Ultimo Couture SS11 Collection oozes red carpet glamour

For Spring Summer 2011, Ultimo Couture presents a collection of four dresses inspired by the original glamour and allure of Hollywood. The latest collection, available in sizes 8-18, will on sale now in selected Debenhams stores and online at http://www.ultimo.co.uk

Created by Ultimo founder Michelle Mone OBE and designed by Brian Rennie, former creative director of luxury fashion house Escada, the showstopping new collection is sophisticated and elegant, awash with superluxe fabrics and stunning draping to enhance the silhouette.

Ruched hand-draped taffeta adds whimsy to the collection with Jessica, a frothy blackcurrant mini-dress (£250), accessorized with diamanté straps and handmade fabric roses adorning the skirt. Perfect for a cocktail party or girls night out, this playful dress is a fabulously feminine piece with a gorgeous textural twist.

Ultimo Couture’s plunging strapless raspberry dress, Victoria (£200) is an artful cocktail choice, crafted from iridescent crushed taffeta. A beautifully bold party piece, this silhouette-sculpting dress is given a contemporary finish with its cut-out draped bodice that elegantly highlights the cleavage.

A glamorous, iridescent finish makes ‘Grace’, Ultimo Couture’s teal taffeta cocktail dress (£225) a super feminine style that will illuminate the red carpet. Finished with a sparkling crystal embellishment and a softly draped pleat bodice, this gown is a spectacular black-tie choice and the perfect modern classic.

“For this collection, we took a lot of inspiration from the silver screen goddesses who influenced fashion in the Hollywood Golden Age, such as Marilyn Monroe, Rita Hayworth and Ava Gardner. We wanted each of the dresses to make a dramatic statement and offer women a classic look straight off of the red carpet, but with a modern twist.”

Michelle Mone OBE said; “Last year was tough for everyone, so we wanted to clear the decks and bring glamour back. A floor-sweeping gown or a cute mini-dress is the dual face of evening glamour and this collection offers women both of those things, as well as incredible comfort and support.”

When you buy any of these dresses from Ultimo online, you will receive not only FREE DELIVERY, but also a custom dress bag with your order to keep your dress looking perfect.

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