The 42-second video, which launches today online at www.ultimo.co.uk, features the stunning supermodel in a top hat and silver sequined Ultimo lingerie set, strutting her stuff through a stately home.
Michelle Mone OBE said;
“We wanted to do something a little bit special for the festive season and add an element of virality to our Christmas campaign. Raica looks incredible in the video, which is already providing incredible popular online – particularly with men, funnily enough!”
Sales for the firms’ lingerie have rocket by 91% in the past week, as men clamber to buy their ladies sexy smalls in time for Christmas – including ‘Disco’, a stunning sequined range showcased beautifully by the new video.
Michelle Mone OBE, creator of Ultimo, said;
“Christmas is always a key time for lingerie, but we’ve been amazed at just how much sales have shot up. Ultimo sales have increased dramatically this past week and we’re expecting sales to continue to soar right up until Christmas Eve.
“Compared with last year, we’re definitely seeing increased demand for our more elaborate embellished pieces accessorized with the likes of feathers, beads and sequins. Our customers are being much more daring and clearly buying for the bedroom! Our best-selling range is Ultimo ‘Disco’, a stunning sequinned range that can be worn under your party dress or even as outerwear.”
Ultimo ‘Disco’, as modelled by Raica in the new video, is available from Debenhams and www.ultimo.co.uk as part of the Ultimo Christmas collection, priced at £35 for the multiway balcony bra, £20 for the short and £15 for the thong. The range is available in sizes 30-38 A-G for the bra and 8-18 for the briefs.
Michelle added; “Lingerie is a wonderful gift at Christmas. Nothing says ‘I love you’ quite like a gorgeous set of underwear, so I’d encourage every man out there to check out Ultimo’s Christmas collection. Every single piece is sensual, sexy and elegant and perfect for adding some sparkle to your lady’s lingerie drawer this season!”