Dare to Bare with Ultimo’s ‘Miracle’ Backless Body

With backless dresses currently dominating the red carpet, Ultimo – the UK’s leading designer lingerie brand – have come up trumps with their latest invention designed specifically for this hot celebrity trend!

Perfect for wearing under daring  backless dresses a la Cheryl Cole, Ultimo has unveiled a unique backless body design – the ‘Miracle’ Backless Body, part of the firm’s innovative Miracle Solutions range available from Debenhams and online at

The new patented and design registered body delivers spectacular support, uplift and comfort despite its dramatic, deep scooping design that exposes the entire back for a super sexy look. The garment is available in sizes 30 – 38 A- G priced from £41.00.

Michelle Mone OBE, creator of the Miracle Backless Body, said;

“The beauty of wearing a backless dress is that people do not expect to see your entire back and it’s that element of surprise that will keep them talking.

“Choosing a dress that exposes most of your back will definitely turn heads, but you still want to feel comfortable and supported, which is why we developed this fantastic design.”

The body features ‘secret support’ inner structure engineered to create lift and to sculpt the silhouette, whist the removable gel in the bra gives the option of cleavage. The body also boasts a super-smooth finish and infinity edge gives it amazing ‘wear all day’ comfort.

Michelle added;

“The Ultimo Miracle Backless Body is the perfect solution for under daring backless gowns as it gives you all the support that you need, creates a brilliant silhouette and delivers amazing ‘wear all day’ comfort. Not only that, but the straps are multi-positional, so it’s incredibly versatile too.”

The Ultimo ‘Miracle Solutions’ Backless Body comes in Black and Nude and is available from Debenhams stores and online at <>  priced at £41.00


Ultimo unveil the ‘Instant Body Fixer’

Knowing how to get the perfect body is the desire of almost all women and now Ultimo, the UK’s leading designer lingerie brand, have launched an instant remedy, the Ultimo ‘Instant Body Fixer’.

The Ultimo Instant Body Fixer gives a dramatic and instant body makeover, adding two cup sizes to the bust and powerfully contouring curves for a slimmer, sleeker silhouette! The new design goes on sale tomorrow, Monday 10th January 2011, in Debenhams stores nationwide and priced at £41.00. The product is part of the brand’s “Miracle Solutions” range, a collection of highly innovative design-registered products designed to perfect and enhance the body.

Michelle Mone OBE, creator of Ultimo, said;

“This garment will give you a body that sculptors would rave about – not only does it boost your assets by 2-cup sizes, but it streamlines the silhouette and sculpts the waistline. If you’re struggling with some extra inches after the festive season and want to look your best, this is the perfect investment.

“An incredible body is all about proportion and the Ultimo Instant Body Fixer will give you just that, instantaneously. Unlike a lot of bodies on the market, this product trims and sculpts your body to its optimal shape, whilst also delivering incredible cleavage to give the perfect hourglass shape.

“Not only that, but it comes in two styles – backless and v-shaped plunge, so it can be worn invisibly under a variety of dress styles. It also offers two cleavage options thanks to the clever removable silicone pouches.”

In 2010 Michelle Mone was awarded an OBE for her contribution to the lingerie industry. Since launching the world’s first Grade-A Silicone Gel bra back in 1999, the Ultimo Plunge Bra, Michelle has continued to bring cutting-edge lingerie design to the high-street. Ultimo now boast over ten patented and design registered products. The Ultimo Instant Body Fixer features ‘secret support’ inner structure, engineered to create lift and to sculpt the silhouette. The removable gel in the bra gives the option of cleavage, while the super-smooth finish and infinity edge gives it amazing wear-all-day comfort.

The Ultimo ‘Instant Body Fixer’ is available in nude and black and goes on sale tomorrow, Monday 10th January 2011, in Debenhams stores nationwide and online at

Ultimo Shapewear

Over indulged a little? New Year, New You – instantly!

Ultimo Shapewear

Ultimo Miracle Shapewear will perform miracles on all those wobbly bits!  Ultimo Shapewear (available from £25) creates a super sleek foundation for under your party dress! Ultimo Shapewear offers extreme control for a ‘total body overhaul’, helping to smooth lumps & bumps, control the tummy, slims hips, smooths thighs, reduce the appearance of cellulite and lift and shape the bottom.  Throw away the scales and get body beautiful in an instant!

