Ultimo celebrates all things colour!

Spring has finally sprung and to celebrate, we have released our final SS15 sets in a variety of delicious, fruity colours, such as; Cherry, Watermelon and Lime.

Our new Lara and Mollie underwear sets are a must-have this summer to brighten up your day, even if the sun isn’t shining.

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Mollie in Watermelon / Lara in Blue / Lara in Lime

On Saturday 18th April, we teamed up with House of Fraser in Glasgow, to host a flashmob to celebrate our new fittings service #UltimoPerfectlyFit. Our dancers wowed the crowds in their brand new Ultimo sets, as they danced to ‘I’m every woman!’

With new Ultimo concessions opening around the country, don’t forget to visit for your free bra fitting to make sure that your underwear is perfectly fit for summer.

Check out where your nearest store is here.

Not content with just colourful lingerie? Here are some tips to make sure that you’re on trend this summer:

Coachella marked the start of the festival season and as well as lots of bright colours spotted in the sunshine (including Kylie Jenner’s aqua wig), punters were seen taking a trip down memory lane with 70s inspired outfits and head to toe denim!

7Flowers, feathers and braids are set to make a return to compliment tousled tresses this festival season. To make sure your outfit stands out from the crowds, why not try our lace cover-up over your bikini or bra, with some high waisted shorts and an open kimono.

The lace cover-up is only £16 and available to purchase here.
Have a great weekend!

Ultimo x



With Michelle Mone’s book ‘My Fight to The Top’ currently flying off the shelves, March has been a busy month for Michelle and Ultimo, with the opening of two new concessions in Liverpool and Glasgow. These concessions will allow for a more personalised shopping experience by helping women find their perfect fit and improve their access to a range of stylish, innovative and confidence boosting lingerie.

At Debenhams in Liverpool, Michelle Mone was looking chic in a crisp white shirt, Victoria Beckham tailored trousers and the Ultimo Black Label Harness, which can be worn with lingerie, or over a blouse for an edgy ’50 shades’ look!

Michelle Mone Liverpool 3   6
Ultimo Black Label Harness (£12)

Michelle opened a second concession this month at Debenhams in her hometown of Glasgow. It was a great opportunity for Michelle to chat with local press, bloggers and members of the public.

At the launch, Michelle showed off her enviable figure in a sheer cutaway top with a black Ultimo OMG Erin bra.

Michelle Mone Expands Lingerie Empire  Screen Shot 2015-04-13 at 15.00.01
OMG Erin Bra, Black (£30), also available in Magenta

As well as offering bra fittings at each of the concessions, Michelle was also interviewed by the Liverpool Echo, where she shared her top tips to better your boobs! As well as making sure you’re wearing the right size bra, Michelle would recommend you try before you buy and wear your lingerie with confidence!

Don’t forget to take a look at our mid-season sale and treat yourselves to up to 70% off!

To shop the new collection:

Ultimo x




For the past couple of weeks we have been busy launching our spring/summer collection, with the beautiful Petra Nemcova.

In the brand new campaign, the Czech beauty showcases Ultimo’s stylish new fashion collection made up of six stunning designs available in sizes A-G cups, prices start from £12 for briefs and £24 for bras, and is available to buy now in store and online!

Whether you’ve been inspired by Fifty Shades of Grey and want to try some discreet strapping or you prefer a more feminine look with lace, there’s something for every woman.

Key pieces from the new collection include Sophia – a truly gorgeous, high-impact set crafted from soft black lace with blush pink underlay – and Ana (pictured), distinguished by sexy cage detailing with a seam of silver thread to beautifully frame the cleavage.

Sophia bra (£35) &  brief (£18)

Sophia bra (£35) & brief (£18)

One Ana bra (£24) and Brazilian briefs (£12)

One Ana bra (£24) and Brazilian briefs (£12)

A splash of colour is introduced to the collection thanks to Jessie in mulberry pink, the perfect everyday bra with gorgeous lace, overlaid onto glamorous soft pink fabric, offering a fashionable look, complete with a branded motif at the centre. Jessie also features a racer back option, making it really practical for different outfits.

