model opportunity


Ultimo keep it ‘Real’ with gorgeous new campaign

Ultimo, the UK’s leading designer lingerie brand, have joined the war on size zero by opting to use “real women” for its new campaign, which is unveiling this week throughout the press, and Debenhams stores nationwide.

Ultimo, which specializes in lingerie in sizes A to G cup, launched a competition last November to find real girls to showcase its summer collection. Thousands of women from across the UK applied via Facebook and Twitter, who were eventually whittled down to just eleven!

Shot in a series of elegant poses and sporting the brand new summer collection, the gorgeous winners range in sizes from 8-18 and ages 22-46 years and include a nursery practitioner, a Miss Ghana runner up, a singer and mum-of-four, an events coordinator, a fashion buyer and a student. The women are from all corners of the UK, including Cardiff, Glasgow, Dublin, London and Liverpool.

Michelle Mone OBE (39), creator of Ultimo and the brains behind the campaign, said:

“I think a lot of women are just a bit fed up with seeing models with unrealistic body images that they can never achieve themselves. This campaign was about bringing together a group of normal girls who are happy with their bodies and proud to show them off. The girls did a phenomenal job and the results speak for themselves.”

The eleven lucky ladies were taken to London for a big budget celebrity-style fashion shoot with the Ultimo ‘glam team’, including celebrity photographer Dan Kennedy, hair and make-up artists, stylist and lighting experts – the same team who worked with Ultimo babes Sarah Harding and Mel B! The winners also bagged six months worth of Ultimo lingerie.

Michelle Mone added;

“Over the years Ultimo has become synonymous with celebrity campaigns, but our lingerie is designed specifically for real women, so running this campaign was the right thing for us to do and I really hope that other big brands follow suit.”

Yvonne Akwetey, Vikkie Bamber, Michelle Barrett, Charlie Byers, Jodi Cahill, Clare Cousins, Louise Evans, Angie Mugadza, Pauline O’Neill, Bethan Riley and Kristy Rogers, were the lucky finalists chosen to front the brand. Their images will be used online at and in Debenhams stores nationwide.


Singer and Mum-of-four Michelle (31) said:

“Being involved in the campaign has been amazing. I represent every mother that has only dreamed about something like this happening. It’s great to see such an established brand like Ultimo flying the flag for real women. It’s so important that young women see what real women look like and are educated to be proud and confident in their own skin.”

Ultimo ran a similar campaign last year for the Ultimo Couture womenswear collection, but this is the first time real women have been used to model Ultimo lingerie, which is available from Debenhams stores in sizes up to a G cup.

The new Ultimo summer collection is available now from Debenhams stores nationwide and online at priced from £12.50.

12 - Charlotte Byres

Real Women Winner #12 – Charlotte Byers

Congratulations to our 12th winner for the Ultimo Real Women campaign, Charlotte Byers!

We’re delighted to announce that the beautiful Charlotte Byers from Cleveland will be joining our other Real Women on their Ultimo lingerie shoot in just a couple of weeks.

Charlotte recently graduated from Northumbria University gaining a 2:1 degree in Human Resource Management and is currently on course to starting her career in this area.

Our lovely lady has had a rollercoaster of a year, so we think she definitely deserves a wee bit of pampering!  When asked about how she feels to have won a place in our Real Women line up, Charlotte said;

“Winning this competition means so much to me.  My family and I have had a tough year with some close family members being unwell (my dad was in a catastrophic car crash which resulted in having urgent spinal surgery) and therefore this is a fantastic start to 2011 to take my mind off the poor 2010 I experienced! The reason for entering this competition is that I wanted to prove to people that you can be a curvaceous size 12/14 girl and be happy with that.  I think these days there is so much pressure for models to be size 0 which in my opinion is not very attractive.  I wanted to represent the “real woman”.

And we completely agree!  Charlotte is like many of us ladies, with a passion for spending lots of money on clothes and meeting up with friends, however, also enjoying the fantastic sport of horse riding.  Having been a passion since Charlotte was a little girl, she has fortunately had the opportunity given from her parents to actually own her own horses!

So our gorgeous girl (taken – sorry guys!) Will be adding a little equestrian elegance to the shoot later this month.  Watch this space to keep up with all the latest news and photos from the campaign!

11 - Clare Cousins

REAL WOMEN WINNER #11 – Clare Cousins


Congratulations to our 5th Twitter winner, and 11th overall winner for the Ultimo Real Women campaign, Clare Cousins!

