We’ve been keeping it a secret for a long time…but today we can finally announce the very exciting news that model and Strictly Come Dancing star ABBEY CLANCY will take over from Luisana Lopilato as the new ‘face and body’ of Ultimo  – starring in our Spring Summer 2014 campaign to be unveiled in January next year. 


Michelle Mone OBE, said: “I’m delighted to announce that Abbey is the new face and body of Ultimo. She’s a modern beauty, feminine and fashion-forward, which perfectly reflects our forthcoming Spring Summer collection.”


Abbey will star in Ultimo’s Spring Summer 2014 campaign, showcasing an enhanced ‘Miracle Solutions’ range and brand new fashion lines, which cater for women from A through to DD cups.


Abbey said: “It’s really exciting to be part of such an established brand at such an exciting time. I absolutely love the Ultimo product – it’s so wearable and feels amazing on the body! I can’t wait until the Spring Summer campaign is revealed next year, and to work with Michelle and the Ultimo team.”  


You’ll have to wait a little longer to see the SS14 images, but believe us when we say that they are well and truly worth the wait!


The countdown until January 2014 is on.




Ultimo x








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