party dress sos

summer

The essential bra of the holiday season? Day-to-night for 2 cleavage looks AND 5 ways to wear!

Ultimo, the UK’s leading lingerie firm presents the perfect bra for going away – the  ‘Day to Night Bra’! Start your day a 34B and by the evening you have the option to be a 34D, thanks to the miracle removable silicon pouches!

Ultimo invented the patented silicon technology ten years ago when it launched the famous Ultimo Fixed Gel Bra worn by Julia Roberts to create her Erin Brockovich cleavage. But now women can choose what size to be, without having to change the bra they’re wearing thanks to the REMOVABLE silicon.

Not only that, but with 5 ways to wear – it’s the only bra you’ll need! Available in A-D cups with the gel pouches, or cups DD-G without gel, but with the fabulously flexible multiway straps.  This bra is so comfortable and supportive, it can be worn strapless in a cinch!  Black, white and nude – the perfect selection for any outfit, the miracle multiway strapless also comes with the new and improved Miracle Technology which means wear all day comfort.

Buy it online and don’t miss out! 

backless body

Dare to Bare with Ultimo’s ‘Miracle’ Backless Body

With backless dresses currently dominating the red carpet, Ultimo – the UK’s leading designer lingerie brand – have come up trumps with their latest invention designed specifically for this hot celebrity trend!

Perfect for wearing under daring  backless dresses a la Cheryl Cole, Ultimo has unveiled a unique backless body design – the ‘Miracle’ Backless Body, part of the firm’s innovative Miracle Solutions range available from Debenhams and online at www.ultimo.co.uk

The new patented and design registered body delivers spectacular support, uplift and comfort despite its dramatic, deep scooping design that exposes the entire back for a super sexy look. The garment is available in sizes 30 – 38 A- G priced from £41.00.

Michelle Mone OBE, creator of the Miracle Backless Body, said;

“The beauty of wearing a backless dress is that people do not expect to see your entire back and it’s that element of surprise that will keep them talking.

“Choosing a dress that exposes most of your back will definitely turn heads, but you still want to feel comfortable and supported, which is why we developed this fantastic design.”

The body features ‘secret support’ inner structure engineered to create lift and to sculpt the silhouette, whist the removable gel in the bra gives the option of cleavage. The body also boasts a super-smooth finish and infinity edge gives it amazing ‘wear all day’ comfort.

Michelle added;

“The Ultimo Miracle Backless Body is the perfect solution for under daring backless gowns as it gives you all the support that you need, creates a brilliant silhouette and delivers amazing ‘wear all day’ comfort. Not only that, but the straps are multi-positional, so it’s incredibly versatile too.”

The Ultimo ‘Miracle Solutions’ Backless Body comes in Black and Nude and is available from Debenhams stores and online at http://www.ultimo.co.uk <http://www.ultimo.co.uk>  priced at £41.00

http://www.express.co.uk/posts/view/229527/Now-you-could-look-as-sexy-as-Cheryl-Cole-in-her-backless-gown

Ultimo Body Fixer

Ultimo unveil the ‘Instant Body Fixer’

Knowing how to get the perfect body is the desire of almost all women and now Ultimo, the UK’s leading designer lingerie brand, have launched an instant remedy, the Ultimo ‘Instant Body Fixer’.

The Ultimo Instant Body Fixer gives a dramatic and instant body makeover, adding two cup sizes to the bust and powerfully contouring curves for a slimmer, sleeker silhouette! The new design goes on sale tomorrow, Monday 10th January 2011, in Debenhams stores nationwide and www.ultimo.co.uk priced at £41.00. The product is part of the brand’s “Miracle Solutions” range, a collection of highly innovative design-registered products designed to perfect and enhance the body.

Michelle Mone OBE, creator of Ultimo, said;

“This garment will give you a body that sculptors would rave about – not only does it boost your assets by 2-cup sizes, but it streamlines the silhouette and sculpts the waistline. If you’re struggling with some extra inches after the festive season and want to look your best, this is the perfect investment.

“An incredible body is all about proportion and the Ultimo Instant Body Fixer will give you just that, instantaneously. Unlike a lot of bodies on the market, this product trims and sculpts your body to its optimal shape, whilst also delivering incredible cleavage to give the perfect hourglass shape.

“Not only that, but it comes in two styles – backless and v-shaped plunge, so it can be worn invisibly under a variety of dress styles. It also offers two cleavage options thanks to the clever removable silicone pouches.”