JESSIE (bra £34; brazilian short £12)

JESSIE (bra £34; brazilian short £12)

This season we’ve also introduced some lounge and night wear options, a flirty upgrade from your onesie.

The Vivian slip is elegant and alluring, crafted from soft black satin, it is trimmed with contrasting black eyelash lace detail to create a delicate, yet striking slip, and finished with satin spaghetti straps that delicately criss-cross at the back.

VIVIAN slip (£40) - bra & selection of briefs also available

VIVIAN slip (£40) – bra & selection of briefs also available

The Eliza Cami is feminine, glamorous and seductive. Made from luxurious transparent stripe fabric and edged with ribbon slot lace trim, it’s a pretty alternative to lounge wear!

ELIZA cami (£30) ELIZA bra  & selection of briefs also available

ELIZA cami (£30) ELIZA bra & selection of briefs also available

Michelle Mone OBE, our founder, said: “I’m thrilled to announce that Petra is the new face and body of Ultimo. She is a supermodel who has international success, and – as you can see from the new campaign images – it’s easy to understand why. We’re delighted to have her representing Ultimo.”

You can watch our behind the scenes video with Petra below:

We hope you love the new collection as much as we do!

For more information or to shop the new collection click here:






This week one of our favourite bloggers, Tatyana Bugayeva, of ‘Secret Little Stars’ shares her secrets on ‘the art of giving’ to get us ready for December 25th. Remember, when it comes to unwrapping the ultimate gift this Christmas – Ultimo have it covered.

Secret little Stars - logoSecret little Stars - TATYANA“Let me give you a gift. You are encouraging me to think about the things you like and I’m experiencing great joy and excitement in engaging in all those activities. Give me the gift of giving…

SecretlittleStars - Ultimo Hallie 6

Hands up if you, your friends and family say this every year: “Oh don’t worry about getting me a present this Christmas, I don’t want anything!”

Although we mean well, studies suggest that if we stop giving, we are missing out on an important connection with family and friends during Christmas. Who is on our gift list is telling us who is more or less important in our lives. But the biggest effect of gifting is on ourselves as it reinforces our feelings for them and makes us feel caring.

Gift giving is often the most obvious way for people to show interest, love, to strengthen a relationship’s bond and show appreciation to the gift receiver during Christmas. Giving presents during December can be traced back to at least Roman Times when the Romans celebrated New Year. At first, their gifts were symbolic, like branches from the sacred places, food and precious spices. People dressed up in special clothes and even wrote verses to accompany their gifts. But over the centuries, and closer to home, it’s the Victorians who re-invented the notion of gift giving during Christmas by making it a time to unite the family and express gratitude. With so much friendliness, love and happiness during the festive season, exchanging gifts became a natural act of giving during holiday traditions. And then many years later, exchanging of presents took on a whole new “persona” – our legendary Santa Claus, the ultimate gift bearer and now a symbol of Christmas all over the world. And so it began, Dear Santa…

SecretlittleStars - Ultimo Hallie 4

Some people spend months planning and buying their gift for the right person. Likewise, there are just as many, who will be burning the midnight oil searching the internet for the best gift at the last possible moment. It’s normal, because some are born with the “art of gifting”, whereas others need a bit of help and direction, but we all do learn from one another over the years. Children expect the gifts they asked for and attack the biggest presents wrapped in brightest cheerful paper on Christmas morning. Men in the family usually try to work out which one of the beautifully wrapped gifts are socks, so that they can leave it to last, whereas us ladies, we tend to look out for our favourite logos on ribbons, paper and tags – after all, we’ve been hinting all year for a reason…

Why is gift wrapping so important? It isn’t just for covering up the gift in nice paper. It’s about going that step further, like icing on the cake. It’s all about the anticipation and excitement of discovering what’s inside. Think about a time when you received a gift that you didn’t want to open because it was wrapped and presented so nicely, do you still remember what it was? You probably do, and at the same time wish that some of your more significant latter presents also deserved that kind of presentation.

