The Fashion Collection

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Fall in love with Ultimo: Stunning SS12 Collection Unveiled

FALL IN LOVE WITH ULTIMO

Stunning new SS12 collection unveiled in time for Valentine’s Day

We’re sure you have seen our gorgeous face & body Luisana hitting the headlines in the brand new collection just in time to raise temperatures this Valentine’s Day.

The campaign shots of the jaw-droppingly beautiful Mrs Buble reveals the sensational curves that stole his heart in our ultra-sexy new campaign.

Ultimo SS12 collection features three stunning new styles designed to create killer curves in lace, satin, sleek pastel and print.

Retro-inspired sophistication meets bombshell in the black and pink ‘Spy,’ creating a super seductive silhouette with irresistible curves.

Spy Bra £28.00 High-waisted brief £14.50
http://tinyurl.com/79ysd7b

 

Mirage Bra £28.00 Thong £12.50
http://tinyurl.com/7n69zrz

Celebrating feminine charm with pastel and lace, the timeless pale green and navy ‘Evangeline’ is elegantly flirtatious, while the silky animal print ‘Mirage’ is designed to reveal the inner temptress.

Evangeline Bra £28.00 Shorts £14.50
http://tinyurl.com/7qpfumn

 “Women want to feel confident in their underwear by choosing a style of lingerie that accentuates all the right places,” says Michelle Mone OBE, creator of Ultimo.

 “The new collection is not only very sophisticated and feminine but feels comfortable as well so that you have that confidence from the inside out.”

 Luisana, added: “I usually have to wear plain underwear when I’m filming so it was incredible to be wearing such gorgeous lingerie.

 “I love the colour of Evangeline – the mint green really highlights my skin tone but the lace gives it that sexy edge.

 “The high-waisted shorts of Spy create gorgeous feminine curves which make you feel amazing.”

 Actress Luisana (24) – who has more than a million followers on twitter – was unveiled as the new face of Ultimo in October 2011, which helped spark a 34 per cent increase in sales in December last year when our winter campaign was unveiled in the run up to Christmas.

Luisana’s sizzling Ultimo winter 2011 campaign shots sparked a boost in sales

We are thrilled to have such an incredible model for the brand on board and have had terrific feedback.  Luisana’s natural beauty and charisma really reflect the confidence and curves that Ultimo is all about and we can’t wait to shoot the next campaign in a couple of months.

Ultimo founder Michelle Mone OBE with face & body Luisana Lopilato
 To see the full fashion collection visit www.ultimo.co.uk and Debenhams stores nationwide

Don’t miss out on all our upcoming competitions, giveaways and special offers – like Ultimo on facebook www.facebook.com/pages/Ultimo/256959752075

or follow us on twitter www.twitter.com/ultimoworld

 
Michelle and Peter_Credit_Stephen_Hughes

Whirlwind of excitement at Ultimo HQ

With so much going on at Ultimo HQ – the last couple of months have been a total whirlwind of excitement!

The team was in Canada shooting our incredible new Face & Body Luisana Lopilato – Michael Buble’s wife – who we unveiled in our fabulous Ultimo Miracle collection www.ultimo.co.uk who has been an amazing success and is our biggest international signing yet, following in the footsteps of previous campaign models including Mel B, Sarah Harding and Helena Christensen.

Ultimo’s new Face & and Body Luisana Lopilato wears Ultimo Miracle Black OMG Bra £25

Then we launched the brand new Bra Queen label as part of an exclusive major partnership deal with Tesco – with Amy Childs revealed as the face of the brand. When you’re getting your shopping next time you’ll go and have a look – there are some gorgeous pieces and different designs for every taste from girly and elegant to animal print and black lace – from £7 it’s definitely worth putting some lingerie treats in the trolley beside your veggies.

Find your nearest store visit www.braqueenmichelle.co.uk or go to www.tesco.com/clothing

Meanwhile, aside from these two major launches, we are preparing to launch an amazing new Ultimo Beauty range for next year – which will lead on to perfume and tan. It’s a massive step in a new direction for the future of the company and we can’t wait to tell you more nearer the time but all we can say is you’re going to love it – start making space on your dressing table!

It has been a really crazy, emotional, challenging and quite unbelievable journey that Michelle re-lived for a BBC2 documentary with Peter Jones. In “How We Made Our Millions” – which was aired on Wednesday 9th November, the Dragon’s Den mogul followed Michelle for five months to make the fly-on-the-wall insight into how the story began and some secrets of the brand’s success.

