Michelle Mone OBE extends entry deadline for The Original Ultimo Real Women Campaign 2012


Due to huge demand Michelle Mone OBE has extended entry time as she searches for twelve lucky ladies to front a brand new lingerie campaign.

Women aged 16 and up can apply to pose in their smalls online through Ultmo’s website by sending in a photo to http://www.ultimo.co.uk.

The lucky twelve women will follow in the footsteps of famous models such as Luisana Lopilato, Penny Lancaster, Rachel Hunter and Helena Christensen by to taking part in a sensational Ultimo photoshoot with a celebrity photographer. Winners will be pampered and preened to perfection by top hair and make-up artists and have their pictures appear in national media as well in Debenhams stores nationwide.

After the success of the previous two campaigns Michelle Mone OBE said ‘I love the Ultimo real women campaigns as our brand aims to make women feel confident and this is where we can really showcase that. Ultimo customers relate to seeing our ‘real’ women in lingerie and it shows that everyone can be sexy’

The Original Real Women campaign comes highliy recommended by previous winners.

Yvonene Akwetey, said, “The whole experience was fantastic, I felt like a superstar right from the minute I was picked up in my chauffeur driven car to be taken to the shoot location. I felt very relaxed and we had amazing team of people there who looked after us so well. I really enjoyed the day – it was definitely a day to remember!”

Charlie Byres “The experience of participating in the Ultimo “Real Women” campaign has been one of the best things I’ve ever done. Not only has it been a privilege to be selected to model for such a great brand, but I’ve also made such great friends along the way who I have no doubt will be friends for life. The whole experience has given me a fantastic confidence boost and made me realise that I should be very proud to be a “real” woman!”

To enter Ultimo’s Real Women campaign head to www.ultimo.co.uk and filll out a Real Women entry form.


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