50 shades

MICHELLE MONE MODELS ULTIMO AT NEW CONCESSION OPENINGS

With Michelle Mone’s book ‘My Fight to The Top’ currently flying off the shelves, March has been a busy month for Michelle and Ultimo, with the opening of two new concessions in Liverpool and Glasgow. These concessions will allow for a more personalised shopping experience by helping women find their perfect fit and improve their access to a range of stylish, innovative and confidence boosting lingerie.

At Debenhams in Liverpool, Michelle Mone was looking chic in a crisp white shirt, Victoria Beckham tailored trousers and the Ultimo Black Label Harness, which can be worn with lingerie, or over a blouse for an edgy ’50 shades’ look!

Michelle Mone Liverpool 3   6
Ultimo Black Label Harness (£12)


Michelle opened a second concession this month at Debenhams in her hometown of Glasgow. It was a great opportunity for Michelle to chat with local press, bloggers and members of the public.

At the launch, Michelle showed off her enviable figure in a sheer cutaway top with a black Ultimo OMG Erin bra.

Michelle Mone Expands Lingerie Empire  Screen Shot 2015-04-13 at 15.00.01
OMG Erin Bra, Black (£30), also available in Magenta


As well as offering bra fittings at each of the concessions, Michelle was also interviewed by the Liverpool Echo, where she shared her top tips to better your boobs! As well as making sure you’re wearing the right size bra, Michelle would recommend you try before you buy and wear your lingerie with confidence!

Don’t forget to take a look at our mid-season sale and treat yourselves to up to 70% off!

To shop the new collection:
http://bit.ly/UltimoNewArrivals

Love,
Ultimo x

 

 

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