Side Cleavage

Ultimo Launch the World’s Skimpiest Bra

Ultimo has unveiled its quirkiest bra design yet, the Ultimo ‘Side Cleavage’ bra. The new patented & design registered bra delivers spectacular support, uplift and comfort despite being crafted from only 90 cm2 of material – 40% less than the average bra!

Side CleavagePerfect for wearing under tricky cutaway party dresses or ‘barely there’ vest tops, the clever bra features limitless hook positions and floating underwires, and launches in Debenhams stores and online ( at the beginning of December priced at £24.00.

Michelle Mone OBE, creator of the bra, said; “We set ourselves the ultimate challenge with this design – to create a bra that is virtually invisible under even the skimpiest of outfits! It was a dress worn by supermodel Gisele that inspired the design, I remember seeing her wearing it and thinking ‘what does a girl wear under a dress like that’. The answer is this amazing invention, the Ultimo Side Cleavage Bra.”

The bra features unique elongated cups that are cutaway for minimal coverage, as well as floating wires that provide the virtually invisible support. Silicone detail within the cups maintains the perfect position for the bust, whilst integrated foam fingers add boost. The bra is available in black and comes in sizes 32-36 A-D.

Michelle added; “The Ultimo Side Cleavage Bra is the perfect solution for the party season – it gives you all the support that you need, creates a brilliant silhouette and delivers amazing ‘wear all day’ comfort. Not only that, but the straps are multi-positional, so its incredibly versatile allowing you to wear it a thousand

different ways under any dress style.”

Side Cleavage Tech



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