One year I had the most beautiful, perfectly wrapped gift sitting under my tree since mid December, which of course it couldn’t be opened until Christmas morning. This perfect looking square box was wrapped in high quality textured beige paper, finished with the most beautiful hand-made thick fabric red bow with my name embossed on one edge and immaculate hand-writing on the equally gorgeous name tag attached. It even smelled of chocolates and vanilla – it was irresistible. Luckily, the actual gift itself lived up to my expectations (and it wasn’t chocolates), but the fact that I was told nobody knew how it got there had made the whole anticipation game even more exciting. There were no clues whatsoever, and even though I knew all along who it was from, this made me realise how much tiny little details with personal touches can make any gift extraordinary.

SecretlittleStars - Ultimo Hallie 8Needless to say, some gifts are just not made for “DIY” wrapping, like the gorgeous luxury Black Label lingerie Hallie set from Ultimo. Can you imagine it being wrapped in spare kids’ cartoon paper on Christmas Eve? Nor can I…

SecretlittleStars - Ultimo HallieThis is why I love Ultimo as their products arrive in a luxury black box that comes free with any purchase. Luxury gifts deserve luxury treatment! I know who I’ll be sending to www.ultimo.co.uk this Christmas.”


Tatyana & Ultimo


Visit Tatyana’s blog at: www.secretlittlestars.com



This week our glamorous founder Michelle Mone hot footed to Manchester to open Ultimo’s boutique concession in the beautiful House of Fraser department store on Deansgate.

Michelle said: “When we picked the stores, obviously I wanted Glasgow first because that’s my home town, but I love Manchester and it had to be next – even before London. “It’s just cool, isn’t it?”

Ultimo invited Jen Scrafton of fashion & lifestyle blog ‘English Rose from Manchester’ along to experience the new store. Here’s what she had to say…

Header englishrose    IMG_7537

“A brand new Ultimo concession has been launched in Manchester’s House of Fraser, which is pretty exciting news for ladies who love good quality, sexy underwear and maybe a bit of a cleavage boost. The concession has been open a few months and was officially launched by Ultimo founder Michelle Mone this week.


I went down to House of Fraser recently to check out the launch of the Ultimo Party Solutions range ready for the Christmas season, and have to say that the concession really stands out from the rest of the lingerie department thanks to the chic Ultimo-branded glossy black displays, a big eye-catching screen with Abbey Clancy modelling the range, and the fact that it has a fantastic central position on the lingerie floor. It feels really luxurious and spacious and the products are clearly split by range, or in the case of the fashion collections, prettily arranged into colour palettes.


When I arrived at the store I was introduced to the collection by the Ultimo team. Right now the range is full of gorgeous underwear pieces from the everyday core basics and their fuller bust bras to the stunning fashion range and the OMG gel-technology bras (which enhance your bust by 2 cup sizes). The fashion collection is full of black lace, pewter and deep raspberry hues, and sexy animal print, and is just perfect for the autumn winter season.

They are also selling their new Party Solutions range in-store too, which is a small collection of pieces designed to offer underwear solutions to all your Christmas party outfit problems. It’s a functional range so sticks to the key colours of black, white and nude, and includes a strapless multi-way plunge bra for every outfit dilemma; a low-back strapless bra; and a backless body with an extreme low-cut back and multi-way straps.


The team was really attentive and helpful, providing me with a great bra fitting service and loads of help to find the right fit in the styles I liked. I always prefer to buy underwear in store rather than online for this reason – it’s the best way to find the perfectly fitting pieces I’m looking for – so it’s really great that Ultimo has this new in-store presence in one of Manchester’s key department stores. Welcome to Manchester, Ultimo!”



