Ultimo battle the big freeze and promise ‘business as usual’

Despite the Arctic conditions, Michelle Mone OBE has announced that Ultimo, the UK’s leading designer lingerie brand, will endeavor to deliver its goods right up until Christmas Eve. The firm, who unveil a brand new Christmas campaign today, will take orders from customers as late as 12noon on Thursday 23^rd December.

Michelle Mone OBE, creator of Ultimo, said;

“A huge number of online retailers have struggled to fulfill their customers’ delivery dates due to the weather conditions, with some even withdrawing orders altogether – but we’re working incredibly hard to ensure every order leaves our warehouse and that our customers are not left empty handed this Christmas.

“We’ve provided a 4×4 shuttle service for our staff to get them safely to-and-from work and also dropped off our own parcels at main depots in light of the postal service’s struggling to reach our warehouses.

“Providing customers place their orders by 12noon on Thursday 23^rd December, we will ensure they’re parcels are dispatched in time for Christmas. These are not the ideal weather conditions we would choose for the last shopping week before Christmas, but we’re promising ‘business as usual’.”

Michelle added;

“It’s been really tough out there, but everyone at Ultimo has pulled together to battle the elements and get orders out there to ensure it’s a merry Christmas all round.”

The latest Christmas campaign from Ultimo, which launches today, features stunning Brazilian Supermodel Raica Oliveira, the new ‘face and body’ of the brand. Raica was appointed last month and in the latest campaign showcases Ultimo’s limited edition Christmas designs, Ultimo ‘Fantasy’ and Ultimo ‘Enchanted’.

Michelle added;

“Lingerie is a wonderful gift at Christmas. Nothing says ‘I love you’ quite like a gorgeous set of underwear, so I‘d encourage every man out there to place their orders quick. The new designs are sensual, sexy and elegant and perfect for adding some sparkle to your partner’s lingerie drawer this season.”

Ultimo, the UK’s leading designer lingerie brand has a presence in more than 145 Debenhams stores nationwide including 23 “shop in shop” boutiques with its core brands including Ultimo, Miss Ultimo, Ultimo Miracle Solutions, Ultimo Shapewear and Adore Moi by Ultimo.

The brand new Ultimo Christmas collection is available from Debenhams stores and www.ultimo.co.uk.

Bespoke Tartan range to celebrate Ultimo’s scottish roots; Happy St. Andrew’s Day!

Since launching Ultimo in 1999, Michelle Mone OBE has remained a proud Scot, committed to her Celtic roots and heritage – and now the entrepreneur has taken her Scottish pride to a whole new level by launching her very own Ultimo tartan on St. Andrew’s Day, Scotland’s official national day!

Michelle, 39, who last week received an OBE for her services to the UK lingerie industry, developed the bespoke tartan for a limited edition range of lingerie, aptly named “Tartan‟, which launches in Debenhams stores and online today, Tuesday 30 November.

The gorgeous Scottish-inspired set is available in sizes 30–38 A-D priced at £27.00 for the balcony bra and £12.00 for the thong. The range is crafted from a luxurious printed satin and given a contemporary twist finished with a stylish black eye-lash lace and black ribbon bows.

Michelle Mone OBE, creator of Ultimo, said; “Whilst Ultimo is a globally recognised brand and stocked throughout the UK, I wanted to celebrate the brand‟s Scottish roots and create something fun and flirty in celebration of St Andrews Day.

“Over the past few years tartan has shed its traditional roots and become synonymous with fashion, thanks to designers like Christopher Kane and Vivienne Westwood – and it‟s perfectly fitting that Ultimo should be the first lingerie brand to have their very own tartan. This range is gorgeous and every Scottish lassie should have a set in their lingerie drawer!”

Ultimo “Tartan‟ goes on sale today in Debenhams Stores nationwide and online at www.ultimo.co.uk . The range is modelled by Ultimo’s brand new “face & body”, Brazilian supermodel Raica Oliveira – former girlfriend of football superstar Ronaldo and ex Victoria Secrets model.