website straight away, and we are so glad she did.  Talking about her body confidence and why she wanted to be in the competition, Bethan said;

“Although I haven’t got a ‘perfect’ body I have always been happy with it and love my shape.  Underwear is my favorite thing to buy, I love the way that wearing pretty sets makes me feel good and gives me confidence.  I would love the chance to show off my body in gorgeous Ultimo underwear.”

All at Ultimo HQ wholeheartedly agree with Bethan’s love of lingerie and we can’t wait to see this lady strut her stuff in our shoot!

Would you love to be an Ultimo model for the day like celebs Kelly Brook, Sarah Harding, Mel B?There’s not long to enter now; applications close 14th January 2011, so to become one of the lucky 24, just click here.  To keep up to date with all announcements, make sure to keep an eye on these pages!


REAL WOMEN WINNER #5 – Elisa Roche!

Congratulations to our fifth winner, Elisa Roche who will be starring in our upcoming Real Women Lingerie Campaign!

Elisa is no stranger to the showbiz life as Showbiz Editor of the Daily Express, but fancies a little of the limelight for herself this time!  At 31 years old, Elisa is fluent in French, and also speaks a little bit of Turkish and Spanish and so will add a truly European feel to proceedings.

Having studied French and Art History at the University of Edinburgh. Elisa obviously appreciates fantastic composition and that’s exactly what we’ll have with our gorgeous ladies in the frame!

Do you want an opportunity to show off your best bits?  Remember there is still time to enter to become one of the lucky 24, just click here.  To keep up to date with all announcements, make sure to keep an eye on these pages!


Real Women Winner #4 – Angie Mugadza!

Congratulations to our fourth winner, Angie Mugadza who will be starring in our forthcoming Real Women Lingerie Campaign!

This small yet perfectly formed lady, comes from the capital city of London.  At 28 years old, Angie claims she is here to represent all the small sized ladies!

Originally from Edinburgh, Angie is confident with her body and promises us that she will bring fun and energy to the campaign.  We can’t wait!

Do you want an opportunity to how off your best bits?  Remember there is still time to enter to become one of the lucky 24, just click here.  To keep up to date with all announcements, make sure to keep an eye on these pages!


Ultimo unveil Brazilian Supermodel Raica Oliviera as new ‘Face and Body’

Ultimo, the UK‟s leading designer lingerie brand, today unveils its new “face and body” … Raica Oliveira, one of the world‟s hottest supermodels! The Brazilian beauty replaces Kelly Brook to model the brand new Ultimo Autumn Winter collection, which launches today in Debenhams stores and www.ultimo.co.uk.

The striking brunette, who once dated football legend Ronaldo, was snapped up by Michelle Mone OBE, creator of Ultimo, earlier this year after she spotted her modelling for Victoria Secrets in the U.S. Racia, 26, will now front Ultimo‟s Autumn Winter and Spring Summer campaigns.

In her first assignment as the “face & body” of Ultimo, Raica looks sensational as she strikes a series of sultry poses whilst modeling the brand new collection, accessorized with cheeky devil horns and a sexy masquerade mask.

Raica, who boasts a 34-24-35 figure and is becoming one of the world’s top models commanding up to £20,000 for a day‟s work! She has previously fronted campaigns for Dior, Yves Saint Laurent and Dolce & Gabbana, and has featured in more than 6 Vogue editions.

Michelle Mone OBE said; “I am thrilled to welcome Racia on board, joining our 24 “real women” to represent Ultimo. Racia is without doubt one of the world‟s most beautiful women; she looks incredible in our new designs and will no doubt appeal to both women and men alike.

“The new Ultimo collection is our most sensual yet, and includes our stunning new “Boudoir‟ range designed especial for the bedroom, so it was important that the new campaign reflected that and also embraced the festive mood.”

Racia said: “It‟s so exciting to be the new face and body of Ultimo. The lingerie is amazing and feels so beautiful against your body. There is nothing more powerful or seductive than wearing sensual lingerie, and this is the perfect range to indulge in for Christmas.

She added; “Working with Michelle and her team at Ultimo has been so much fun and I can‟t wait to shoot the next campaign!”

The new Ultimo collection showcases three new designs – “Tassels‟, “Versailles‟ and “Showgirl‟ – priced from £12.00 and available in sizes 30-38 A-G from Debenhams stores nationwide and www.ultimo.co.uk .


Jade Ewen

Jade Ewen unveilled as our new Miss Ultimo!

Jade Ewen

With her fabulous figure and sultry good looks, it’s easy to see why Sugababe Jade Ewen has been snapped up to replace Peaches Geldof as the brand new ‘face & body’ of Miss Ultimo!

The stunning British pop star, Jade, 22, struts her stuff in the latest campaign for the high street lingerie label, showcasing the brand new showstopping Autumn Winter collection available exclusively from Debenhams stores nationwide and online at www.missultimo.com.

Candy Shop

Jade Ewen said,

“I am so excited to be working with Miss Ultimo. I have always been a huge fan of the brand and its creator Michelle Mone.  I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of fun.

“If you’re anything like me and love fashion and gorgeous lingerie, Miss Ultimo’s new Autumn Winter collection is perfect. I particularly love ‘Candy Shop’ for its retro styling and ‘Denim’ for its wearability factor.”

Michelle Mone OBE, 38, said,

“Jade has a beautiful, healthy figure and a natural flair for fashion, which works incredibly well with the Miss Ultimo brand. She’s exactly what Miss Ultimo is all about in terms of her style, spirit and energy. We’re really excited to have her on board and we have no doubt the Autumn Winter collection will be a huge talking point in the fashion world this season.”

Hearts & ArrowsPacked with pretty frills and eye-popping brights, the new collection is inspired by the savvy style of St Trinians and retro styling from the fifties. Available from just £8.00, the range boasts six new designs available in sizes 32A-38DD and features some of the season’s hottest trends, including bold pops of colour (‘Candy Shop’), feminine florals (‘Surprise Party’), double denim (‘Denim’) and sharp monochrome (Sweet Dreams).

Miss Ultimo is dedicated to delivering gorgeous lingerie that fuses stylish and funky looks with a fabulous fit. Inside each cup you will also find the Miss Ultimo ‘signature’; an embossed lady carved from the cup to provide comfort, support and uplift.

The Miss Ultimo collection has now officially launched and is available exclusively in Debenhams stores nationwide and through Miss Ultimo’s website (www.missultimo.com). To view the whole collection, click here!