Jen & Ultimo

Visit Jen’s blog at: www.englishrosefrommanchester.com


Ultimo Backless Body £45

Ultimo Low Back Body, £45

To celebrate the start of the party season, Ultimo has unveiled a collection of clever solution products to help create the perfect party dress foundation – modeled by the gorgeous Abbey Clancy.

The new Ultimo collection features three amazing problem-solving products, including the Low Back Body, the Low Back Strapless and the strapless “wear 5 ways” Multi-way Plunge, all available from Ultimo priced from £27.00.

Michelle Mone, founder of Ultimo, said; “Getting your foundation right is just important as the dress itself. The new Ultimo collection offers women the chance to perfect their party look, whilst also boosting their cleavage and confidence.”

Key pieces from the collection include the Ultimo ‘Low Back Strapless Bra’ (£35), a sleek and stylish design that allows its wearer to go strapless AND backless without sacrificing support. Offering an extremely low-cut back, this gorgeous solution also gives the option of two cleavage levels thanks to its removable gel technology.

Ultimo Low Back Strapless Front £35

Ultimo Low Back Strapless, £35

Pair this midriff-baring bra with a sharply tailored suit jacket for a chic look, or wear it as intended with a dramatic backless dress. The low back strapless bra is available in sizes 32-38 A-D, in both black and ivory.
Ultimo Low Back Strapless Back £35
The Ultimo ‘Strapless Multiway Plunge Bra’ (£27), is the epitome of the lingerie wardrobe staple and a ‘must-have’ product for any fashionista during the festivities. Enjoy five style options in one gorgeous plunge bra package; conventional, strapless, halter, one strap & crisscross. Each way offers extreme support, with removable gel pockets for TWO cleavage looks. Available in black, white & nude in sizes 32-38 A-G.

Ultimo Multiway Strapless Plunge Bra £27If strapless isn’t your thing, check out Ultimo’s famousBackless Body’ (£45), with extreme low-cut back. This miracle design is the ultimate backless fashion solution! Ultimo has also ensured that every fashion dilemma is covered with THREE wearer options – halter neck, conventional and criss-cross. What’s not to love? The backless body is available in sizes 32-38 A-G, in both black and nude.

Ultimo Backless Body Back £45

Ultimo Backless Body Back £45

Shop the new ‘Party Solutions’ collection today!





Ultimo Rebecca Mone_4

Ultimo Fuller Bust Strapless Plunge, £27

Fuller busts are very big right now – and we don’t just mean size wise. Here at Ultimo HQ we were wowed by a growing trend of woman blessed in the bust department. Women who crave comfortable, yet beautiful lingerie designed to flatter the female form in all its glory.

It’s no surprise that women blessed with a full bust have a harder time finding the right fit and choice in lingerie. Many ladies, and not just those whose body type is labeled ‘plus size,’ can only shop with specialist retailers on-line for their core collection lingerie. Fashion lingerie over a D cup isn’t widely available and the challenges of dressing a figure with large breasts and a smaller frame, can be even greater.

DD+ bras are a growing segment of the lingerie industry, so as one of the UK’s best loved lingerie brands, Ultimo have made our mission to support the full bust population and empower all women to rock their bodies, whatever their size and have unveiled a capsule collection of bras for fuller busts – modeled by Ultimo founder Michelle Mone’s daughter, Rebecca Mone.

In a series of beautiful and sophisticated shots, gorgeous 22-year-old Rebecca showcases our new DD-G styles, designed to shape and empower the fuller busted woman.

Rebecca Mone said, “I’ve grown up on photoshoots and surrounded by models and lingerie, so it wasn’t too far out of my comfort zone and was a really empowering experience.”

Ultimo Fuller Bust Strapless Plunge, £27

Ultimo Fuller Bust Strapless Plunge, £27

“I have always struggled to find good fitting underwear that’s not ugly and bulky. This new collection is so much better than anything I have ever seen on the market, and I’m really excited to be part of the campaign.”