1 power bodyOur Miracle Shapewear Power body will sort you out in a sec!  Smoothes bulges, controls and flattens the tummy, smoothes and slims hips and thighs reducing the appearance of cellulite, and lifts & shapes the bottom with no VPL; all at once – all for only £40!

2 control shortRid yourself of those love handles with the Miracle Control Short!  Slims the body from under the bra line down to the thighs. The waistband stays firmly in place with silicon strips. Smoothes the midriff, controls & flattens the tummy, and lifts & shapes the bottom £25!

And finally we present the Ultimo Miracle Superknicker to the rescue!  Slim and firm the tummy area and gently lift the bottom, helping you to lose inches from your midriff!  The soft fabric offers a comfortable fit and invisible look under clothes too! Only £25.

3 superknicker

Plunge Bra

Party Dress SOS – I want cleavage!

Plunge Bra

OMGIf you’re looking to boost your assets this Christmas, this is the bra for you! The Ultimo ‘OMG’ Plunge Bra (£24) brings together Ultimo’s unique ICON ‘boob lift’ technology and Grade-A silicone gel technology to deliver spectacular uplift, whilst also adding TWO whole cup sizes. The result? A gravity-defying ‘OMG’ cleavage that looks, moves and feels like the real thing.  If you’re looking for the OMG effect, but for the fuller busted among you, we have the stunning DD-G Plunge bra which creates a flawless shape for bigger busts. The low front-moulded plunge and smooth cups combine to create the perfect foundation for under a figure hugging top. The bra maximizes cleavage and delivers spectacular lift, while the light moulded cup and bonded straps provide outstanding support.  With our ‘secret support’ within the cup, it allows for a more streamlined look and thinner straps without putting pressure on your shoulders.  Feel confident and be proud of your assets!

Plunge and Power BodyOMG

Frontless Plunge Bra

Party Dress SOS – Frontless/Plunging neckline dilemma!

Frontless Plunge Bra

frontless plunge braFor an invisible cleavage, there’s the Ultimo Frontless Plunge Bra (£28), a revolutionary design created to deliver support AND cleavage for plunging necklines. With 12 different ways to wear it, this bra is the perfect complement to any outfit and boasts an interchangeable Perspex join to the cups for fantastic ‘invisible’ support, as well as a diamanté option for added festive sparkle.  This bra is available in black all the way up to a G cup!  With 12 different ways to wear it, this bra is the perfect complement to any outfit.  This bra rises to the challenge each and every time and features a ‘secret support’ integrated structure to create unrivalled lift and shape. Perspex and Diamante centre fronts, and fabric and Perspex straps all included at one incredible price.  So if you want to add a bit of bling, or go totally invisible without sacrificing cleavage, this bra is the one for you!

Frontless Plunge Bra

V Shaped Body

Party Dress SOS – Low plunging AND Backless Dilemma!

V Shaped Body

Feel totally supported in any dress where you want your cleavage and beautiful back to do the talking, with the Ultimo V-Shaped Body (£45), the perfect foundation garment for under that slinky backless gown. The body features ‘secret support’ inner structure engineered to create lift and to sculpt the silhouette. The removable gel in the bra gives the option of cleavage, while the super-smooth finish and infinity edge gives it amazing ‘wear all day’ comfort.  The Ultimo V-Shaped Body is an ultra low-cut solution garment designed for the most daring of necklines, and no one will know you’re even wearing it, with the option of perspex or fabric straps; you can have invisible support for an all over body beautiful.  Our gorgeous body comes in Black and Nude for sizes A-D.

V Shaped Body

Michelle in Ultimo Couture

Michelle showcases Ultimo Couture!

Michelle Mone OBE has been giving us a sneak preview of Ultimo Couture gowns that are set to hit the high street in 2011!

Michelle in Ultimo CoutureAs spotted at the Marion Rose Ball for Children with leukemia, and the Pride of Britain Awards, Michelle looks fantastic in some of our beautiful new evening gowns.  These are the first Ultimo creations of our Creative Director Brian Rennie who began earlier this year.

