If you didn’t catch sight of our gorgeous founder Michelle Mone’s campaign for British Airways this week, then you must have had your head in the sand! Michelle was photographed wearing a fabulous bespoke British Airways-inspired Ultimo swimsuit, created specially for the occasion by Michelle and our team of talented designers.  The campaign pictures made a splash all over the world and as a result the sales lines at Ultimo HQ have been hotter than the sun!

No matter where you’re soaking up the rays, Ultimo’s swim designs are already making a splash this season. Our contemporary collection oozes jet set glamour with hot summer hues of cobalt and cerise accented with touches of gold to add a little luxury.

High-flying Michelle modelled Ultimo’s on-trend cobalt blue swimsuit (£40) that is the perfect style statement for the beach. This gorgeous swimsuit is available in cobalt and magenta – finished elegantly with brushed gold detail and gentle padding to give subtle boost for the beach.


If a two-piece is more your thing, we have two solutions to flatter any figure. No matter how many hours we spend sweating in the gym or calories counted to achieve the best beach body, sadly there’s little that can be done about smaller-than-desired breasts!

Ultimo’s Fixed Gel Bikini (£30, top £14, brief) comes complete with Ultimo’s famous fixed-gel ‘2-cup-sizes-bigger’ technology to give you the ultimate cleavage for the beach. With a polished new look and feel, this gorgeous halter-neck bikini top with matching brief is a summer essential!

If you have an ample offering, our Non Gel Bikini (£27, top, £14, brief) features non-wired lightweight triangle foam cups crafted from shimmering fabric, this sexy is the perfect style statement that will take you from beach to bar.

Ultimo’s chic collection is the only swimwear you’ll want show off this summer – the only beach cover up you’ll need is sunscreen!

Take the plunge today – shop Ultimo swim.







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