At Ultimo we don’t shy away from showcasing a plentiful cleavage, but recently we’ve found ourselves captivated by its counterpart: the back.

Mysterious and elegant, there’s nothing quite as subtly sexy as showing off your back in a plunging gown or derrière skimming dress, so we’re proud to introduce the ‘Low Back Strapless’ – the latest pioneering ‘party solution‘ designed by Ultimo founder Michelle Mone.



The new, super-smooth and seamless bra features advanced technology that allows its wearer to go strapless AND backless without sacrificing support and lift. Offering an extremely low-cut back, the sexy design – available in classic black and soft ivory priced at £35.00 – also gives the option of two cleavage looks thanks to its removable gel technology. What’s not to love?

Celebrity fans of backless fashion include Rihanna, Nicole Scherzinger and Emma Watson – who recently wowed on the red carpet at the NYC premier of Noah wearing a low-back Oscar de la Renta ball gown.


The Low Back Strapless is a godsend product for women who love back-baring fashion, and as low back designs are an elegant of-the-moment look, we wanted to create the perfect Ultimo product to go with this growing trend that’s not only a hit with the ladies but MEN too!

After quizzing 2000 men in a poll, Ultimo can also reveal that an unexpected 35% of men would prefer to see a bare back before cleavage on a night out. Whilst cleavage came out on top with 39%, only 16% of men nominated décolletage – with shoulders trailing behind with just 10% of votes.

So, you heard it here first lingerie lovers – the back is BACK, so be fashion forward and dare to bare yours in Ultimo!









How hot does the gorgeous Abbey Clancy look in these chic & sexy styles from Ultimo’s brand new summer collection? Very, is the answer.

Showcasing a retro-inspired look complete with swinging sixties bob, Abbey looks picture-perfect in the new collection, which boasts big-cat prints and bold pops of purple – both bang on-trend and perfect for adding some life to your lingerie drawer.

Ultimo ‘Panther’ is distinguished by its stylish animal print. Crafted from smooth microfiber and finished with a silver pendant-drop, this is the perfect set for fashionistas looking to make a statement – available in sizes 32-38 A-E an priced from £24 for the bra, and £12 for the matching Brazilian brief.


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Ultimo ‘The One’ in Purple Lace is a beautifully bold range, crafted from delicately scalloped lace with the added bonus of bust boosting technology. An everyday cleavage classic, ‘The One’ features a graduated foam cup and innovative satin sling that offers extreme cleavage and comfort; all in one bra – perfect for girls craving maximum cleavage, maximum comfort and no double boob-effect.


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Both styles come with a brand NEW feature – a discreet clasp to give the option of racer-back, which is perfect solution for wearing under summer vests.

So, what’s not to love about these bright, stylish and affordable styles that are a ‘must have’ collection for the summer season? Absolutely nothing.

Shop the new styles today at www.ultimo.co.uk






If you didn’t catch sight of our gorgeous founder Michelle Mone’s campaign for British Airways this week, then you must have had your head in the sand! Michelle was photographed wearing a fabulous bespoke British Airways-inspired Ultimo swimsuit, created specially for the occasion by Michelle and our team of talented designers.  The campaign pictures made a splash all over the world and as a result the sales lines at Ultimo HQ have been hotter than the sun!

No matter where you’re soaking up the rays, Ultimo’s swim designs are already making a splash this season. Our contemporary collection oozes jet set glamour with hot summer hues of cobalt and cerise accented with touches of gold to add a little luxury.

High-flying Michelle modelled Ultimo’s on-trend cobalt blue swimsuit (£40) that is the perfect style statement for the beach. This gorgeous swimsuit is available in cobalt and magenta – finished elegantly with brushed gold detail and gentle padding to give subtle boost for the beach.


If a two-piece is more your thing, we have two solutions to flatter any figure. No matter how many hours we spend sweating in the gym or calories counted to achieve the best beach body, sadly there’s little that can be done about smaller-than-desired breasts!

Ultimo’s Fixed Gel Bikini (£30, top £14, brief) comes complete with Ultimo’s famous fixed-gel ‘2-cup-sizes-bigger’ technology to give you the ultimate cleavage for the beach. With a polished new look and feel, this gorgeous halter-neck bikini top with matching brief is a summer essential!