Developed over 18 months, the new collection features three super-sleek products, including an everyday balcony bra, a sexy plunge bra and a “wear 5 ways” multi-way bra – available in black, white and nude. Built for a perfect fit on the body, each Ultimo DD-G product is completely seam-free with wings reinforced with power mesh for extreme support.

Ultimo Fuller Bust Balcony, £27

Ultimo Fuller Bust Balcony, £27

Michelle Mone said, “Of course, I had my doubts about involving Rebecca in a campaign given that she’s my daughter, but she’s a young woman now and has been so involved in the development of the new collection it made complete sense. I think she showcases the product beautifully and I’m really proud of her.”

Michelle added: “The large-cup market is growing rapidly and, as one of the UK’s biggest lingerie brands, we felt that it was high time we launched a range that catered for fuller busts.

“The new capsule collection features three incredible products – a t-shirt bra, a balcony bra and a strapless multi-way. Each style provides amazing support, extreme comfort, and encompasses your every curve without being bulky.”

Ultimo Fuller Bust Plunge, £27

Ultimo Fuller Bust Plunge, £27

Unlike many brands that differentiate, the new Ultimo styles will be priced in line with Ultimo’s A-D offering – at £27.00. Michelle said; “Fuller bust bras are legitimately more expensive to produce, but we took the decision to put our customers first and absorb the costs elsewhere in the business – and I’m thrilled. There will be no price differentiation, which is exactly how it should be.”

Adding to the new core D-G products available in white, nude and black, Ultimo will unveil a range of fuller bust fashion styles in January 2015, as part of their Spring Summer 2015 collection.

The new Ultimo DD-G products are available from Next, Littlewoods, Tesco, ASOS.com, Figleaves.com, and ultimo.co.uk priced from £27.00.




Introducing the Ultimo ‘Real Women’ of 2014!


Welcome to the newly launched 2014 Ultimo Real Women campaign: every year it seems to get bigger and better and this year is no different, as our 15 gorgeous ladies show off their beautiful bodies in this week’s issue of Closer magazine – one of the UK’s most popular weekly glossies.

The team at Ultimo were absolutely astounded by the number of entries this year with thousands of applications from ladies from across the country, which goes to show just how much our customers want to see real women in their underwear and follow in the footsteps of our famous models like Abbey Clancy, Luisana Lopilato, Mel B, Rachel Hunter, Helena Christensen and Sarah Harding.

Each year the campaign is open to UK women sizes 8-18 and from ages 18+ and it’s our job at Ultimo to pick the best ladies to represent the real women out there – and please believe us when we say it’s a tough job! After reading each entry carefully Ultimo founder Michelle Mone handpicked 15 ladies from across the UK to take part in the campaign and we’re delighted with our winners this year.

We always announce the winners via Facebook and Twitter and they get a great feeling of support from the Ultimo social media community. The winners all get know to each other ahead of the shoot, chatting on Twitter for weeks. One of our winners this year said to us this year: “Coming to the shoot today, I felt as if I was coming to meet my best friends, not strangers!”

We caught up with Ultimo founder, Michelle Mone to get her thoughts on this year’s campaign…

“Since I started Ultimo, it’s always been my aim to boost the confidence of women everywhere, whether it’s by wearing a beautiful Ultimo lingerie set or using Ultimo UTan. The Ultimo Real Women campaign is really important to me as I feel it’s our duty as a brand to showcase women of all shapes and sizes and make them feel good about themselves.

“It’s incredible the feeling the ladies get after the shoot and the new found confidence it gives them. I’ve posed in my lingerie and I can vouch that it’s not an easy thing to do. But I want women to celebrate their bodies and if women out there can relate to the pictures of our Real Women and see how great they look, then I feel we’ve done our job.”

