TV Presenter Alex Jones swears by Ultimo!

Alex Jones, the presenter of The One Show, has lifted the lid on the secret to her svelte figure and shapely form – Ultimo, the UK’s leading designer lingerie brand!

The gorgeous presenter recently slipped into Ultimo’s powerful, figure sculpting ‘Super Knickers’ (£25) and Tweeted, “This dress for tonight is soooo tight! Thanks Ultimo for holding me in!!!”. The control knickers, available from Debenhams stores and http://www.ultimo.co.uk, dramatically slim and firm the tummy area, lift the bottom and help lose inches from your midriff.

Alex said;

“Ultimo shapewear is a godsend, it hoiks me up and holds me in in all the right places. Underwear forms the foundation of your outfit, so you’ve got to get it right – especially when you’re in front of millions of viewers!”

Dancing on Ice mentor Karen Barber was also spotted wearing Ultimo on Sunday night’s show, proving that the brand is fast becoming a top celebrity favourite! Karen wore one of the brand’s dresses from its new Ultimo Couture womenswear collection. The new Bridal line launches later this week, with a second fashion collection next month.

Michelle Mone OBE, 39, creator of Ultimo, said;

“We’ve got a lot of celebrity fans who come to us for help, whether they’re looking for an underwear solution or a glamorous dress for a special occasion.

“Over the years we’ve helped everyone from Cheryl Cole to The Saturday’s – we’re like the lingerie SOS! But it’s so important to have the right underwear to make the most of your shape and create the body you want. If you get the foundation right, everything else will simply fall into place.”

It’s not the first time Ultimo has been drafted in by a celebrity; two years ago Madonna called on Ultimo, ahead of her Sticky & Sweet tour and requested Ultimo Shapewear from the firm to help create her infamous honed & toned silhouette. Ultimo was also responsible for creating Julia Roberts va-va-voom cleavage in Hollywood blockbuster Erin Brockovich.

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