The sun is shining, summer is has arrived and here at Ultimo we are offering up to 50% off our beautiful lingerie & swimwear collections to celebrate!

If you’re looking to snap up a bargain, and need to breathe some life into your lingerie drawer now is the perfect time to do it. Or, if you’re jetting off to somewhere exotic for a break in the sunshine, we have everything you need for the beach, bar and boudoir too!

We’ve picked out all the best bits to stock up on that’ll see you through this season and many more to come – happy sale shopping lingerie lovers!





For some super sexy everyday fashion solutions this season, pack your lingerie drawer (and your suitcase!) full of ‘The One’ (bra WAS, £24 – NOW, £16.80 / brief  WAS, £12 – NOW, £8.40). Ultimo’s classic everyday cleavage bra ‘The One’ offers maximum comfort and banishes the dreaded double boob-effect. Available in a selection of perfect pastels, the mint green lace can be mixed and matched with the ditsy mint green dots, or if you are feeling a little more daring the lively lilac lace or bold animal print will be perfect to wear under whites, strappy dresses or sheer silhouettes this summer.


The original ‘OMG’ plunge bra (bra WAS, £27 – NOW, £18.90 / short WAS £12 – NOW, £8.40) returns in this season in classic summer shade – hot pink. Now with an added racer back clip feature as well as a gold branded Ultimo tag for that extra special designer touch, the ‘OMG’ is 50% lighter with improved shape and straps to give optimum boost from every angle. And who can resist a big cat print? This wild style is also available in monochrome animal print.




Channel vintage glam with Ultimo ‘Hallie’ (bra WAS, £35 – NOW, £24.50 / brief WAS, £16 – NOW, £11.20)  from our luxury ‘Black Label’ collection. This sexy and feminine set brings Parisian chic to your lingerie drawer with its delicate overlaid lace on shimmering gold and embroidered ribbon slot detail – finished with a satin ribbon bow.


The sensuously seductive Ultimo ‘Promise’ (bra WAS, £35 – NOW, £24.50  /  brief WAS, £24 – NOW, £16.80), available in classic black, never fails to impress in the bedroom. Sexy and feminine, the range has a distinctive soft-bondage feel with delicate strap detailing and exquisite lace touches. This on-trend masterpiece is just what you need for a racy, lacy treat!


Ultimo’s elegant ‘Ooh La La’ (demi bra WAS, £35 – NOW, £24.50 / brief WAS, £17 – NOW, £11.90) a beautiful black and red demi-cup design crafted from luxury lace and a satin, complemented by stylish strap detailing and stripe mesh overlay finished delicately with a ribbon bow and tassel.


‘Va Va Voom’ is a super sexy everyday fashion set (bra WAS, £25 – NOW, £17.50 / brief WAS, £14 – NOW, £9.80) crafted from black fishnet mesh, complemented by stylish satin strap detailing and lace accents. Both the bra and brief are finished delicately with a chiffon bow, as well as a gold branded Ultimo tag for that extra special designer touch.



Ultimo’s on-trend swimsuit (WAS £40 – NOW £28) is the perfect style statement for the beach. This gorgeous one piece – available in cobalt & magenta – is finished elegantly with brushed gold detail and gentle padding to give subtle boost for the beach.

If a two-piece is more your thing, the Fixed Gel ‘Beach Boob Job Bikini’ (top WAS, £30 -NOW,£15 / brief WAS,  £14 – NOW, £7) comes complete with Ultimo’s famous fixed-gel ‘2-cup-sizes-bigger’ technology to give you the ultimate cleavage for the beach. With a polished new look and feel, this gorgeous halter-neck bikini top with matching brief is a summer essential.

If you have an ample offering, our Non Gel Bikini (top WAS, £27 – NOW, £13.50 / brief WAS, £14 – NOW, £7) features non-wired lightweight triangle foam cups crafted from shimmering fabric in a choice of cobalt or magenta. This sexy is the perfect style statement that will take you from beach to bar in no time.

No need to battle with the bargain hunters on the high street when Ultimo have beautiful pieces with prices slashed all at the click of a button. Stock up on your favourite styles today!






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