This week our glamorous founder Michelle Mone hot footed to Manchester to open Ultimo’s boutique concession in the beautiful House of Fraser department store on Deansgate.

Michelle said: “When we picked the stores, obviously I wanted Glasgow first because that’s my home town, but I love Manchester and it had to be next – even before London. “It’s just cool, isn’t it?”

Ultimo invited Jen Scrafton of fashion & lifestyle blog ‘English Rose from Manchester’ along to experience the new store. Here’s what she had to say…

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“A brand new Ultimo concession has been launched in Manchester’s House of Fraser, which is pretty exciting news for ladies who love good quality, sexy underwear and maybe a bit of a cleavage boost. The concession has been open a few months and was officially launched by Ultimo founder Michelle Mone this week.


I went down to House of Fraser recently to check out the launch of the Ultimo Party Solutions range ready for the Christmas season, and have to say that the concession really stands out from the rest of the lingerie department thanks to the chic Ultimo-branded glossy black displays, a big eye-catching screen with Abbey Clancy modelling the range, and the fact that it has a fantastic central position on the lingerie floor. It feels really luxurious and spacious and the products are clearly split by range, or in the case of the fashion collections, prettily arranged into colour palettes.


When I arrived at the store I was introduced to the collection by the Ultimo team. Right now the range is full of gorgeous underwear pieces from the everyday core basics and their fuller bust bras to the stunning fashion range and the OMG gel-technology bras (which enhance your bust by 2 cup sizes). The fashion collection is full of black lace, pewter and deep raspberry hues, and sexy animal print, and is just perfect for the autumn winter season.

They are also selling their new Party Solutions range in-store too, which is a small collection of pieces designed to offer underwear solutions to all your Christmas party outfit problems. It’s a functional range so sticks to the key colours of black, white and nude, and includes a strapless multi-way plunge bra for every outfit dilemma; a low-back strapless bra; and a backless body with an extreme low-cut back and multi-way straps.


The team was really attentive and helpful, providing me with a great bra fitting service and loads of help to find the right fit in the styles I liked. I always prefer to buy underwear in store rather than online for this reason – it’s the best way to find the perfectly fitting pieces I’m looking for – so it’s really great that Ultimo has this new in-store presence in one of Manchester’s key department stores. Welcome to Manchester, Ultimo!”



Jen & Ultimo

Visit Jen’s blog at: www.englishrosefrommanchester.com

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