Clare is a beautiful addition to our Ultimo Real Women line up, based in Aintree this 22 year old Nursery Practitioner is more than qualified to show the world what Real Women are all about!

Clare says that;

“The best thing a woman can do is accept and love themselves for who they are because no one is perfect and life’s too short to try and be somebody you’re not.”

And we wholeheartedly agree.  Clare is proud of her body, lumps, bumps, wobbly bits and all!  And will be a sparkling addition to the Real Women line up as a person who loves herself just the way she is.  A confident, loveable person who loves life and will live to the fullest, we can’t wait to meet Clare and our other beautiful ladies and show the world exactly what Real Women can do!


Happy Valentine’s day Clare!

10 - louise evans

Real Women Winner #10 – Louise Evans!

Congratulations to our 4th Twitter winner, and 10th overall winner for the Ultimo Real Women campaign, Louise Evans!

Louise is a stunning 43 year old lady from Maidstone in Kent.  After her husband passed away 5 years ago, when her son was just 6 years old, Louise lost all her self-confidence and devoted her life to bringing up her beautiful son, Dow.

Having lost huge amounts of weight and dropping to a teeny size 6, Louise says she would shut herself away from the outside world for weeks on end.  Luckily though, Louise has a fantastic group of friends, who along with her son gave her the confidence to reappear in the outside world.

Louise then started to Pole dance for fitness and to build on her confidence and general enthusiasm for life, and after building her strength, came back as a beautifully formed and healthy size 12.  We can’t wait for Louise to show off her gorgeous curves and returned confidence in the Ultimo shoot!

Talking to Louise about the opportunity, she said;

“2011 is my year.   My confidence is back with a vengeance. I’m 43 years old, have a new job, after feeling redundant when my son started senior school.  I am now the Events co-ordinator for our local leisure centre, my first Interview in 14 years and first job in 5 years and to top it all on my first day I had to explain to them that I have been given this stunning opportunity with Ultimo World, something I never dreamed could happen to me!

Life has never felt better. It just goes to show that if you want something and put your mind to it you can achieve whatever you want.”

If ever a Real Women deserved to be celebrated, our lovely Louise is definitely one of them; and we can’t wait!!!


9 - Michelle Barrett

Real Women Winner #9 – Michelle Barrett!

Congratulations to our third Twitter winner; and ninth winner overall, the beautiful Michelle Barrett!

Our 31 year old beauty hails from across the pond in the beautiful city of Dublin, Ireland.  Michelle is a proud Mother of an amazing 4 children; 2 boys, and 2 girls.

But not only is Michelle a stay at home mum; by night she’s a singer in Dublin!

When asked about winning the competition, Michelle said;

“This is the most amazing thing that has ever happened to me I never thought in a million years I’d be selected. I’m so excited but also nervous as I’ve never done anything like this before but it’s great that ultimo will allow us real women(wobbly bits and all) to represent them.

It’s more realistic for us women to see pictures of ourselves all shapes an sizes in ultimo’s beautiful underwear, not stick thin models!!”

We’re really excited to meet Michelle with the Ultimo Glam team!  Are you following us on twitter yet?  Search for @ultimoWorld and that’s us!  We’d love to hear from you.

6 - Bethan Riley

REAL WOMEN WINNER #6 – Bethan Riley!

Congratulations to our sixth winner, Bethan Riley who will be starring in our upcoming Real Women Lingerie Campaign!

Bethan is 23, and graduated from University with a degree in Creative Technology.  Her dream job has always been web design and we would like to say a big congratulations to the lovely Bethan, as she has recently been awarded a promotion to do this!

Bethan enjoys visiting the gym and staying healthy and has been a vegetarian for over 10 years!  And it definitely seems to have done the trick…  Having first heard about the Real Women competition in the paper, Bethan visited the Ultimo website straight away, and we are so glad she did.  Talking about her body confidence and why she wanted to be in the competition, Bethan said;

“Although I haven’t got a ‘perfect’ body I have always been happy with it and love my shape.  Underwear is my favorite thing to buy, I love the way that wearing pretty sets makes me feel good and gives me confidence.  I would love the chance to show off my body in gorgeous Ultimo underwear.”

All at Ultimo HQ wholeheartedly agree with Bethan’s love of lingerie and we can’t wait to see this lady strut her stuff in our shoot!

Would you love to be an Ultimo model for the day like celebs Kelly Brook, Sarah Harding, Mel B?There’s not long to enter now; applications close 14th January 2011, so to become one of the lucky 24, just click here.  To keep up to date with all announcements, make sure to keep an eye on these pages!