Peter goes all the way back to the beginning of it all – Michelle’s childhood in a one-bedroom tenement flat in Glasgow’s East End.

She said: “I was a bit nervous about being filmed in a documentary style and at six foot seven it wasn’t easy to forget that Peter was following me around.

“But I ended up feeling quite relaxed and I opened up to him about all the trials and tribulations of growing up, my younger brother dying from spina bifida when I was eight, and my dad becoming ill at the age of 38.

“I talked to him about starting off working at the age of 10 doing a paper round and leaving school at 15 with very little qualifications, and being a mother and all the highs and lows of the last 14 years since Ultimo started – all our celebs and secrets.

“I was in tears because it unlocked a lot of heartache, but on the other hand opening up about it like that was also quite cathartic.

“I also discovered that I could have some form of OCD and always have to arrange my lingerie according to colour.

“It’s amazing how someone following you around makes you aware of things you do.”

You can watch it here on BBC iPlayer:

http://www.bbc.co.uk/iplayer/episode/b0175q02/Peter_Jones_How_We_Made_Our_Millions/

The countdown is on to our new range launches – get a sneaky preview at http://www.ultimo.co.uk/shop/fashion

Don’t miss out on all our upcoming competitions, giveaways and special offers in the run up to the festive season – like Ultimo on facebook

www.facebook.com/pages/Ultimo/256959752075

or follow us on twitter @ultimoworld

group

Ultimo keep it ‘Real’ with gorgeous new campaign

Ultimo, the UK’s leading designer lingerie brand, have joined the war on size zero by opting to use “real women” for its new campaign, which is unveiling this week throughout the press, http://www.ultimo.co.uk and Debenhams stores nationwide.

Ultimo, which specializes in lingerie in sizes A to G cup, launched a competition last November to find real girls to showcase its summer collection. Thousands of women from across the UK applied via Facebook and Twitter, who were eventually whittled down to just eleven!

Shot in a series of elegant poses and sporting the brand new summer collection, the gorgeous winners range in sizes from 8-18 and ages 22-46 years and include a nursery practitioner, a Miss Ghana runner up, a singer and mum-of-four, an events coordinator, a fashion buyer and a student. The women are from all corners of the UK, including Cardiff, Glasgow, Dublin, London and Liverpool.

Michelle Mone OBE (39), creator of Ultimo and the brains behind the campaign, said:

“I think a lot of women are just a bit fed up with seeing models with unrealistic body images that they can never achieve themselves. This campaign was about bringing together a group of normal girls who are happy with their bodies and proud to show them off. The girls did a phenomenal job and the results speak for themselves.”

The eleven lucky ladies were taken to London for a big budget celebrity-style fashion shoot with the Ultimo ‘glam team’, including celebrity photographer Dan Kennedy, hair and make-up artists, stylist and lighting experts – the same team who worked with Ultimo babes Sarah Harding and Mel B! The winners also bagged six months worth of Ultimo lingerie.

Michelle Mone added;

“Over the years Ultimo has become synonymous with celebrity campaigns, but our lingerie is designed specifically for real women, so running this campaign was the right thing for us to do and I really hope that other big brands follow suit.”

Yvonne Akwetey, Vikkie Bamber, Michelle Barrett, Charlie Byers, Jodi Cahill, Clare Cousins, Louise Evans, Angie Mugadza, Pauline O’Neill, Bethan Riley and Kristy Rogers, were the lucky finalists chosen to front the brand. Their images will be used online at ultimo.co.uk and in Debenhams stores nationwide.

 

Singer and Mum-of-four Michelle (31) said:

“Being involved in the campaign has been amazing. I represent every mother that has only dreamed about something like this happening. It’s great to see such an established brand like Ultimo flying the flag for real women. It’s so important that young women see what real women look like and are educated to be proud and confident in their own skin.”

Ultimo ran a similar campaign last year for the Ultimo Couture womenswear collection, but this is the first time real women have been used to model Ultimo lingerie, which is available from Debenhams stores in sizes up to a G cup.

The new Ultimo summer collection is available now from Debenhams stores nationwide and online at  www.ultimo.co.uk priced from £12.50.

possession

Ultimo & Raica are in the pink!

Brazilian supermodel Raica Oliveira makes a serious splash in Ultimo’s brand new hot pink ‘Possession’ range, part of the firm’s stunning collection available from http://www.ultimo.co.uk. Raica, who is known as “The Sensation” in her native Brazil, looks incredible as she reclines seductively on a bed covered in black satin sheets.

