Fall in love with Ultimo: Stunning SS12 Collection Unveiled

FALL IN LOVE WITH ULTIMO

Stunning new SS12 collection unveiled in time for Valentine’s Day

We’re sure you have seen our gorgeous face & body Luisana hitting the headlines in the brand new collection just in time to raise temperatures this Valentine’s Day.

The campaign shots of the jaw-droppingly beautiful Mrs Buble reveals the sensational curves that stole his heart in our ultra-sexy new campaign.

Ultimo SS12 collection features three stunning new styles designed to create killer curves in lace, satin, sleek pastel and print.

Retro-inspired sophistication meets bombshell in the black and pink ‘Spy,’ creating a super seductive silhouette with irresistible curves.

Spy Bra £28.00 High-waisted brief £14.50
http://tinyurl.com/79ysd7b

 

Mirage Bra £28.00 Thong £12.50
http://tinyurl.com/7n69zrz

Celebrating feminine charm with pastel and lace, the timeless pale green and navy ‘Evangeline’ is elegantly flirtatious, while the silky animal print ‘Mirage’ is designed to reveal the inner temptress.

Evangeline Bra £28.00 Shorts £14.50
http://tinyurl.com/7qpfumn

 “Women want to feel confident in their underwear by choosing a style of lingerie that accentuates all the right places,” says Michelle Mone OBE, creator of Ultimo.

 “The new collection is not only very sophisticated and feminine but feels comfortable as well so that you have that confidence from the inside out.”

 Luisana, added: “I usually have to wear plain underwear when I’m filming so it was incredible to be wearing such gorgeous lingerie.

 “I love the colour of Evangeline – the mint green really highlights my skin tone but the lace gives it that sexy edge.

 “The high-waisted shorts of Spy create gorgeous feminine curves which make you feel amazing.”

 Actress Luisana (24) – who has more than a million followers on twitter – was unveiled as the new face of Ultimo in October 2011, which helped spark a 34 per cent increase in sales in December last year when our winter campaign was unveiled in the run up to Christmas.

Luisana’s sizzling Ultimo winter 2011 campaign shots sparked a boost in sales

We are thrilled to have such an incredible model for the brand on board and have had terrific feedback.  Luisana’s natural beauty and charisma really reflect the confidence and curves that Ultimo is all about and we can’t wait to shoot the next campaign in a couple of months.

Ultimo founder Michelle Mone OBE with face & body Luisana Lopilato

 To see the full fashion collection visit www.ultimo.co.uk and Debenhams stores nationwide

Don’t miss out on all our upcoming competitions, giveaways and special offers – like Ultimo on facebook www.facebook.com/pages/Ultimo/256959752075

or follow us on twitter www.twitter.com/ultimoworld

 

Merry Christmas! Love Ultimo x

Ultimo, the UK’s leading designer lingerie brand has unveiled a brand new Christmas viral video campaign featuring Brazilian beauty Racia Oliveira, the brand’s latest “face and body”.

The 42-second video, which launches today online at www.ultimo.co.uk, features the stunning supermodel in a top hat and silver sequined Ultimo lingerie set, strutting her stuff through a stately home.

Michelle Mone OBE said;

“We wanted to do something a little bit special for the festive season and add an element of virality to our Christmas campaign. Raica looks incredible in the video, which is already providing incredible popular online – particularly with men, funnily enough!”

Sales for the firms’ lingerie have rocket by 91% in the past week, as men clamber to buy their ladies sexy smalls in time for Christmas – including ‘Disco’, a stunning sequined range showcased beautifully by the new video.

Michelle Mone OBE, creator of Ultimo, said;

“Christmas is always a key time for lingerie, but we’ve been amazed at just how much sales have shot up. Ultimo sales have increased dramatically this past week and we’re expecting sales to continue to soar right up until Christmas Eve.

“Compared with last year, we’re definitely seeing increased demand for our more elaborate embellished pieces accessorized with the likes of feathers, beads and sequins. Our customers are being much more daring and clearly buying for the bedroom! Our best-selling range is Ultimo ‘Disco’, a stunning sequinned range that can be worn under your party dress or even as outerwear.”

Ultimo ‘Disco’, as modelled by Raica in the new video, is available from Debenhams and www.ultimo.co.uk as part of the Ultimo Christmas collection, priced at £35 for the multiway balcony bra, £20 for the short and £15 for the thong. The range is available in sizes 30-38 A-G for the bra and 8-18 for the briefs.

Michelle added; “Lingerie is a wonderful gift at Christmas. Nothing says ‘I love you’ quite like a gorgeous set of underwear, so I’d encourage every man out there to check out Ultimo’s Christmas collection. Every single piece is sensual, sexy and elegant and perfect for adding some sparkle to your lady’s lingerie drawer this season!”

