new invention

backless body

Dare to Bare with Ultimo’s ‘Miracle’ Backless Body

With backless dresses currently dominating the red carpet, Ultimo – the UK’s leading designer lingerie brand – have come up trumps with their latest invention designed specifically for this hot celebrity trend!

Perfect for wearing under daring  backless dresses a la Cheryl Cole, Ultimo has unveiled a unique backless body design – the ‘Miracle’ Backless Body, part of the firm’s innovative Miracle Solutions range available from Debenhams and online at www.ultimo.co.uk

The new patented and design registered body delivers spectacular support, uplift and comfort despite its dramatic, deep scooping design that exposes the entire back for a super sexy look. The garment is available in sizes 30 – 38 A- G priced from £41.00.

Michelle Mone OBE, creator of the Miracle Backless Body, said;

“The beauty of wearing a backless dress is that people do not expect to see your entire back and it’s that element of surprise that will keep them talking.

“Choosing a dress that exposes most of your back will definitely turn heads, but you still want to feel comfortable and supported, which is why we developed this fantastic design.”

The body features ‘secret support’ inner structure engineered to create lift and to sculpt the silhouette, whist the removable gel in the bra gives the option of cleavage. The body also boasts a super-smooth finish and infinity edge gives it amazing ‘wear all day’ comfort.

Michelle added;

“The Ultimo Miracle Backless Body is the perfect solution for under daring backless gowns as it gives you all the support that you need, creates a brilliant silhouette and delivers amazing ‘wear all day’ comfort. Not only that, but the straps are multi-positional, so it’s incredibly versatile too.”

The Ultimo ‘Miracle Solutions’ Backless Body comes in Black and Nude and is available from Debenhams stores and online at http://www.ultimo.co.uk <http://www.ultimo.co.uk>  priced at £41.00

http://www.express.co.uk/posts/view/229527/Now-you-could-look-as-sexy-as-Cheryl-Cole-in-her-backless-gown

side cleavage

Wear a Cutout Dress with Confidence! love Ultimo x

Ultimo has unveiled its most ingenious bra design yet, the Ultimo ‘Side Cleavage’ bra. The new patented and design registered bra delivers spectacular support, uplift and comfort despite being crafted from only 90 cm2 of material – 40% less than the average bra!

Perfect for wearing under tricky cutaway party dresses a la Cheryl Cole or ‘barely there’ vest tops, the clever underwired bra features limitless hook positions and is available now from Debenhams stores and online www.ultimo.co.uk priced at just £25.00.

Michelle Mone OBE, creator of the bra, said; “We set ourselves the ultimate challenge with this design, to create a bra that is virtually invisible under even the skimpiest of outfits! Often when you see people in daring cutout dresses, you think ‘what does a girl wear under a dress like that’. The answer is this amazing invention, the Ultimo Side Cleavage Bra.”

The bra features unique elongated cups that are cutaway for minimal coverage, as well as floating wires that provide the virtually invisible support. Silicone detail within the cups maintains the perfect position for the bust, whilst integrated foam fingers add boost. The bra comes in sizes 32-36 A-D in black and white.

Michelle added; “The Ultimo Side Cleavage Bra is the perfect solution for the under daring cut away fashions, as it gives you all the support that you need, creates a brilliant silhouette and delivers amazing ‘wear all day’ comfort. Not only that, but the straps are multi-positional, so it’s incredibly versatile allowing you to wear it a thousand different ways under any dress style.”

Icon

Ultimo Icon – Back in Stock!

Our best-selling Boob lift bra is now back in stock at http://www.ultimo.co.uk

After two years of inventing, with 100 years of combined technical experience behind it and costing a massive six-figure sum, Ultimo, the UK’s leading designer lingerie brand, unveillled the world’s most technologically advanced bra that achieves a complete and instant boob lift!

The super-advanced, lightweight ICON bra is the 21st century solution to saggy boobs and the most ground-breaking bra innovation to hit the bra world in over 10 years. In 1999 Ultimo launched the first ever ‘boob job’ bra and now they unveil the ‘boob lift’ bra, which launches today in Debenhams stores nationwide and online at www.ultimo.co.uk priced at an incredible £20.

