Ultimo battle the big freeze and promise ‘business as usual’

Despite the Arctic conditions, Michelle Mone OBE has announced that Ultimo, the UK’s leading designer lingerie brand, will endeavor to deliver its goods right up until Christmas Eve. The firm, who unveil a brand new Christmas campaign today, will take orders from customers as late as 12noon on Thursday 23rd December.

Michelle Mone OBE, creator of Ultimo, said;

“A huge number of online retailers have struggled to fulfill their customers’ delivery dates due to the weather conditions, with some even withdrawing orders altogether – but we’re working incredibly hard to ensure every order leaves our warehouse and that our customers are not left empty handed this Christmas.

“We’ve provided a 4×4 shuttle service for our staff to get them safely to-and-from work and also dropped off our own parcels at main depots in light of the postal service’s struggling to reach our warehouses.

“Providing customers place their orders by 12noon on Thursday 23rd December, we will ensure they’re parcels are dispatched in time for Christmas. These are not the ideal weather conditions we would choose for the last shopping week before Christmas, but we’re promising ‘business as usual’.”

Michelle added;

“It’s been really tough out there, but everyone at Ultimo has pulled together to battle the elements and get orders out there to ensure it’s a merry Christmas all round.”

The latest Christmas campaign from Ultimo, which launches today, features stunning Brazilian Supermodel Raica Oliveira, the new ‘face and body’ of the brand. Raica was appointed last month and in the latest campaign showcases Ultimo’s limited edition Christmas designs, Ultimo ‘Fantasy’ and Ultimo ‘Enchanted’.

Michelle added;

“Lingerie is a wonderful gift at Christmas. Nothing says ‘I love you’ quite like a gorgeous set of underwear, so I‘d encourage every man out there to place their orders quick. The new designs are sensual, sexy and elegant and perfect for adding some sparkle to your partner’s lingerie drawer this season.”

Ultimo, the UK’s leading designer lingerie brand has a presence in more than 145 Debenhams stores nationwide including 23 “shop in shop” boutiques with its core brands including Ultimo, Miss Ultimo, Ultimo Miracle Solutions, Ultimo Shapewear and Adore Moi by Ultimo.

The brand new Ultimo Christmas collection is available from Debenhams stores and www.ultimo.co.uk.


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