Mrs Bublé shows how the Ultimo Miracle bra earned its name

Michael Bublé’s sweetheart sets pulses racing as she strips off in the run up to Valentine’s Day to celebrate the iconic ‘boob job’ bra that first catapulted Ultimo to international success.

Argentinian stunner Luisana Lopilato launches the new Miracle OMG Lace bra, a limited edition design of the original gel filled plunge worn by Julia Roberts in Erin Brockovich in 2000, a year after Ultimo was first launched.

Luisana models Ultimo's limited edition OMG Miracle Lace bra (£28) and thong (£12.50)

Rocketing the innovative lingerie designer on to the world stage, the Miracle OMG remains one of our top selling products – giving an instant two cup size increase which is not only dramatic also but natural looking.

It was hailed by Hollywood cosmetic surgeon Dr Garth Fisher as the closest thing to breast augmentation for women looking to increase the look of their bust without going under the knife. 

Michelle Mone OBE, creator of Ultimo, explained: “The Miracle OMG is how it all started. It was my first major invention and still remains one of our best products – because of the dramatic boost it gives and the natural look and feel.

Julia Roberts wore a Miracle OMG bra in Erin Brockovich (2000)

“But we have evolved over the past decade in order to create a full range of solution lingerie which included our 13th invention, Dreamwire, in January.

 “The Miracle OMG is a real showstopper and when you have worn it once you will be amazed – not only by the result but also how great it feels to wear.

 “It’s not called the OMG for nothing.”

Luisana added: “This bra makes your cleavage look fantastic and it’s so comfortable to wear – it really gives the wow factor.”

Luisana models the limited edition design of Ultimo's iconic Miracle OMG bra


The Miracle OMG bra is also available in black, white and nude(£25) and is a must-have for anyone looking to achieve a killer cleavage and maximum comfort.

OMG Miracle lace limited edition bra (£28) and matching thong, (£12.50) are available
on-line at Ultimo and Next

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