With Michelle Mone’s book ‘My Fight to The Top’ currently flying off the shelves, March has been a busy month for Michelle and Ultimo, with the opening of two new concessions in Liverpool and Glasgow. These concessions will allow for a more personalised shopping experience by helping women find their perfect fit and improve their access to a range of stylish, innovative and confidence boosting lingerie.

At Debenhams in Liverpool, Michelle Mone was looking chic in a crisp white shirt, Victoria Beckham tailored trousers and the Ultimo Black Label Harness, which can be worn with lingerie, or over a blouse for an edgy ’50 shades’ look!

Michelle Mone Liverpool 3   6
Ultimo Black Label Harness (£12)

Michelle opened a second concession this month at Debenhams in her hometown of Glasgow. It was a great opportunity for Michelle to chat with local press, bloggers and members of the public.

At the launch, Michelle showed off her enviable figure in a sheer cutaway top with a black Ultimo OMG Erin bra.

Michelle Mone Expands Lingerie Empire  Screen Shot 2015-04-13 at 15.00.01
OMG Erin Bra, Black (£30), also available in Magenta

As well as offering bra fittings at each of the concessions, Michelle was also interviewed by the Liverpool Echo, where she shared her top tips to better your boobs! As well as making sure you’re wearing the right size bra, Michelle would recommend you try before you buy and wear your lingerie with confidence!

Don’t forget to take a look at our mid-season sale and treat yourselves to up to 70% off!

To shop the new collection:

Ultimo x




Fall in love with Ultimo: Stunning SS12 Collection Unveiled


Stunning new SS12 collection unveiled in time for Valentine’s Day

We’re sure you have seen our gorgeous face & body Luisana hitting the headlines in the brand new collection just in time to raise temperatures this Valentine’s Day.

The campaign shots of the jaw-droppingly beautiful Mrs Buble reveals the sensational curves that stole his heart in our ultra-sexy new campaign.

Ultimo SS12 collection features three stunning new styles designed to create killer curves in lace, satin, sleek pastel and print.

Retro-inspired sophistication meets bombshell in the black and pink ‘Spy,’ creating a super seductive silhouette with irresistible curves.

Spy Bra £28.00 High-waisted brief £14.50


Mirage Bra £28.00 Thong £12.50

Celebrating feminine charm with pastel and lace, the timeless pale green and navy ‘Evangeline’ is elegantly flirtatious, while the silky animal print ‘Mirage’ is designed to reveal the inner temptress.

Evangeline Bra £28.00 Shorts £14.50

 “Women want to feel confident in their underwear by choosing a style of lingerie that accentuates all the right places,” says Michelle Mone OBE, creator of Ultimo.

 “The new collection is not only very sophisticated and feminine but feels comfortable as well so that you have that confidence from the inside out.”

 Luisana, added: “I usually have to wear plain underwear when I’m filming so it was incredible to be wearing such gorgeous lingerie.

 “I love the colour of Evangeline – the mint green really highlights my skin tone but the lace gives it that sexy edge.

 “The high-waisted shorts of Spy create gorgeous feminine curves which make you feel amazing.”

 Actress Luisana (24) – who has more than a million followers on twitter – was unveiled as the new face of Ultimo in October 2011, which helped spark a 34 per cent increase in sales in December last year when our winter campaign was unveiled in the run up to Christmas.

Luisana’s sizzling Ultimo winter 2011 campaign shots sparked a boost in sales

We are thrilled to have such an incredible model for the brand on board and have had terrific feedback.  Luisana’s natural beauty and charisma really reflect the confidence and curves that Ultimo is all about and we can’t wait to shoot the next campaign in a couple of months.

Ultimo founder Michelle Mone OBE with face & body Luisana Lopilato
 To see the full fashion collection visit and Debenhams stores nationwide

Don’t miss out on all our upcoming competitions, giveaways and special offers – like Ultimo on facebook

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Christmas Collection

Unwrap in Style with the Ultimo Christmas Collection

Christmas CollectionUltimo, the UK’s leading lingerie brand, has unveiled a sparklingly luxurious collection for Christmas, available from Ultimo’s online boutique and Debenhams stores nationwide.

The new collection goes on sale at the beginning of November and boasts a range of delicate designs to celebrate the festive season. From elegant and refined to fun and flirty, the collection is available in sizes up to a G cup, and makes both the perfect gift for a loved one and the perfect foundation for under a party dress.

ShowgirlUltimo Showgirl, from the new Boudoir collection, is a lavish lesson in seduction. Crafted from sheer black chiffon and embellished with feathers, ribbon and pearls, this set is both decadent and sensual. The stylish long-line balcony bra is matched beautifully with French knickers, trimmed elegantly with a chiffon ruched frill and satin bonding.


Ultimo Disco, is a fabulously frivolous design created especially for the party season. Made from a soft stretch cotton blend and dazzling silver sequins, this range is designed to fit and flatter. Whether you wear it as inner or outer wear, Disco will guarantee you make a celebratory style statement.

VersaillesUltimo Versailles is a stunning vintage inspired design with elaborate lotus flower embroidery. The floral creation in crimson, black and emerald green finished with a satin bow and tassel makes this a gorgeous gift, whilst the plunge bra gives a va-va-voom cleavage, the perfect accessory for under a glamorous party dress.

Ultimo Tassels brings tantalizing drama to the collection; an explosion of luxury satin in rich Cadbury purple combines with black jewels and guipure trim to create a thoroughly glamorous lingerie range, perfectly on trend for autumn winter and an ode to the female form.

