Ultimo Celebrates 13th Birthday


Lucky for some, Ultimo look back at their famous faces

Ultimo have shot some of the world’s most beautiful women in their smalls and want to show off just why they were chosen for the prestigious role  as the face and body of Ultimo or one of their sister brands. Faces have included superstars such as Mel B, Penny Lancaster, Rachel Hunter and most recently Luisana Lopilato (see below for full list.)

Michelle Mone OBE said, “I can’t believe it’s Ultimo’s 13th Birthday. My dream was to create a successful brand and although thirteen is unlucky for some, I am still living the dream!”

Not only famous for their celebrity faces in the past thirteen years Ultimo have invented products which have shaped the lingerie industry and created solutions for women across the worlds lingerie dilemmas.

Michelle Mone OBE commented, “My main aim with Ultimo was to boost women across the world’s confidence. I like to think of myself as an inventor which is why at Ultimo we have launched an incredible 13 inventions in the past 13 years. From the backless bra to the frontless bra, to the two cup sizes bigger bra, if you have a fashion dilemma Ultimo certainly has the solution”

Top Ultimo Faces include:

Ultimo faces

  • Lusiana Lopilato
  • Raica Oliveira
  • Mel B
  • Sarah Harding
  • Penny Lancaster
  • Rachel Hunter
  • Helen Christensen


Ultimo DD-G faces

  • Kelly Brook
  • Melinda Messenger
  • Gemma Atkinson


Miss Ultimo

  • Jade Ewen
  • Peaches Geldof


Adore Moi faces

  • Claudine Keane
  • Kimberley Stewart
  • Jenny Falconer

Bra Queen for Tesco

  • Amy Childs

Faces of Michelle for George

  • Kara Tointon
  • Suzanne Shaw

Diamond Boutique for Tesco

  • Jessica Taylor
  • Elen Rivas

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