Welcome to the newly launched 2014 Ultimo Real Women campaign: every year it seems to get bigger and better and this year is no different, as our 15 gorgeous ladies show off their beautiful bodies in this week’s issue of Closer magazine – one of the UK’s most popular weekly glossies.
The team at Ultimo were absolutely astounded by the number of entries this year with thousands of applications from ladies from across the country, which goes to show just how much our customers want to see real women in their underwear and follow in the footsteps of our famous models like Abbey Clancy, Luisana Lopilato, Mel B, Rachel Hunter, Helena Christensen and Sarah Harding.
Each year the campaign is open to UK women sizes 8-18 and from ages 18+ and it’s our job at Ultimo to pick the best ladies to represent the real women out there – and please believe us when we say it’s a tough job! After reading each entry carefully Ultimo founder Michelle Mone handpicked 15 ladies from across the UK to take part in the campaign and we’re delighted with our winners this year.
We always announce the winners via Facebook and Twitter and they get a great feeling of support from the Ultimo social media community. The winners all get know to each other ahead of the shoot, chatting on Twitter for weeks. One of our winners this year said to us this year: “Coming to the shoot today, I felt as if I was coming to meet my best friends, not strangers!”
We caught up with Ultimo founder, Michelle Mone to get her thoughts on this year’s campaign…
“Since I started Ultimo, it’s always been my aim to boost the confidence of women everywhere, whether it’s by wearing a beautiful Ultimo lingerie set or using Ultimo UTan. The Ultimo Real Women campaign is really important to me as I feel it’s our duty as a brand to showcase women of all shapes and sizes and make them feel good about themselves.
“It’s incredible the feeling the ladies get after the shoot and the new found confidence it gives them. I’ve posed in my lingerie and I can vouch that it’s not an easy thing to do. But I want women to celebrate their bodies and if women out there can relate to the pictures of our Real Women and see how great they look, then I feel we’ve done our job.”
Ultimo’s new stars are shot in a series of poses showing off the latest designs from our elegant AW14 fashion collection – check out the ladies in all of their Ultimo glory here