At Ultimo we don’t shy away from showcasing a plentiful cleavage, but recently we’ve found ourselves captivated by its counterpart: the back.
Mysterious and elegant, there’s nothing quite as subtly sexy as showing off your back in a plunging gown or derrière skimming dress, so we’re proud to introduce the ‘Low Back Strapless’ – the latest pioneering ‘party solution‘ designed by Ultimo founder Michelle Mone.
The new, super-smooth and seamless bra features advanced technology that allows its wearer to go strapless AND backless without sacrificing support and lift. Offering an extremely low-cut back, the sexy design – available in classic black and soft ivory priced at £35.00 – also gives the option of two cleavage looks thanks to its removable gel technology. What’s not to love?
Celebrity fans of backless fashion include Rihanna, Nicole Scherzinger and Emma Watson – who recently wowed on the red carpet at the NYC premier of Noah wearing a low-back Oscar de la Renta ball gown.
The Low Back Strapless is a godsend product for women who love back-baring fashion, and as low back designs are an elegant of-the-moment look, we wanted to create the perfect Ultimo product to go with this growing trend that’s not only a hit with the ladies but MEN too!
After quizzing 2000 men in a poll, Ultimo can also reveal that an unexpected 35% of men would prefer to see a bare back before cleavage on a night out. Whilst cleavage came out on top with 39%, only 16% of men nominated décolletage – with shoulders trailing behind with just 10% of votes.
So, you heard it here first lingerie lovers – the back is BACK, so be fashion forward and dare to bare yours in Ultimo!