ULTIMO CREATE £800,000 DIAMOND ENCRUSTED BRA FOR CHRISTMAS

Ultimo has unveiled the most expensive bra in the UK, the ‘Ultimo Diamond Back Miracle Bra’ – a diamond encrusted creation worth a staggering £800,000.  So gentlemen, if you’re feeling generous and want to spoil your lady this Christmas, this is the only way to do it!

The Ultimo ‘Diamond Back Miracle Bra’ is adorned with 32 brilliant-cut, white 1 carat diamonds that form the backstrap. Designed by Ultimo Creator Michelle Mone OBE and esteemed jeweler Grant Macintyre, the diamond expert behind Lime Blue, the bra features 32 carats of diamonds in total, all set in platinum.

Michelle Mone OBE said;

“What girl doesn’t want to be draped in diamonds from head to toe? We designed this bra as the perfect gift for girls who love diamonds. What makes it so unique and sexy, is that the diamonds grace the lower back, one of the most sensual parts of a woman’s body. Also, if you have £800,000 worth of diamonds on your body, why keep them under wraps! This bra cleverly allows you to show them off, revealing just the right amount of skin.”

The founder of Lime Blue, Grant Macintyre, has 25 years of experience working with diamonds, and said;

“Michelle approached us to help design a uniquely stunning Ultimo bra for Christmas. We have all seen bras with cups covered in diamonds, but we wanted to design something more elegant and wearable. We’ve definitely achieved it with the Ultimo ‘Diamond Back Miracle Bra’ and any man wanting to wow their lady this Christmas, this is a surefire way to do it.

“We’re hopeful that at least one or two men will come forward to order the bra, which will be made to order by a team of expert bra technicians and our diamond specialists. Nothing says ‘I love you’ quite like diamonds.”

Looking to spend a little less? Even better news, as a purse-friendly carbon copy of the bra has also been created and launches today in Debenhams stores and online at www.ultimo.co.uk priced at just £35.00. Crafted from luxury satin and diamanté crystals, the bra is the perfect accessory to add some bling to backless outfits and party dresses. The Ultimo ‘Diamanté Back Bra’ is part of the brand’s ‘Miracle Solutions’ range and comes in black and white, in sizes 30–38 A–D.

Michelle added:

“Everyone has felt the pinch of the recession, so we created an identical bra design replacing the diamonds with diamanté crystals. Women can stay equally as stylish and glamorous on a budget thanks to this bra.”

The brand new Ultimo ‘Diamanté Back Bra’ is available from Debenhams and www.ultimo.co.uk priced at £35.00, and can be worn both conventionally and halterneck. The Ultimo ‘Diamond Back Miracle Bra’ can be made to order – for further information please contact 0845 812 0202.

Unwrap in Style with the Ultimo Christmas Collection

Ultimo, the UK’s leading lingerie brand, has unveiled a sparklingly luxurious collection for Christmas, available from Ultimo’s online boutique and Debenhams stores nationwide.

The new collection goes on sale at the beginning of November and boasts a range of delicate designs to celebrate the festive season. From elegant and refined to fun and flirty, the collection is available in sizes up to a G cup, and makes both the perfect gift for a loved one and the perfect foundation for under a party dress.

Ultimo Showgirl, from the new Boudoir collection, is a lavish lesson in seduction. Crafted from sheer black chiffon and embellished with feathers, ribbon and pearls, this set is both decadent and sensual. The stylish long-line balcony bra is matched beautifully with French knickers, trimmed elegantly with a chiffon ruched frill and satin bonding.

Ultimo Disco, is a fabulously frivolous design created especially for the party season. Made from a soft stretch cotton blend and dazzling silver sequins, this range is designed to fit and flatter. Whether you wear it as inner or outer wear, Disco will guarantee you make a celebratory style statement.

Ultimo Versailles is a stunning vintage inspired design with elaborate lotus flower embroidery. The floral creation in crimson, black and emerald green finished with a satin bow and tassel makes this a gorgeous gift, whilst the plunge bra gives a va-va-voom cleavage, the perfect accessory for under a glamorous party dress.

Ultimo Tassels brings tantalizing drama to the collection; an explosion of luxury satin in rich Cadbury purple combines with black jewels and guipure trim to create a thoroughly glamorous lingerie range, perfectly on trend for autumn winter and an ode to the female form.

To buy any of the gorgeous ranges listed above, visit our website, or create a wish list and email a tiny hint to that other person in your life… Alternatively, Ultimo sell eGift Cards – get it right every time!