Ultimo’s new stars are shot in a series of poses showing off the latest designs from our elegant AW14 fashion collection – check out the ladies in all of their Ultimo glory here





Lipstick shades, vintage-inspired styles and enticing colours combine to create the luxurious lingerie looks you’ll need to make Autumn Winter the most sumptuous season of all.


When it comes to dressing down, Ultimo’s petrol & navy sets evoke elegance as sultry and mysterious as a midnight sky

Ultimo OMG 'Olivia'  2 Bra, £30, Short, £14 www.ultimo.co.uk

Ultimo OMG ‘Olivia’ Bra, £30, Short, £14

Blue Mood 5

Ultimo ‘Mollie’ Bra, £24, Brazilian, £12

Blue Mood 1

Ultimo ‘Zara’ Bra, £24, Brazilian, £12

Blue Mood 4

Ultimo ‘Olivia’ Bra, £30, Short, £14 / Ultimo ‘Mollie’ Bra, £24, Brazilian, £12


Combining lust-worthy shades of cerise, magenta and deep rose – pink is always a favourite lingerie look. With delicate lace detailing adding a final flourish, these hot hues are must-have for when the temperature dips


Ultimo ‘Mollie’ Bra, £24, Brazilian, £12

Pink Mood 2

Ultimo ‘Naomi’ Bra, £24, Brazilian, £12

Pink Mood 1

Ultimo Black Label ‘Delores’ Bra, £40, Short, £18, Thong, £16

Pink Mood 3

Ultimo ‘Mollie’ Bra, £24, Brazilian, £12 / Ultimo ‘Naomi’ Bra, £24, Brief, £12

Shop the full AW14 collection here





Ultimo The One 'Zara' Bra, £24, Brazilian, £12 www.ultimo.co.ukWith an emphasis on exquisite styling and figure-flattering shapes, our Autumn Winter 2014 collection is a lesson in luxury.

Included in the brand new collection are Ultimo classics, reinterpreted for the season ahead in a sumptuous palette of petrols, pewter and prints; from everyday cleavage bras, to beautiful balconies and back-plunging bustiers.

Stand out pieces from the collection include Ultimo ‘Blake’ a sophisticated range for print worshippers crafted from a fashion-forward floral satin. The range features Ultimo’s iconic OMG Plunge Bra that adds 2-cup sizes and is finished elegantly with a ribbon bow and gold brand-embossed tag.

Ultimo Black Label 'Hallie' 2 Bra, £35, Short, £18 www.ultimo.co.uk

Reflecting an altogether more grown up lingerie-look, Ultimo ‘Hallie’ is hyper feminine and embraces the return of the powerful womanly silhouette. Crafted from leopard print satin and overlaid with bewitching black lace, this is classic Ultimo at its best – feminine, glamorous and seductive.

Ultimo The One 'Mollie' Bra, £24, Brazilian, £12 www.ultimo.co.uk

Presenting the perfect everyday range is Ultimo ‘Mollie’ in stylish petrol blue. This stunning bra and matching brief set is playful, sexy and sophisticated, crafted from super-smooth stretch satin complimented with black lace detailing. ‘The One’ bra cup delivers a beautifully rounded, natural-looking cleavage, whilst the rear straps feature the option of racer back.

Ultimo The One 'Jessie' Bra, £24, Brazilian, £12 www.ultimo.co.uk

Other designs from the collection include Ultimo ‘Jessie’, a fun and flirty lace range, and Ultimo ‘Olivia’, a luscious navy blue bra and matching brief set.

Ultimo OMG 'Olivia'  2 Bra, £30, Short, £14 www.ultimo.co.uk

Michelle Mone, creator of Ultimo, said; “The new Ultimo collection for autumn winter is all about the ‘wow’ factor. Our classic bras have been updated with the season’s most stylish prints and shades, presenting seriously sumptuous lingerie for women who want to look and feel fabulous.”

Shop the new collection here