To buy any of the gorgeous ranges listed above, visit our website, or create a wish list and email a tiny hint to that other person in your life… Alternatively, Ultimo sell eGift Cards – get it right every time!


OMG – the next best thing to breast surgery?


The world’s most renowned cosmetic surgeon and star of ABC hit series “Extreme Makeover”, Dr Garth Fisher M.D, F.A.C.S, has hailed Ultimo’s new ‘OMG Extreme Cleavage Bra’ the next best thing to having a boob operation!

The patented and design registered bra is Ultimo’s tenth invention, bringing together for the first time ever the firm’s unique ICON ‘boob lift’ technology that propels the breast upward and Grade-A silicone gel technology that adds minimum two cups sizes. The result, developed over two years costing a six figure sum, is a gravity-defying ‘OMG’ cleavage that looks, moves and feels like the real thing!

Dr. Garth Fisher, who is the most sought after breast surgeon in the world and board-certified by the American Board of Plastic Surgery, said;

Ultimo OMG Bra is the next best thing to having naturally large breasts and the ideal solution for those who would not consider surgery. The secret to this bra is that not only does it lift and add volume, but it moves like real breasts thanks to the patented Grade-A silicone within the cup.

“The use of foam, water and air in bras – yes these all add volume, but to achieve a natural look you need to create the illusion of real breast tissue. Ultimo’s OMG bra does exactly that as it moulds sensitively around the breast and mimics the same movement as breast ligaments. I have never seen any other bra on the market that does this.”

The OMG Extreme Cleavage Bra has launched in Debenhams stores and online at priced at just £24.00. The bra, part of Ultimo’s new Miracle Solutions collection is available in sizes 30-38 A-DD.

Dr. Garth Fisher added;

“It’s an incredible bra and I would recommend it to any woman looking to achieve an enhanced cleavage without going under the knife. It’s as close as you’ll get to the real thing and having a full breast augmentation.”

Michelle Mone OBE, creator of Ultimo and the OMG bra, said;

“It’s really exciting to have Dr Fisher’s stamp of approval. Our aim when developing this bra was to create the “Ferrari” of all cleavage bras and Ultimo OMG is exactly that, as it’s infinitely more natural-looking compared with any cleavage bra currently on the market. We’re delighted that it’s being recognised worldwide as the next best thing to surgery and have no doubt that women are going to love it.

“Any female even considering breast implants, forget it, this bra will give you the exact same effect without the hefty price tag and physical scarring. Every single woman who wants bigger boobs should get one of these bras.”

“People keep saying ‘cleavage is back’, but it never went away! Men will always love cleavage and women will always feel sexier and more feminine with a fuller cup. It’s a fact. The most common complaint from women is that their unhappy with their size and this bra is the perfect solution.”


Buy yours now!  Click here to buy your OMG bra; combining Boob lift technology with our Award-winning Volume and Cleavage, for only £24!


The World’s First Boob Lift Bra – We have Lift Off!



After two years of inventing, with 100 years of combined technical experience behind it and costing a massive six-figure sum, Ultimo, the UK’s leading designer lingerie brand, unveilled the world’s most technologically advanced bra that achieves a complete and instant boob lift!

The super-advanced, lightweight ICON bra is the 21st century solution to saggy boobs and the most ground-breaking bra innovation to hit the bra world in over 10 years. In 1999 Ultimo launched the first ever ‘boob job’ bra and now they unveil the ‘boob lift’ bra, which launches today in Debenhams stores nationwide and online at priced at an incredible £19.00.

Ultimo ICON uplifts, reshapes and contours the breast to perfection making the wearer feel like she’s had a boob lift, owing to the bras complex web of microscopic fibres concealed in the compressed foam and the secret in-built ICON sling that propels the breast upwards.Michelle Mone OBE, creator of Ultimo ICON, said;

Ultimo ICON is the world’s first boob lift bra and light years ahead of other bras out there. Not only does ICON dramatically uplift the breast, but it’s also the most comfortable and lightweight bra in the world – women won’t even know they’re wearing it!

Ultimo ICON is for women of all ages; it works to prevent younger breasts from sagging and for women who already have saggy boobs, it uplifts the breasts in an instant to the perky pair they once were, making the breasts look up to ten years younger just like a boob lift.”


Icon Technology

ICON was tested on 100 women with an outstanding 100 per cent of them reporting that the design gives ‘dramatic uplift’ and ‘spectacular shape’, with many of the women saying that it made their breasts ‘look up to 10 years younger’. A vast majority of the wearers also reported that the bra remained ‘incredibly comfortable’ and that it ‘feels invisible’ after wearing it for a solid 24 hours.

ICON promises to deliver the same effect as having had a breast uplift operation, but without the cost and health risks of going under the knife. Debenhams is so excited about the new invention and placed its order a year ago.

Michelle added;

“People are obsessed with looking younger and getting rid of wrinkles on their face, but lack of shape and perkiness to the breast area is a dead giveaway to a woman’s age too and can also be given a more youthful look, which is exactly what ICON technology delivers. For younger wearers it will also help preserve that youthful silhouette and prevent sagging.

“I’ve been inventing, designing and manufacturing bras for over a decade now and this is without doubt the most advanced invention ever to hit the bra world. Each small stitch on the ICON bra is one giant leap for womankind. The bra was named the ICON because we truly believe it will become an iconic lingerie product.”

You can buy Ultimo icon for just £19 in classic nude, black and white.  Available in sizes 30B -38D from the Ultimo website, or in store in Debenhams nationwide.  Coming soon in fantastic fashion colours and prints!