BBC

Michelle and Peter_Credit_Stephen_Hughes

Whirlwind of excitement at Ultimo HQ

With so much going on at Ultimo HQ – the last couple of months have been a total whirlwind of excitement!

The team was in Canada shooting our incredible new Face & Body Luisana Lopilato – Michael Buble’s wife – who we unveiled in our fabulous Ultimo Miracle collection www.ultimo.co.uk who has been an amazing success and is our biggest international signing yet, following in the footsteps of previous campaign models including Mel B, Sarah Harding and Helena Christensen.

Ultimo’s new Face & and Body Luisana Lopilato wears Ultimo Miracle Black OMG Bra £25

Then we launched the brand new Bra Queen label as part of an exclusive major partnership deal with Tesco – with Amy Childs revealed as the face of the brand. When you’re getting your shopping next time you’ll go and have a look – there are some gorgeous pieces and different designs for every taste from girly and elegant to animal print and black lace – from £7 it’s definitely worth putting some lingerie treats in the trolley beside your veggies.

Find your nearest store visit www.braqueenmichelle.co.uk or go to www.tesco.com/clothing

Meanwhile, aside from these two major launches, we are preparing to launch an amazing new Ultimo Beauty range for next year – which will lead on to perfume and tan. It’s a massive step in a new direction for the future of the company and we can’t wait to tell you more nearer the time but all we can say is you’re going to love it – start making space on your dressing table!

It has been a really crazy, emotional, challenging and quite unbelievable journey that Michelle re-lived for a BBC2 documentary with Peter Jones. In “How We Made Our Millions” – which was aired on Wednesday 9th November, the Dragon’s Den mogul followed Michelle for five months to make the fly-on-the-wall insight into how the story began and some secrets of the brand’s success.

Peter goes all the way back to the beginning of it all – Michelle’s childhood in a one-bedroom tenement flat in Glasgow’s East End.

She said: “I was a bit nervous about being filmed in a documentary style and at six foot seven it wasn’t easy to forget that Peter was following me around.

“But I ended up feeling quite relaxed and I opened up to him about all the trials and tribulations of growing up, my younger brother dying from spina bifida when I was eight, and my dad becoming ill at the age of 38.

“I talked to him about starting off working at the age of 10 doing a paper round and leaving school at 15 with very little qualifications, and being a mother and all the highs and lows of the last 14 years since Ultimo started – all our celebs and secrets.

“I was in tears because it unlocked a lot of heartache, but on the other hand opening up about it like that was also quite cathartic.

“I also discovered that I could have some form of OCD and always have to arrange my lingerie according to colour.

“It’s amazing how someone following you around makes you aware of things you do.”

You can watch it here on BBC iPlayer:

http://www.bbc.co.uk/iplayer/episode/b0175q02/Peter_Jones_How_We_Made_Our_Millions/

The countdown is on to our new range launches – get a sneaky preview at http://www.ultimo.co.uk/shop/fashion

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