Ultimo ICON uplifts, reshapes and contours the breast to perfection making the wearer feel like she’s had a boob lift, owing to the bras complex web of microscopic fibres concealed in the compressed foam and the secret in-built ICON sling that propels the breast upwards.

Michelle Mone OBE, creator of Ultimo ICON, said; “Ultimo ICON is the world’s first boob lift bra and light years ahead of other bras out there. Not only does ICON dramatically uplift the breast, but it’s also the most comfortable and lightweight bra in the world – women won’t even know they’re wearing it!

“Ultimo ICON is for women of all ages; it works to prevent younger breasts from sagging and for women who already have saggy boobs, it uplifts the breasts in an instant to the perky pair they once were, making the breasts look up to ten years younger just like a boob lift.”

ICON was tested on 100 women with an outstanding 100 per cent of them reporting that the design gives ‘dramatic uplift’ and ‘spectacular shape’, with many of the women saying that it made their breasts ‘look up to 10 years younger’. A vast majority of the wearers also reported that the bra remained ‘incredibly comfortable’ and that it ‘feels invisible’ after wearing it for a solid 24 hours.

ICON promises to deliver the same effect as having had a breast uplift operation, but without the cost and health risks of going under the knife. Debenhams is so excited about the new invention and placed its order a year ago.

Michelle added; “People are obsessed with looking younger and getting rid of wrinkles on their face, but lack of shape and perkiness to the breast area is a dead giveaway to a woman’s age too and can also be given a more youthful look, which is exactly what ICON technology delivers. For younger wearers it will also help preserve that youthful silhouette and prevent sagging.

“I’ve been inventing, designing and manufacturing bras for over a decade now and this is without doubt the most advanced invention ever to hit the bra world. Each small stitch on the ICON bra is one giant leap for womankind. The bra was named the ICON because we truly believe it will become an iconic lingerie product.”

Side Cleavage

Ultimo Launch the World’s Skimpiest Bra

Ultimo has unveiled its quirkiest bra design yet, the Ultimo ‘Side Cleavage’ bra. The new patented & design registered bra delivers spectacular support, uplift and comfort despite being crafted from only 90 cm2 of material – 40% less than the average bra!

Side CleavagePerfect for wearing under tricky cutaway party dresses or ‘barely there’ vest tops, the clever bra features limitless hook positions and floating underwires, and launches in Debenhams stores and online (www.ultimo.co.uk) at the beginning of December priced at £24.00.

Michelle Mone OBE, creator of the bra, said; “We set ourselves the ultimate challenge with this design – to create a bra that is virtually invisible under even the skimpiest of outfits! It was a dress worn by supermodel Gisele that inspired the design, I remember seeing her wearing it and thinking ‘what does a girl wear under a dress like that’. The answer is this amazing invention, the Ultimo Side Cleavage Bra.”

The bra features unique elongated cups that are cutaway for minimal coverage, as well as floating wires that provide the virtually invisible support. Silicone detail within the cups maintains the perfect position for the bust, whilst integrated foam fingers add boost. The bra is available in black and comes in sizes 32-36 A-D.

Michelle added; “The Ultimo Side Cleavage Bra is the perfect solution for the party season – it gives you all the support that you need, creates a brilliant silhouette and delivers amazing ‘wear all day’ comfort. Not only that, but the straps are multi-positional, so its incredibly versatile allowing you to wear it a thousand

different ways under any dress style.”

Side Cleavage Tech

 

Diamante Back Bra

Party Dress SOS – Low Plunging Back Dilemma!

Diamante Back Bra

Diamante Back BraUltimo presents another amazing new invention to add some ‘bling’ to any backless outfit. Made from luxurious satin this bra comes with an embellished stretch diamante backstrap for comfort and flexibility. The perfect accompaniment to any backless outfit.  Can be worn conventionally and halterneck, and comes with our patented removable gel for 2 cleavage looks.  In beautiful ivory or black, this bra will update any tired dress and add some festive sparkle!  Totally adjustable and silky smooth, feel sexy this season!

Diamante Back Bra