Jade Ewen for Miss Ultimo

Hats Off to Sugababe Jade Ewen!

Pop star Jade Ewen, 22, the face and body of Miss Ultimo, looks gorgeous as she fronts the brand’s stunning new Christmas collection, on sale in Debenhams stores and online at www.missultimo.com from Sunday 12 December.

The fashionista, who will appear in Debenhams Oxford Street on Wednesday 15th December at 12noon to promote the range, shows off Miss Ultimo’s dazzling new designs for Christmas, styled with biker gloves and quirky hats.

Jade, who was announced as the new Miss Ultimo earlier this year, said;

“I think boys find the prospect of buying lingerie for their other half absolutely terrifying. There is so much to take into consideration – size, style, shape, colour, fit – I can see why it would be overwhelming. My boyfriend has never been brave enough to buy me lingerie!

“My advice to all the men out there would be, first of all, if you’re going to go to the trouble of buying lingerie make sure you get her size right, as it might just backfire if you don’t! A quick peek in her lingerie drawer when she’s not looking will solve that problem.

“Secondly, check out her wardrobe to get a feel for her style; if she has a lot of colour in there, go for something colourful underneath. If she loves her fashion, go for a long line bra or stylish print. Girls love lingerie, especially at Christmas.”

Packed with festive frills and funky prints, the latest range features three new stylish designs – ‘Cherub’, ‘School Rebel’ and ‘Rockabilly’ – available in sizes 32A-38DD priced from just £8.00.

Jade added;

“The new Miss Ultimo collection is perfect for Christmas and makes a great gift. It strikes the perfect balance between girly and sexy, fits perfectly and creates curves in all the right places.”

Michelle Mone OBE, creator of Miss Ultimo, said;

“Miss Ultimo is all about having fun. The new designs from the Christmas collection ensure your style can spread through your entire look, from your party dress right down to your lingerie. Jade looks absolutely gorgeous in the new campaign and is the perfect fit with the Miss Ultimo brand.”

Miss Ultimo is dedicated to delivering gorgeous lingerie that fuses stylish and funky looks with a fabulous fit. Inside each cup you will also find the Miss Ultimo ‘signature’; an embossed lady carved from the cup to provide comfort, support and uplift.

The Miss Ultimo Christmas collection is available from Debenhams stores nationwide and online at www.missultimo.com

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