5 - Elisa Roche

REAL WOMEN WINNER #5 – Elisa Roche!

Congratulations to our fifth winner, Elisa Roche who will be starring in our upcoming Real Women Lingerie Campaign!

Elisa is no stranger to the showbiz life as Showbiz Editor of the Daily Express, but fancies a little of the limelight for herself this time!  At 31 years old, Elisa is fluent in French, and also speaks a little bit of Turkish and Spanish and so will add a truly European feel to proceedings.

Having studied French and Art History at the University of Edinburgh. Elisa obviously appreciates fantastic composition and that’s exactly what we’ll have with our gorgeous ladies in the frame!

Do you want an opportunity to show off your best bits?  Remember there is still time to enter to become one of the lucky 24, just click here.  To keep up to date with all announcements, make sure to keep an eye on these pages!


4 - Angie Mugadza

Real Women Winner #4 – Angie Mugadza!

Congratulations to our fourth winner, Angie Mugadza who will be starring in our forthcoming Real Women Lingerie Campaign!

This small yet perfectly formed lady, comes from the capital city of London.  At 28 years old, Angie claims she is here to represent all the small sized ladies!

Originally from Edinburgh, Angie is confident with her body and promises us that she will bring fun and energy to the campaign.  We can’t wait!

Do you want an opportunity to how off your best bits?  Remember there is still time to enter to become one of the lucky 24, just click here.  To keep up to date with all announcements, make sure to keep an eye on these pages!


3 - Jodi Cahill

Real Women Winner #3 – Jodi Cahill

3 - Jodi CahillCongratulations to our third winner, Jodi Cahill who will be starring in our forthcoming Real Women Lingerie Campaign!

The gorgeous Jodi Cahill comes to us from the fantastic city of Liverpool.  A 22 year old student, Jodi is currently studying for her level 3 in hairdressing.

Jodi manages to fit in her studies whilst being mother to her 3 year old twins; in itself a fantastic achievement!  Jodi likes learning new things, experiencing different cultures, and meeting new people, although she does claim to be a little shy – just wait till the Ultimo Glam team arrive!

Do you want an opportunity to shine like Jodi?  Remember there is still time to enter to become one of the lucky 24, just click here.  To keep up to date with all announcements, make sure to keep an eye on these pages!

Real Women Campaign

Michelle Mone OBE on a mission to find 24 ‘Real Women’ to pose in Ultimo Undies!

Real Women Campaign

Michelle Mone OBE is on a mission to challenge today’s image-obsessed society by putting 24 ‘real women’ in her forthcoming lingerie campaign! Michelle has launched her hunt today, Sunday 7 November, and is calling on women ‘of all ages (over 18), shapes, sizes and backgrounds’ to apply.

The 24 lucky ladies who make the cut will be taken to London for a full-scale fashion shoot with the Ultimo ‘glam team’, including photographer Dan Kennedy – who shot Ultimo models Mel B, Sarah Harding and Rachel Hunter – hair and make-up artists, stylist and lighting experts. The winners will also walk away with 6 months worth of Ultimo lingerie.

Michelle, 38, who bravely stripped off for her own lingerie shoot last month, said;

“Celebrating our customers by putting them in one of our campaigns is a bold move, but it feels right and I’m so excited about it. Over the years Ultimo has become synonymous with celebrity campaigns, but our product is designed specifically for real women, so this is 100% the right thing to do and I can confirm that we won’t be appointing a celebrity this season, which is a first for us in our ten year history!

“Fashion can be very cyclical, but more and more we’re seeing ‘real’ women appearing in campaigns and on the catwalk and I really hope it’s a trend that is going to stay. I’m just happy to be doing my bit for real women and can’t wait to announce our 24 lucky winners.”

Ultimo Couture Real WomenMichelle’s firm ran a similar campaign earlier in the year for the Ultimo Couture womenswear collection, but this is the first time real women will be used to model Ultimo lingerie, which is available from Debenhams stores in sizes up to a G cup. Previous models for the brand have included Kelly Brook, Mel B, Sarah Harding and Helena Christensen.

Michelle added;

“While I think it’s wonderful to celebrate the curvier woman, I think you also have to balance the fact that there’s a lot of women out there on the smaller side too who are just as ‘real’ and healthy, so we’re looking for women who are anything from a size 6 through to a size 20. We’re also specifically looking for women who really deserve some pampering and to be spoilt for the day.”

Women can apply now online via the Ultimo website, so log on now for your chance to be an Utimo model!