Brian, 44, is one of the world’s top fashion designers and was previously the designer behind legendary fashion house Escada. Brian spent 20 years with the luxury brand and whilst there created dresses for some of the world’s most beautiful women including Beyoncé, J-Lo, Catherine Zeta-Jones and Jerry Hall.

Born in Dundee, Brian studied at Ravensbourne College of Art and Design in Kent, before completing a Master of Design degree at the Royal College of Art in London. Brian joins MJM International this week and will head up the design and product development of all Ultimo Couture collections.

Brian Rennie said;

“It’s really exciting to be part of the Ultimo Team. With my 25 years of experience in luxury fashion and Michelle’s amazing retail and business acumen, I really believe we can turn Ultimo Couture into one of the biggest womenswear brands in the country.

“The most exciting element of my new role is the fact that the dresses will be available on the high street. Each design will be every inch as exquisite as the dresses I’ve created for the likes of Mariah Carey, Halle Berry and Kim Basinger, but just without the enormous price tag.

He added;

“Creating a collection of glamorous red carpet gowns that are both accessible and affordable is an exciting concept and I can’t wait to get to work on the next collection.”

The stunning new collection is coming to a store near you in the New Year.  Keep checking back for all updates on the new collection!

Backless Body

Party Dress SOS – Backless Dilemma!

Backless Body

Backless BodyFeel secure in a sexy backless dress with the Ultimo Backless Body (£40), the perfect foundation garment for under a slinky backless gown. The body features ‘secret support’ inner structure engineered to create lift and to sculpt the silhouette. The removable gel in the bra gives the option of cleavage, while the super-smooth finish and infinity edge gives it amazing ‘wear all day’ comfort.  Our gorgeous body comes in Black and Nude for sizes A-G.  Difficult straps?  The backless body comes with multiway capabilities, all the way from halterneck to strapless for perfect versatility!  This is the tummy control extension of our fantastic multiway bra – for every solution, Ultimo has the answer.

Backless Body

Jade Ewen

Jade Ewen unveilled as our new Miss Ultimo!

Jade Ewen

With her fabulous figure and sultry good looks, it’s easy to see why Sugababe Jade Ewen has been snapped up to replace Peaches Geldof as the brand new ‘face & body’ of Miss Ultimo!

The stunning British pop star, Jade, 22, struts her stuff in the latest campaign for the high street lingerie label, showcasing the brand new showstopping Autumn Winter collection available exclusively from Debenhams stores nationwide and online at

Candy Shop

Jade Ewen said,

“I am so excited to be working with Miss Ultimo. I have always been a huge fan of the brand and its creator Michelle Mone.  I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of fun.

“If you’re anything like me and love fashion and gorgeous lingerie, Miss Ultimo’s new Autumn Winter collection is perfect. I particularly love ‘Candy Shop’ for its retro styling and ‘Denim’ for its wearability factor.”

Michelle Mone OBE, 38, said,

“Jade has a beautiful, healthy figure and a natural flair for fashion, which works incredibly well with the Miss Ultimo brand. She’s exactly what Miss Ultimo is all about in terms of her style, spirit and energy. We’re really excited to have her on board and we have no doubt the Autumn Winter collection will be a huge talking point in the fashion world this season.”

Hearts & ArrowsPacked with pretty frills and eye-popping brights, the new collection is inspired by the savvy style of St Trinians and retro styling from the fifties. Available from just £8.00, the range boasts six new designs available in sizes 32A-38DD and features some of the season’s hottest trends, including bold pops of colour (‘Candy Shop’), feminine florals (‘Surprise Party’), double denim (‘Denim’) and sharp monochrome (Sweet Dreams).

Miss Ultimo is dedicated to delivering gorgeous lingerie that fuses stylish and funky looks with a fabulous fit. Inside each cup you will also find the Miss Ultimo ‘signature’; an embossed lady carved from the cup to provide comfort, support and uplift.

The Miss Ultimo collection has now officially launched and is available exclusively in Debenhams stores nationwide and through Miss Ultimo’s website ( To view the whole collection, click here!