flirty and fun

Ranges of the week!

Here at Ultimo HQ, we all have our favourite ranges, and we have decided to showcase the top picks for you each week; 1 from Sale, 1 from Ultimo, and 1 from Miss Ultimo.  So whatever your style, we’ll have it covered!

Our Ultimo Sale Pick this week is the fabulous Fern Range.  In sizes D-G with no added gel but a perfect plunging shape, this beautiful bra and matching shorts are sure to grab attention.  The classy navy colour works well with any skin tone, adding more warmth to the skin, and softer to the eye than traditional black.  Its delicately embroidered detail is reminiscent of art nouveau, and the organic feminine curves add interest to the carefully crafted cups.  The diamante detail on the strap adds that little extra sparkle to a simply stunning set.

Our Ultimo fashion pick, comes from our innovative Icon range with Boob-lift technology as standard.  In gorgeous animal print, this bra is smooth and uplifting; perfect for every day wear.  We also have matching shorts to give you that fantastic feeling all over.  At only £20, Animal Icon is fantastic value.  After two years of inventing, with 100 years of combined technical experience behind it and costing a massive six-figure sum, Ultimo, the UK’s leading designer lingerie brand unveilled the world’s most technologically advanced bra that achieves a complete and instant boob lift! The complex web of microscopic fibres concealed within the compressed foam and secret in-built ICON sling propels the breast upwards, whilst a clever combination of wonderfully soft micro fibre and soft micro bonded straps provide unrivalled all day comfort. Smooth finished cup ensures lines, seams and overspill are a thing of the past.  Buy yours now!

And now to Miss Ultimo, our hugely popular fun & flirty range of lingerie, with bras from only £16!  This week we feature the gorgeous Cherub range.  Featuring a cheeky cherub microfibre striped print in bright colours teamed with black lace ribbon slot and cherub guipure motifs, this set is anything but dull.  With contrasting stripes that are way ahead of the trend, embrace your inner fashionista!

Hats Off to Sugababe Jade Ewen!

Pop star Jade Ewen, 22, the face and body of Miss Ultimo, looks gorgeous as she fronts the brand’s stunning new Christmas collection, on sale in Debenhams stores and online at from Sunday 12 December.

The fashionista, who will appear in Debenhams Oxford Street on Wednesday 15th December at 12noon to promote the range, shows off Miss Ultimo’s dazzling new designs for Christmas, styled with biker gloves and quirky hats.

Jade, who was announced as the new Miss Ultimo earlier this year, said;

“I think boys find the prospect of buying lingerie for their other half absolutely terrifying. There is so much to take into consideration – size, style, shape, colour, fit – I can see why it would be overwhelming. My boyfriend has never been brave enough to buy me lingerie!

“My advice to all the men out there would be, first of all, if you’re going to go to the trouble of buying lingerie make sure you get her size right, as it might just backfire if you don’t! A quick peek in her lingerie drawer when she’s not looking will solve that problem.

“Secondly, check out her wardrobe to get a feel for her style; if she has a lot of colour in there, go for something colourful underneath. If she loves her fashion, go for a long line bra or stylish print. Girls love lingerie, especially at Christmas.”

Packed with festive frills and funky prints, the latest range features three new stylish designs – ‘Cherub’, ‘School Rebel’ and ‘Rockabilly’ – available in sizes 32A-38DD priced from just £8.00.

Jade added;

“The new Miss Ultimo collection is perfect for Christmas and makes a great gift. It strikes the perfect balance between girly and sexy, fits perfectly and creates curves in all the right places.”

Michelle Mone OBE, creator of Miss Ultimo, said;

“Miss Ultimo is all about having fun. The new designs from the Christmas collection ensure your style can spread through your entire look, from your party dress right down to your lingerie. Jade looks absolutely gorgeous in the new campaign and is the perfect fit with the Miss Ultimo brand.”

Miss Ultimo is dedicated to delivering gorgeous lingerie that fuses stylish and funky looks with a fabulous fit. Inside each cup you will also find the Miss Ultimo ‘signature’; an embossed lady carved from the cup to provide comfort, support and uplift.

The Miss Ultimo Christmas collection is available from Debenhams stores nationwide and online at

Jade Ewen

Jade Ewen unveilled as our new Miss Ultimo!

Jade Ewen

With her fabulous figure and sultry good looks, it’s easy to see why Sugababe Jade Ewen has been snapped up to replace Peaches Geldof as the brand new ‘face & body’ of Miss Ultimo!

The stunning British pop star, Jade, 22, struts her stuff in the latest campaign for the high street lingerie label, showcasing the brand new showstopping Autumn Winter collection available exclusively from Debenhams stores nationwide and online at

Candy Shop

Jade Ewen said,

“I am so excited to be working with Miss Ultimo. I have always been a huge fan of the brand and its creator Michelle Mone.  I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of fun.

“If you’re anything like me and love fashion and gorgeous lingerie, Miss Ultimo’s new Autumn Winter collection is perfect. I particularly love ‘Candy Shop’ for its retro styling and ‘Denim’ for its wearability factor.”

Michelle Mone OBE, 38, said,

“Jade has a beautiful, healthy figure and a natural flair for fashion, which works incredibly well with the Miss Ultimo brand. She’s exactly what Miss Ultimo is all about in terms of her style, spirit and energy. We’re really excited to have her on board and we have no doubt the Autumn Winter collection will be a huge talking point in the fashion world this season.”

Hearts & ArrowsPacked with pretty frills and eye-popping brights, the new collection is inspired by the savvy style of St Trinians and retro styling from the fifties. Available from just £8.00, the range boasts six new designs available in sizes 32A-38DD and features some of the season’s hottest trends, including bold pops of colour (‘Candy Shop’), feminine florals (‘Surprise Party’), double denim (‘Denim’) and sharp monochrome (Sweet Dreams).

Miss Ultimo is dedicated to delivering gorgeous lingerie that fuses stylish and funky looks with a fabulous fit. Inside each cup you will also find the Miss Ultimo ‘signature’; an embossed lady carved from the cup to provide comfort, support and uplift.

The Miss Ultimo collection has now officially launched and is available exclusively in Debenhams stores nationwide and through Miss Ultimo’s website ( To view the whole collection, click here!