In 2010 Michelle Mone was awarded an OBE for her contribution to the lingerie industry. Since launching the world’s first Grade-A Silicone Gel bra back in 1999, the Ultimo Plunge Bra, Michelle has continued to bring cutting-edge lingerie design to the high-street. Ultimo now boast over ten patented and design registered products. The Ultimo Instant Body Fixer features ‘secret support’ inner structure, engineered to create lift and to sculpt the silhouette. The removable gel in the bra gives the option of cleavage, while the super-smooth finish and infinity edge gives it amazing wear-all-day comfort.

The Ultimo ‘Instant Body Fixer’ is available in nude and black and goes on sale tomorrow, Monday 10th January 2011, in Debenhams stores nationwide and online at http://www.ultimo.co.uk.

Part Dress SOS

New Year Party dress SOS

 

Ultimo, the UK’s leading designer lingerie brand, has come to the rescue with a brand new ‘party dress SOS’ lingerie solutions collection. So if you’re struggling to find the right lingerie for special occasion styles, struggle no more!

Available from Debenhams stores & www.ultimo.co.uk, the new Ultimo Miracle Solutions collection boasts backless, frontless, strapless, multiway, cleavage-enhancing and body-sculpting products to ensure you sparkle in style this season – priced from £24.

For an invisible cleavage, there’s the Ultimo Frontless Plunge Bra, a revolutionary design created to deliver support AND cleavage for plunging necklines. With 12 different ways to wear it, this bra is the perfect complement to any outfit and boasts an interchangeable Perspex join to the cups for fantastic ‘invisible’ support, as well as a diamanté option for added festive sparkle.

Feel secure in a sexy backless dress with the Ultimo Backless Body, the perfect foundation garment for under a slinky backless gown. The body features ‘secret support’ inner structure engineered to create lift and to sculpt the silhouette. The removable gel in the bra gives the option of cleavage, while the super-smooth finish and infinity edge gives it amazing ‘wear all day’ comfort.

If you’re looking to boost your assets this Christmas, this is the bra for you! The Ultimo ‘OMG’ Plunge Bra brings together Ultimo’s unique ICON ‘boob lift’ technology and Grade-A silicone gel technology to deliver spectacular uplift, whilst also adding TWO whole cup sizes. The result? A gravity-defying ‘OMG’ cleavage that looks, moves and feels like the real thing.

The Ultimo Strapless ‘Day to Night’ Multiway is the perfect staple for your lingerie drawer this season! This garment is super versatile with two cleavage options, owing to the removable gel pouches. The smooth seam-free bra can be worn 5 different ways – conventionally, strapless, halterneck, asymmetrically and crossed at the back – making it the ultimate solution bra for the festive season.

Accompany any one of these miracle workers with Ultimo Shapewear to create a super sleek foundation for under your party dress! Ultimo Shapewear offers extreme control for a ‘total body overhaul’, helping to smooth lumps & bumps, control the tummy, slims hips, smooths thighs, reduce the appearance of cellulite and lift and shape the bottom.

 

Side Cleavage

Ultimo Launch the World’s Skimpiest Bra

Ultimo has unveiled its quirkiest bra design yet, the Ultimo ‘Side Cleavage’ bra. The new patented & design registered bra delivers spectacular support, uplift and comfort despite being crafted from only 90 cm2 of material – 40% less than the average bra!

Side CleavagePerfect for wearing under tricky cutaway party dresses or ‘barely there’ vest tops, the clever bra features limitless hook positions and floating underwires, and launches in Debenhams stores and online (www.ultimo.co.uk) at the beginning of December priced at £24.00.

Michelle Mone OBE, creator of the bra, said; “We set ourselves the ultimate challenge with this design – to create a bra that is virtually invisible under even the skimpiest of outfits! It was a dress worn by supermodel Gisele that inspired the design, I remember seeing her wearing it and thinking ‘what does a girl wear under a dress like that’. The answer is this amazing invention, the Ultimo Side Cleavage Bra.”

The bra features unique elongated cups that are cutaway for minimal coverage, as well as floating wires that provide the virtually invisible support. Silicone detail within the cups maintains the perfect position for the bust, whilst integrated foam fingers add boost. The bra is available in black and comes in sizes 32-36 A-D.

Michelle added; “The Ultimo Side Cleavage Bra is the perfect solution for the party season – it gives you all the support that you need, creates a brilliant silhouette and delivers amazing ‘wear all day’ comfort. Not only that, but the straps are multi-positional, so its incredibly versatile allowing you to wear it a thousand

different ways under any dress style.”

