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Ultimo keep it ‘Real’ with gorgeous new campaign

Ultimo, the UK’s leading designer lingerie brand, have joined the war on size zero by opting to use “real women” for its new campaign, which is unveiling this week throughout the press, http://www.ultimo.co.uk and Debenhams stores nationwide.

Ultimo, which specializes in lingerie in sizes A to G cup, launched a competition last November to find real girls to showcase its summer collection. Thousands of women from across the UK applied via Facebook and Twitter, who were eventually whittled down to just eleven!

Shot in a series of elegant poses and sporting the brand new summer collection, the gorgeous winners range in sizes from 8-18 and ages 22-46 years and include a nursery practitioner, a Miss Ghana runner up, a singer and mum-of-four, an events coordinator, a fashion buyer and a student. The women are from all corners of the UK, including Cardiff, Glasgow, Dublin, London and Liverpool.

Michelle Mone OBE (39), creator of Ultimo and the brains behind the campaign, said:

“I think a lot of women are just a bit fed up with seeing models with unrealistic body images that they can never achieve themselves. This campaign was about bringing together a group of normal girls who are happy with their bodies and proud to show them off. The girls did a phenomenal job and the results speak for themselves.”

The eleven lucky ladies were taken to London for a big budget celebrity-style fashion shoot with the Ultimo ‘glam team’, including celebrity photographer Dan Kennedy, hair and make-up artists, stylist and lighting experts – the same team who worked with Ultimo babes Sarah Harding and Mel B! The winners also bagged six months worth of Ultimo lingerie.

Michelle Mone added;

“Over the years Ultimo has become synonymous with celebrity campaigns, but our lingerie is designed specifically for real women, so running this campaign was the right thing for us to do and I really hope that other big brands follow suit.”

Yvonne Akwetey, Vikkie Bamber, Michelle Barrett, Charlie Byers, Jodi Cahill, Clare Cousins, Louise Evans, Angie Mugadza, Pauline O’Neill, Bethan Riley and Kristy Rogers, were the lucky finalists chosen to front the brand. Their images will be used online at ultimo.co.uk and in Debenhams stores nationwide.

 

Singer and Mum-of-four Michelle (31) said:

“Being involved in the campaign has been amazing. I represent every mother that has only dreamed about something like this happening. It’s great to see such an established brand like Ultimo flying the flag for real women. It’s so important that young women see what real women look like and are educated to be proud and confident in their own skin.”

Ultimo ran a similar campaign last year for the Ultimo Couture womenswear collection, but this is the first time real women have been used to model Ultimo lingerie, which is available from Debenhams stores in sizes up to a G cup.

The new Ultimo summer collection is available now from Debenhams stores nationwide and online at  www.ultimo.co.uk priced from £12.50.

possession

Ultimo & Raica are in the pink!

Brazilian supermodel Raica Oliveira makes a serious splash in Ultimo’s brand new hot pink ‘Possession’ range, part of the firm’s stunning collection available from http://www.ultimo.co.uk. Raica, who is known as “The Sensation” in her native Brazil, looks incredible as she reclines seductively on a bed covered in black satin sheets.

The striking brunette who once dated football star Ronaldo was snapped up by Michelle Mone OBE, creator of Ultimo, at the end of last year after she spotted her on the catwalk in the U.S. This is Racia’s first Valentine’s campaign for Ultimo.

Michelle Mone OBE said;

“Ultimo sales are rocketing in the lead up to Valentine’s Day as men clamber to buy lingerie for their ladies. Lingerie is a great way to inspire romance and spice things up in the bedroom. Unlike roses which cost a fortune, wilt and die, lingerie is a long term investment and a gift that both partners can enjoy in equal measure.”

Michelle added; “Ultimo ‘Possession’ is the quintessential lingerie set for the boudoir, not only is it a gorgeous shade of deep pink but it’s crafted from luxurious satin which feels amazing against your skin. The bra also features Ultimo’s unique gel technology that adds two cup sizes for a va va voom Valentine’s cleavage.”

Raica, who boasts a 34-24-35 figure, is fast becoming one of the world’s top models commanding up to £20,000 per day. She has previously fronted campaigns for Dior, Yves Saint Laurent and Dolce & Gabbana and has featured in more than 6 Vogue editions.

Ultimo Possession is crafted from rich luxurious magenta satin, trimmed elegantly with a black ribbon pleat and pink eyelash lace. Finished with black ribbon bows and decorative rouleau triple straps, the range is available in sizes 8-18 for briefs and 30-38 A-G for bras.

Ultimo Possession is available from http://www.ultimo.co.uk priced at £27.00 for the bra and £12.50 for the briefs. Ultimo is also available from Debenhams stores nationwide.

coco

Ultimo ‘Coco’ as featured on itv’s Lorraine

Our stunning Coco range was featured on the ‘Lorraine’ show on itv1.  Get the look!  The ‘Coco’ range was modelled by their simply stunning size 16 model as pictured, and proves that size really doesn’t matter when it comes to being just down-right gorgeous!

Available in A-G cups with the option of removable gel for 2 cleavage looks in sizes A-D, and for the fuller bust DD-G, no gel, but added support as standard.  The beautiful contrasting overlaid lace with embroidered ribbon slot detail, is expertly finished with an animal print satin trimming.

Now in a choice of 2 colours from http://www.ultimo.co.uk you can be seductively sultry in Nude overlaid with black lace, or all over ivory to put a spring in your step.  This really is an essential range for the season that will look fabulous on any skin tone.

Buy yours now by clicking here and if you order before 1pm today and select ‘Next Day’, you are guaranteed to receive it in time for Valentine’s Day!

Ultimo lingerie

1 month until Valentine’s Day…

Introducing our stunning new feature for http://www.ultimo.co.uk just in time for Valentine’s Day!

With only 1 month to go until the fantastic celebration of Valentine’s day is upon us, Ultimo unveils a nifty new feature on the website.  Sick of getting the same old gifts for Valentine’s that are never quite right?  Look no further than Ultimo.

On each product page you have the chance to ‘Send a Hint’ to your Valentine; this includes your size, a message and of course a link to buy your favourite style.  Plus, when they buy the item, we’ll gift box it for free!

Don’t leave anything to chance this year, leave it to Ultimo x

 

Fiji

Ultimo Pick of the day – Fiji

Wanting a healthy start to the year? Look no further than our fruity Fiji range to put a spring in your step! Our Ultimo pick of the day is from the sale, in soft apple green with delicately embroidered raspberry detailing. In limited sizes and down to a teeny £12.50, it’s just what the doctor ordered! Only a few A-D cups left http://tinyurl.com/4l7jdyv but if you’re a D-G, get the cheeky shorts and bra from here http://tinyurl.com/4q3m9n9

 

feline by Ultimo

Ultimo Pick of the Day! The Feline range…

Style of the day! We present to you the stunning Feline range in beautiful black. If you are cup size A-G, prefer short or thong – this range has it all! With a sultry subtle leopard in two tone black satin, you can unleash your inner animal with grace and sophistication. Our stunning plunge shape will make the very best of your assets, whilst for A-D, the removable gel allows you 2 cleavage options. Available from our fabulous fashion collectionhttp://www.ultimo.co.uk/shop/feline-plunge-bra-removable-gel-884?clid=1040 let your feline side reign supreme this month! x