After Three Years Of Development
Ultimo Beauty Launches With UTAN
A Self-Tan Range That Assists In Re-sculpting And Reshaping The Body’s Contours
After three years of research and development, Michelle Mone OBE launches Ultimo Beauty with a self-tan range that is more than just a tan in a bottle.
Available in an array of shades, such as ‘California Gold’ and ‘Brazilian Bronze’, UTAN not only delivers a deep, even, long-lasting colour it assists in re-sculpting and reshaping the body contours. The application is simple and it’s DHA odour free.
Ultimo Tanning Complex for deep rich colour and DHA odour-free
A blend of DHAs that provide a deep rich colour intensity as it imparts greater uniformity of colour to help eliminate streaking and promotes more even wear-ability. With the additional benefit of the Formula being completely DHA odour-free.
Rainforest Extracts for moisturisation, tone and texture
A blend of Buriti and Pracaxi seed and Wild Strawberry Leaf extracts help to minimise the acceleration of premature ageing caused by harmful environmental factors as it moisturises for a softer, smoother skin, improving tone and texture.
Wild Indigo Flower that assists in re-sculpting and reshaping
This wild tropical plant is found throughout India, especially in Southern India and western Himalayas. This potent ingredient helps to improve the appearance of the skin for smoother, firmer contours as it assists in reshaping and re-sculpting the body. Wild Indigo flower promotes a sense of wellbeing as it acts as a sensory enhancer, helping to remove the signs of stress from the skin by stimulating the release of the skin euphoria molecules ß endorphins for a smoother, softer skin.
Michelle Mone OBE, is one of the UK’s top female entrepreneurs and the creator of Ultimo Lingerie, a leading designer lingerie brand that has since its launch become synonymous with innovation and technological development.
With the Ultimo background, UTan had to deliver more than just colour, it had to make women look and feel good which is why combining self-tan with body sculpting ingredients made perfect sense.
With UTan there is a tan for everyone, whether it’s a natural and radiant ‘Miami Beach’ tan or a golden and glamorous ‘Marbella Gold’ tan.
The UTan collection contains seven key products:
Self-Tan Lotion Medium – Marbella Gold (for a golden, glamour tan): A silky lotion that delivers an instant colour on application while your glamorous tan develops over 3-4 hours. The Wild Indigo Flower assists with reshaping and re-sculpting the body for smoother and firmer body contours. £28.50 for 200ml.
Self-Tan Lotion Dark – Ibiza Extreme (for a deep, dark intense tan): A silky lotion that delivers an instant colour on application while your intense tan develops over 3-4 hours. The Wild Indigo Flower assists with reshaping and re-sculpting the body for smoother and firmer body contours. £28.50 for 200ml.
Self- Tan Mousse Medium – California Sun (for a sun-kissed colour): Delivers an instantly golden colour while the self-tan develops over 3-4 hours. As well as a golden colour, the formula assists with reshaping and re-sculpting the body for smoother, firmer contours. £25.50 for 150ml.
Self-Tan Mousse Dark – Brazilian Bronze (for a warm, exotic colour): Delivers an instantly deep tan while the self-tan develops over 3-4 hours. As well as a deep, exotic colour, the formula assists with reshaping and re-sculpting the body for smoother, firmer contours. £25.50 for 150ml.
Deluxe Gradual Tan – Miami Beach: An un-tinted gradual self-tan for the body that gives an even, radiant tan while also assisting in reshaping and re-sculpting the body with smoother, firmer contours. Use as a regular body lotion at night for consecutive nights until desired depth of colour is achieved. Alternatively use to prolong a natural tan. £18.00 for 200ml.
Deluxe Gradual Facial Tan – Miami Beach: An un-tinted gradual self-tan for the face that gives an even, radiant tan. It also works to improve the appearance of skin leaving it softer and smoother. Use as a regular night cream for consecutive nights until desired depth of colour is achieved. Alternatively use to prolong a natural tan. £22.00 for 100ml.
L.A. Instant Glamour Shimmer Tan – Wash Off (for a shimmering, deep bronze colour): Ideal for those tan and go moments as it gives a deep bronze colour with subtle golden highlights. As well as the instant bronze, the Wild Indigo Flower assists with reshaping and re-sculpting the body for smoother and firmer body contours. £18.00 for 150ml.
Diamond Dust Body Exfoliator (for smooth, soft skin): Use on damp skin to lift of layers of dead skin and to boost circulation. Skin will look healthier and feel smoother making it the perfect start for any self-tan. £15.00 for 200ml.
Shimmering Golden Body Moisturiser (for a golden iridescent colour): Gives instant moisturisation and a golden shimmer and its body sculpting technology assists in reshaping and re-sculpting the body with smoother, firmer contours. £16.00 for 200ml.
Except for the exfoliators, body lotions and gradual tans, all products should be applied using gloves; for best results use after exfoliating.
Michelle Mone OBE comments: “UTan has been really exciting not least because it is Ultimo’s first foray into the beauty market having made our name in lingerie and fashion. I knew from the outset that I wanted the colour to be unrivalled and deliver that perfect colour that wouldn’t have any of those tell-tale fake tan smells. It’s taken three years of development and I’m really proud of the UTan range as there’s a tan for everyone.”
Ultimo Beauty’s expert Jill Goldsmith comments: ““UTan’s potent formula is truly innovative as it delivers a deep, even, long-lasting colour with additional skin care benefits that assist in reshaping and re-sculpting for smother, firmer body contours”
UTan is available at Selfridges, Harrods, Harvey Nichols, Debenhams, House of Fraser, Boots and John Lewis and www.UltimoBeauty.co.uk.