Side Cleavage Tech

 

Plunge Bra

Party Dress SOS – I want cleavage!

Plunge Bra

OMGIf you’re looking to boost your assets this Christmas, this is the bra for you! The Ultimo ‘OMG’ Plunge Bra (£24) brings together Ultimo’s unique ICON ‘boob lift’ technology and Grade-A silicone gel technology to deliver spectacular uplift, whilst also adding TWO whole cup sizes. The result? A gravity-defying ‘OMG’ cleavage that looks, moves and feels like the real thing.  If you’re looking for the OMG effect, but for the fuller busted among you, we have the stunning DD-G Plunge bra which creates a flawless shape for bigger busts. The low front-moulded plunge and smooth cups combine to create the perfect foundation for under a figure hugging top. The bra maximizes cleavage and delivers spectacular lift, while the light moulded cup and bonded straps provide outstanding support.  With our ‘secret support’ within the cup, it allows for a more streamlined look and thinner straps without putting pressure on your shoulders.  Feel confident and be proud of your assets!

Plunge and Power BodyOMG

Diamante Back Bra

Party Dress SOS – Low Plunging Back Dilemma!

Diamante Back Bra

Diamante Back BraUltimo presents another amazing new invention to add some ‘bling’ to any backless outfit. Made from luxurious satin this bra comes with an embellished stretch diamante backstrap for comfort and flexibility. The perfect accompaniment to any backless outfit.  Can be worn conventionally and halterneck, and comes with our patented removable gel for 2 cleavage looks.  In beautiful ivory or black, this bra will update any tired dress and add some festive sparkle!  Totally adjustable and silky smooth, feel sexy this season!

Diamante Back Bra

Frontless Plunge Bra

Party Dress SOS – Frontless/Plunging neckline dilemma!

Frontless Plunge Bra

frontless plunge braFor an invisible cleavage, there’s the Ultimo Frontless Plunge Bra (£28), a revolutionary design created to deliver support AND cleavage for plunging necklines. With 12 different ways to wear it, this bra is the perfect complement to any outfit and boasts an interchangeable Perspex join to the cups for fantastic ‘invisible’ support, as well as a diamanté option for added festive sparkle.  This bra is available in black all the way up to a G cup!  With 12 different ways to wear it, this bra is the perfect complement to any outfit.  This bra rises to the challenge each and every time and features a ‘secret support’ integrated structure to create unrivalled lift and shape. Perspex and Diamante centre fronts, and fabric and Perspex straps all included at one incredible price.  So if you want to add a bit of bling, or go totally invisible without sacrificing cleavage, this bra is the one for you!

Frontless Plunge Bra

Multiway

Party Dress SOS – Strapless, Halterneck, Criss Cross, 1 shoulder!

Multiway

MultiwayThe Ultimo Strapless ‘Day to Night’ Multiway (£24) is the perfect staple for your lingerie drawer this season! This garment is super versatile with two cleavage options, owing to the removable gel pouches. The smooth seam-free bra can be worn 5 different ways – conventionally, strapless, halterneck, asymmetrically and crossed at the back – making it the ultimate solution bra for the festive season.  Also available with no gel, but fantastic support, in sizes DD-G!  All sizes in Black, white and nude options – this really is a wardrobe staple.

Accompany any one of these miracle workers with Ultimo Shapewear (available from £25) to create a super sleek foundation for under your party dress! Ultimo Shapewear offers extreme control for a ‘total body overhaul’, helping to smooth lumps & bumps, control the tummy, slims hips, smooths thighs, reduce the appearance of cellulite and lift and shape the bottom.

MULTIWAY

V Shaped Body

Party Dress SOS – Low plunging AND Backless Dilemma!

V Shaped Body

Feel totally supported in any dress where you want your cleavage and beautiful back to do the talking, with the Ultimo V-Shaped Body (£45), the perfect foundation garment for under that slinky backless gown. The body features ‘secret support’ inner structure engineered to create lift and to sculpt the silhouette. The removable gel in the bra gives the option of cleavage, while the super-smooth finish and infinity edge gives it amazing ‘wear all day’ comfort.  The Ultimo V-Shaped Body is an ultra low-cut solution garment designed for the most daring of necklines, and no one will know you’re even wearing it, with the option of perspex or fabric straps; you can have invisible support for an all over body beautiful.  Our gorgeous body comes in Black and Nude for sizes A-D.

V Shaped Body