If you have an ample offering, our Non Gel Bikini (£27, top, £14, brief) features non-wired lightweight triangle foam cups crafted from shimmering fabric, this sexy is the perfect style statement that will take you from beach to bar.

Ultimo’s chic collection is the only swimwear you’ll want show off this summer – the only beach cover up you’ll need is sunscreen!

Take the plunge today – shop Ultimo swim.







ImageToday is International Happiness Day and at Ultimo HQ we have an extra spring in our step, as we have waved goodbye to winter and officially welcomed in the spring!

Every woman needs a capsule collection to take her through to the warmer months, so if your underwear drawer is a looking little lacklustre, now is the perfect time to refresh your lingerie look with a selection of sexy, fun and flirty smalls that will spring you right into summer.

If you’d like to strip down and heat things up as the mercury rises, check out our best-selling styles that have been re-worked in mouthwatering tutti-frutti colours for the season. These juicy hues are the perfect complement to sun-kissed skin and guarantee to turn heads from front garden to festival or beach to boudoir.


Ultimo founder Michelle Mone’s original ‘OMG’ plunge bra (bra, £27, short, £12) returns in this season in a classic hot pink shade. Now with an added racer back clip feature, as well as a gold branded Ultimo tag for that extra special designer touch. Much like  spring evenings, the ‘OMG’ is now 50% lighter with improved shape and straps to give optimum boost from every angle.

For some super sexy everyday fashion solutions this season, pack your lingerie drawer (and your holiday suitcase?) full of ‘The One’ (bra, £24, brief, £12) – our classic everyday cleavage bra that offers maximum comfort and banishes the dreaded double boob-effect. Available in a selection of perfect pastels, the mint green lace can be mixed and matched with the ditsy mint green dots, or if you are feeling a little more daring the lively lilac lace or bold animal print will be perfect to wear under whites, strappy dresses or sheer silhouettes this season.

Stock up on your SS14 essentials today at http://www.ultimo.co.uk

HAPPY shopping!






OMG indeed! We didn’t think our founder Michelle Mone’s first ever bra design and Ultimo’s most iconic product could get any better – but we were WRONG!

The OMG Plunge Bra, first worn by Julia Roberts in her Oscar winning portrayal of feisty blonde Erin Brockovich is now an amazing 50% LIGHTER! Developed by Michelle and a team of leading technical experts from across the globe, the new and improved ‘light as air’ product goes on sale today at www.ultimo.co.uk


The £27 bra is famous for launching the Ultimo brand and helping flat-chested women to add 2 full cup sizes to their cleavage without resorting to surgery. We have sold millions of the bras since it first launched in 1999 and, until today, the bra design has remained untouched.

The OMG Plunge bra is the only bra in the world to use real silicone gel, which moulds around the breast to create a naturally rounded, but extreme cleavage. Unlike foam the silicone gel actually moves like real boobs creating the ultimate cleavage illusion.


We caught up with our founder Michelle Mone to ask why she felt the time was right to improve on perfection…

Michelle, why did you decide to improve your iconic ‘first ever’ bra design?

This has been a huge year for Ultimo so far – we’ve overhauled the brand, launched a new website and unveiled our gorgeous new ‘face & body’ Abbey Clancy. So it felt like the right time to review our best-selling product, the OMG Plunge bra, and following months of development have managed to decrease its weight by a massive 50 percent.

So, how is it new and why is it different?

Owing to the use of advanced construction techniques, we’ve improved the structure to give extra boost and projection, and added clever ‘racer back clip’ feature, which gives the option to bring the straps together at the back.

Was it a labour of love making changes to the bra that launched the Ultimo brand?

This product is the original Ultimo bra, so it’s very close to my heart. Over the past 15 years this bra has helped literally millions of women achieve a cracking cleavage – and it paved the way for a whole series of bust-boosting Ultimo designs. If women loved the original, this product is going to blow their minds – it’s without doubt the best, most comfortable and lightweight cleavage bra on the market.

To celebrate the ‘OMG’ being 50% lighter we are offering 25% off all weekend. Simply enter WWW25 at the checkout to receive your discount. T&C’s apply. Offer ends Sunday 16th at midnight.

Bag an Ultimo OMG today ladies – your cleavage will thank you for it!






