Ultimo has unveiled the most expensive bra in the UK, the ‘Ultimo Diamond Back Miracle Bra’ – a diamond encrusted creation worth a staggering £800,000.  So gentlemen, if you’re feeling generous and want to spoil your lady this Christmas, this is the only way to do it!

The Ultimo ‘Diamond Back Miracle Bra’ is adorned with 32 brilliant-cut, white 1 carat diamonds that form the backstrap. Designed by Ultimo Creator Michelle Mone OBE and esteemed jeweler Grant Macintyre, the diamond expert behind Lime Blue, the bra features 32 carats of diamonds in total, all set in platinum.

Michelle Mone OBE said;

“What girl doesn’t want to be draped in diamonds from head to toe? We designed this bra as the perfect gift for girls who love diamonds. What makes it so unique and sexy, is that the diamonds grace the lower back, one of the most sensual parts of a woman’s body. Also, if you have £800,000 worth of diamonds on your body, why keep them under wraps! This bra cleverly allows you to show them off, revealing just the right amount of skin.”

The founder of Lime Blue, Grant Macintyre, has 25 years of experience working with diamonds, and said;

“Michelle approached us to help design a uniquely stunning Ultimo bra for Christmas. We have all seen bras with cups covered in diamonds, but we wanted to design something more elegant and wearable. We’ve definitely achieved it with the Ultimo ‘Diamond Back Miracle Bra’ and any man wanting to wow their lady this Christmas, this is a surefire way to do it.

“We’re hopeful that at least one or two men will come forward to order the bra, which will be made to order by a team of expert bra technicians and our diamond specialists. Nothing says ‘I love you’ quite like diamonds.”

Looking to spend a little less? Even better news, as a purse-friendly carbon copy of the bra has also been created and launches today in Debenhams stores and online at www.ultimo.co.uk priced at just £35.00. Crafted from luxury satin and diamanté crystals, the bra is the perfect accessory to add some bling to backless outfits and party dresses. The Ultimo ‘Diamanté Back Bra’ is part of the brand’s ‘Miracle Solutions’ range and comes in black and white, in sizes 30–38 A–D.

Michelle added:

“Everyone has felt the pinch of the recession, so we created an identical bra design replacing the diamonds with diamanté crystals. Women can stay equally as stylish and glamorous on a budget thanks to this bra.”

The brand new Ultimo ‘Diamanté Back Bra’ is available from Debenhams and www.ultimo.co.uk priced at £35.00, and can be worn both conventionally and halterneck. The Ultimo ‘Diamond Back Miracle Bra’ can be made to order – for further information please contact 0845 812 0202.



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