The striking brunette who once dated football star Ronaldo was snapped up by Michelle Mone OBE, creator of Ultimo, at the end of last year after she spotted her on the catwalk in the U.S. This is Racia’s first Valentine’s campaign for Ultimo.

Michelle Mone OBE said;

“Ultimo sales are rocketing in the lead up to Valentine’s Day as men clamber to buy lingerie for their ladies. Lingerie is a great way to inspire romance and spice things up in the bedroom. Unlike roses which cost a fortune, wilt and die, lingerie is a long term investment and a gift that both partners can enjoy in equal measure.”

Michelle added; “Ultimo ‘Possession’ is the quintessential lingerie set for the boudoir, not only is it a gorgeous shade of deep pink but it’s crafted from luxurious satin which feels amazing against your skin. The bra also features Ultimo’s unique gel technology that adds two cup sizes for a va va voom Valentine’s cleavage.”

Raica, who boasts a 34-24-35 figure, is fast becoming one of the world’s top models commanding up to £20,000 per day. She has previously fronted campaigns for Dior, Yves Saint Laurent and Dolce & Gabbana and has featured in more than 6 Vogue editions.

Ultimo Possession is crafted from rich luxurious magenta satin, trimmed elegantly with a black ribbon pleat and pink eyelash lace. Finished with black ribbon bows and decorative rouleau triple straps, the range is available in sizes 8-18 for briefs and 30-38 A-G for bras.

Ultimo Possession is available from http://www.ultimo.co.uk priced at £27.00 for the bra and £12.50 for the briefs. Ultimo is also available from Debenhams stores nationwide.

coco

Ultimo ‘Coco’ as featured on itv’s Lorraine

Our stunning Coco range was featured on the ‘Lorraine’ show on itv1.  Get the look!  The ‘Coco’ range was modelled by their simply stunning size 16 model as pictured, and proves that size really doesn’t matter when it comes to being just down-right gorgeous!

Available in A-G cups with the option of removable gel for 2 cleavage looks in sizes A-D, and for the fuller bust DD-G, no gel, but added support as standard.  The beautiful contrasting overlaid lace with embroidered ribbon slot detail, is expertly finished with an animal print satin trimming.

Now in a choice of 2 colours from http://www.ultimo.co.uk you can be seductively sultry in Nude overlaid with black lace, or all over ivory to put a spring in your step.  This really is an essential range for the season that will look fabulous on any skin tone.

Buy yours now by clicking here and if you order before 1pm today and select ‘Next Day’, you are guaranteed to receive it in time for Valentine’s Day!

Animal Icon

Ranges of the week!

Here at Ultimo HQ, we all have our favourite ranges, and we have decided to showcase the top picks for you each week; 1 from Sale, 1 from Ultimo, and 1 from Miss Ultimo.  So whatever your style, we’ll have it covered!

Our Ultimo Sale Pick this week is the fabulous Fern Range.  In sizes D-G with no added gel but a perfect plunging shape, this beautiful bra and matching shorts are sure to grab attention.  The classy navy colour works well with any skin tone, adding more warmth to the skin, and softer to the eye than traditional black.  Its delicately embroidered detail is reminiscent of art nouveau, and the organic feminine curves add interest to the carefully crafted cups.  The diamante detail on the strap adds that little extra sparkle to a simply stunning set.

Our Ultimo fashion pick, comes from our innovative Icon range with Boob-lift technology as standard.  In gorgeous animal print, this bra is smooth and uplifting; perfect for every day wear.  We also have matching shorts to give you that fantastic feeling all over.  At only £20, Animal Icon is fantastic value.  After two years of inventing, with 100 years of combined technical experience behind it and costing a massive six-figure sum, Ultimo, the UK’s leading designer lingerie brand unveilled the world’s most technologically advanced bra that achieves a complete and instant boob lift! The complex web of microscopic fibres concealed within the compressed foam and secret in-built ICON sling propels the breast upwards, whilst a clever combination of wonderfully soft micro fibre and soft micro bonded straps provide unrivalled all day comfort. Smooth finished cup ensures lines, seams and overspill are a thing of the past.  Buy yours now!

And now to Miss Ultimo, our hugely popular fun & flirty range of lingerie, with bras from only £16!  This week we feature the gorgeous Cherub range.  Featuring a cheeky cherub microfibre striped print in bright colours teamed with black lace ribbon slot and cherub guipure motifs, this set is anything but dull.  With contrasting stripes that are way ahead of the trend, embrace your inner fashionista!