The red carpet has been rolled away and we have marvelled at the fashion hits (and misses…) to grace the Grammy’s, Globe’s, Brit’s, BAFTA’s and of course, the pièce de résistance – the Academy Awards 2014.

Some said that shoulders were the “new cleavage” and many brought ‘sexy backs’ back in a big way – but one thing is certain, the A-listers looked a picture of perfection from top to toe.

Choosing the best dress to walk (and rock) the red carpet is a time consuming process for the stylists to the stars. We’re sure many painstaking hours were spent deliberating over the perfect shapes and shades to suit, and plaudits must be given to the best supporting roles – the solution underwear – worn to accentuate the curves, or to smooth even the tightest of Hollywood assets.

Whether you are looking for a looking for a little lift, a streamlined silhouette or a show-stopping cleavage,  finding the perfect lingerie to create a fabulous foundation underneath your glamorous gown can be tricky. It’s difficult to select a style you feel comfortable in, plus a strap solution that works with your dress and looks great too. Different gowns demand different solutions and Ultimo offer an unrivalled range of solutions designed to flatter the female form in all of its glory.

Take a look below at our go-to guide and see how, when you have the right solution supporting your party performance, you’ll always be a winner in the style stakes!


Ultimo Low Back Strapless, 30-38 A-DD (£35)


Available in both classic black & pale ivory, this low-back bra offers unrivalled support and shape, with an extremely low cut back. The stunning shape provides a seamless silhouette and a beautiful base for both fashion and bridal garments. With removable gel for 2 cleavage looks, and label-free for smooth finish this style really is a star.

Ultimo Backless Body, 32-38 A-DD (£45)


Now with improved fit & finish, this ultimate backless fashion solution features secret inner-support engineered to create lift and to sculpt the silhouette, as well as 3-ways to wear! When combined with the option of removable gel and 2 sets of removable straps, clear and fabric, what’s not to love? Available in black & nude.


Ultimo Strapless Multi-way Plunge, 30-38 A-DD (£27)


You can enjoy five style options in one gorgeous multi-way strapless plunge bra; conventional, strapless, halter, one strap, crisscross. This sleek and refined design offers extreme support, with removable gel for two cleavage looks. Available in black, white & nude this bra is epitome of the lingerie wardrobe staple and a ‘must have’ product from Ultimo.

Ultimo ‘Party Solutions’ are ready to party when you are – shop today at http://www.ultimo.co.uk.


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MANDATORY CREDIT: "Ultimo Bridal is available from Debenhams & u

You’ve no doubt spent days, weeks and months leafing through mountains of bridal magazines on the hunt to find the most important dress you will ever own. Be it fitted, fancy or fit for a princess, you want to make you look and feel the best you ever felt as you walk down the aisle to adoring glances from your friends and family and into the arms of Mr. Right.

You’re a picture of perfection from the outside, but just how important is it to get it right from the inside out. The most beautiful buildings begin with the best foundations and sporting the best support underneath the dress of your dreams is every bit as I important as the dress itself.

As your wedding day is a long one, it’s so important to feel comfortable and accentuate your best assets from morning, noon to night. When it comes to lingerie it doesn’t get much more sumptuous than Ultimo’s brand new Bridal collection. The beautiful range, made up of soft satins with exquisite lace trims and delicate detailing designed to excite any bride-to-be and have others wishing for a marriage proposal – if only for an excuse to wear our perfect pieces.

Modeled by married model mum and the face and body of Ultimo, Abbey Clancy, the bridal collection has subtle 1920’s detailing, with delicately darted seams, beautiful eyelash lace finishes and pearl drop bows all made up in a delicate soft ivory designed to flatter the female form in all it’s glory with sizes available from 30-38 A-DD and 8-18.

Abbey, who married footballer beau Peter Crouch in 2011 wearing a custom made Giles Deacon gown said; “The Ultimo bridal collection is simply stunning. Each piece is so beautiful and I love the little details, like the delicate powder blue bow and vintage look finishes that work perfectly as ‘something blue’ making any bride look and feel stunning from the inside out.”

The sensual satin and lace pieces include the strapless multi-way bridal bra with removable gel for essential uplift and a strapless multi-way bridal basque corset with matching thong and flattering French knickers. The collection also features a separate suspender belt so that the bride can wear stockings, and the traditional garter belt to add the final flourish.

