Michelle Mone OBE has been giving us a sneak preview of Ultimo Couture gowns that are set to hit the high street in 2011!
As spotted at the Marion Rose Ball for Children with leukemia, and the Pride of Britain Awards, Michelle looks fantastic in some of our beautiful new evening gowns. These are the first Ultimo creations of our Creative Director Brian Rennie who began earlier this year.
Brian, 44, is one of the world’s top fashion designers and was previously the designer behind legendary fashion house Escada. Brian spent 20 years with the luxury brand and whilst there created dresses for some of the world’s most beautiful women including Beyoncé, J-Lo, Catherine Zeta-Jones and Jerry Hall.
Born in Dundee, Brian studied at Ravensbourne College of Art and Design in Kent, before completing a Master of Design degree at the Royal College of Art in London. Brian joins MJM International this week and will head up the design and product development of all Ultimo Couture collections.
Brian Rennie said;
“It’s really exciting to be part of the Ultimo Team. With my 25 years of experience in luxury fashion and Michelle’s amazing retail and business acumen, I really believe we can turn Ultimo Couture into one of the biggest womenswear brands in the country.
“The most exciting element of my new role is the fact that the dresses will be available on the high street. Each design will be every inch as exquisite as the dresses I’ve created for the likes of Mariah Carey, Halle Berry and Kim Basinger, but just without the enormous price tag.
“Creating a collection of glamorous red carpet gowns that are both accessible and affordable is an exciting concept and I can’t wait to get to work on the next collection.”
The stunning new collection is coming to a store near you in the New Year. Keep checking back for all updates on the new collection!
- Belle of the Ball (dailymail.co.uk)
- Count on Carol for Curves (thesun.co.uk)
- The king of Couture (thesun.co.uk)
- Michelle Mone (no1magazine.co.uk)