Ultimo founder, Michelle Mone OBE said: “The dress of your dreams will always turn heads, but the right lingerie is an important and special purchase that you need to get right. Bridal lingerie should fit you perfectly, complementing and enhancing the figure as well as being invisible.”

“The Ultimo bridal collection is nothing short of heavenly. Each piece offers exquisite design and flawless detailing meaning brides-to-be can treat themselves to the ultimate intimates and feel the sexiest they ever have on the biggest day – and night – of their lives.”

Check out Ultimo founder Michelle Mone’s top tips for picking the perfect bridal lingerie:

Q. How important is it for a bride to wear the correct underwear?

Your wedding is one of the most memorable days of your life, but with all the buzz surrounding the big day, sometimes the little things – like the perfect lingerie – can get left to the last minute and that’s not good. Bridal lingerie is as important as the gown itself, ensuring you feel exquisite yet sexy and, most importantly, comfortable and well supported. If your dress is sleek or fitted, I would recommend Ultimo’s ‘Invisible’ underwear to give a smooth silhouette. You need to be careful if you choose anything with lots of embroidery, lace or detailing as it may show through. The right lingerie will increase your confidence because you know that you are wearing underwear that not only fits perfectly, but also beautifully enhances your shape and figure.

Q. What advice to you have for a bride on her big day?

Wear something new and sexy under your wedding dress and on your wedding night when it comes to lingerie. Wedding underwear is fun to buy, so have fun choosing the perfect pieces – shop with mum or your bridesmaids and make the most of it. Make sure to try on each piece together, whether it is a bra and brief set or a basque or corset. If you plan to wear stockings under your gown, make sure that you remember to add a separate suspender belt as reaching the top of the aisle to find your stocking at your ankles is not a good look! Also, don’t forget the traditional garter belt to add the final flourish to your lingerie look.

Q. Can a bride be both comfortable and sexy on her wedding day?

Of course she can. The dress of your dreams will always turn heads, but the right lingerie is an important and special purchase that you need to get right! Bridal lingerie should fit you perfectly, complementing and enhancing the figure as well as being invisible. Remember, you’ll be on your feet and in front of cameras all day long so comfort is key. I’d recommend brides opt for a second set of underwear for their wedding night, so they can choose a set to enhance shape during the day and something sexier for later!

Q. Should brides go for an underwear fitting to make sure they look and feel their best?

Without question, it is vital for a bride to be expertly fitted before selecting her wedding lingerie. As a wedding dress isn’t exactly the type of attire you wear everyday, nor should the lingerie you wear underneath it be. Ultimo have fully trained lingerie experts in the UK’s largest department stores so as soon as you have selected your wedding gown, I would recommend you make an appointment for a fitting and explore various shapes, strap solutions, extreme low backs or differing décolletages and your fitting expert can advise on the perfect solutions and styles to boost your assets.


Ultimo x

Shop the new Ultimo Bridal collection & view stockists at http://www.ultimo.co.uk http://www.ultimo.co.uk



We don’t have the January blues here at Ultimo HQ – quite the opposite in fact!We are very optimistic about the year ahead and excited about what 2014 has in store. However, one thing that is a little blue are the tips of our toes because baby, it’s (still) cold outside and we could be doing with a little heat in our bones and some bronze on our bodies. Lucky for us we don’t need a week in Tahiti to transform our pale winter skin to a shade of summer – we have Ultimo UTAN!

Available in an array of shades Ultimo UTAN not only delivers a deep, even, long-lasting colour, it assists in re-sculpting and reshaping the body contours. Plus it’s easy to apply, streak-free and odour free. It’s also a great pick me up. If we’re feeling tired, we know a little UTAN always do the trick as it disguises our pale pallors, evens out our skin tone and makes us feel much better in (and out) of our clothes!

Ultimo founder and inventor of UTAN, Michelle Mone is never seen without it and swears that with even one application of UTAN your silhouette will be darker; making you appear slimmer and reducing the appearance of cellulite. It’s Michelle’s self-tan secret weapon, not to mention a mini-break in a bottle. So, until it’s time to pack up and jet off to distant shores, we will be picking out our preferred shade of UTAN and looking sun kissed from winter into spring!

Prepare your skin by applying UTAN ‘Diamond Dust’ Body Exfoliator onto damp skin, massage in circular movements starting from the toes upwards to slough off any dead skin cells. Then gently towel-dry the skin and you are ready for UTAN…

For a gradual natural and radiant tan that develops overnight we recommend ‘Miami Beach’ Deluxe Gradual Tan. If you prefer a golden, glamorous sun-kissed shade you should try Utan Self Tan Mousse Medium in ‘California Sun’ or the Self Tan Lotion in ‘Marbella Gold’. Those who long for a warm, exotic shade should try Self Tan Mousse Mousse in ‘Brazilian Bronze’ and for an even deeper and more intense tan, opt for the Self Tan Lotion in Ibiza Extreme.

Once applied, UTAN products create an instant, seductive colour that intensifies over the next 3-4 hours. You’ll then feel amazing and get adoring glances for up to 5-6 days.

Finally, enhance your newly bronzed skin with UTAN Shimmering Gold Body Moisturiser, a silky smooth lotion for added iridescent indulgence. You glow girl!

Snap up the Ultimo UTAN range and take advantage of the massive 50% saving while stocks last - http://www.ultimo.co.uk/sale/utan-348

Happy New Year (and happy bronzing!)





We’ve been keeping it a secret for a long time…but today we can finally announce the very exciting news that model and Strictly Come Dancing star ABBEY CLANCY will take over from Luisana Lopilato as the new ‘face and body’ of Ultimo  – starring in our Spring Summer 2014 campaign to be unveiled in January next year. 


Michelle Mone OBE, said: “I’m delighted to announce that Abbey is the new face and body of Ultimo. She’s a modern beauty, feminine and fashion-forward, which perfectly reflects our forthcoming Spring Summer collection.”


Abbey will star in Ultimo’s Spring Summer 2014 campaign, showcasing an enhanced ‘Miracle Solutions’ range and brand new fashion lines, which cater for women from A through to DD cups.


Abbey said: “It’s really exciting to be part of such an established brand at such an exciting time. I absolutely love the Ultimo product – it’s so wearable and feels amazing on the body! I can’t wait until the Spring Summer campaign is revealed next year, and to work with Michelle and the Ultimo team.”  


You’ll have to wait a little longer to see the SS14 images, but believe us when we say that they are well and truly worth the wait!


The countdown until January 2014 is on.




Ultimo x








 Boost your assets with Ultimo’s exciting new LIMITED EDITON lingerie and be in with a chance of winning the ultimate luxury prize

Just when you thought Ultimo had lingerie wrapped up, along come ‘Ooh La La’ & ‘Va Va Voom’ – two limited edition sets that come with an extra special gift…the chance to win the ultimate prize including a luxury stay at the Dorchester hotel, a years supply of Ultimo lingerie and cocktails with Ultimo founder Michelle Mone OBE!

Crafted to exude glamour with a soft bondage inspired twist, our covetable limited edition bra and brief sets would make the perfect Christmas gift and with only 2500 of each style created, they’re quite the collector’s item. So, if you’re looking for something special and unique to sport this season, then look no further!

Elegant ‘Ooh La La’ (demi bra, £35, brief, £17) is a smooth matt & shine set with a scalloped edge lace, matched with pleated net over a dramatic red satin and finished with delicate satin ribbon bow and tassel detail.

MANDATORY CREDIT: "Ultimo is available from www.ultimo.co.uk & D

The sensual ‘Va Va Voom’ set (bra, £25, brief, £14) with sheer fishnet and scalloped lace over luxurious baby pink satin, trimmed with soft bondage style satin strapping and a decorative organza bow to add a final flourish.

MANDATORY CREDIT: "Ultimo is available from www.ultimo.co.uk & D

To celebrate the launch of the exclusive range, we are offering one lucky winner the chance to win a luxury stay in London’s most prestigious Mayfair hotspot, The Dorchester hotel, where they will enjoy cocktails with Ultimo founder, Michelle Mone OBE, and a year’s supply of Ultimo lingerie. Four runners up will receive 12 sets of Ultimo lingerie and a collection of Utan by Ultimo to create the perfect beach-bronzed body. Every bra is numbered 1 to 5000, so to be in with a chance of winning this amazing prize, simply enter your details and the unique number printed beside the care label of your set. Five numbers will be plucked at random and announced as winners via our Twitter (@UltimoWorld) early in 2014!



Ultimo x

Enter here: http://www.ultimo.co.uk/limited

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